Tag Archives: branding

Wed 10th February 2016
Written by The Domains in EN and tagged
Feel The Bern? The Domain FeelTheBern.com Is For Sale; We Chat With The Owner - Yesterday Bernie Sanders won the first Democratic primary of the 2016 election beating Hillary Clinton by over 20%. What has become the rally phrase for Mr. Sanders supporters is “Feel the Bern”. I reached out to the owner of the domain name FeelTheBern.com last night who confirmed the domain name was for sale, which was just registered in February of 2015. So it’s either Sanders or Hillary Clinton who uses the domain name HillaryClinton.com for her website, or one ... read more ...
Tue 26th January 2016
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US Bank New Ad Campaign Around "The Power Of Possible"; .Com Owned T StatOil.com - According to MediaPost.com “U.S. Bank has launched its most extensive brand-building campaign to date around the phrase,  “The Power of Possible” including TV, radio and newspaper ads, as well as social media engagement and other digital pieces. The domain name ThePowerofPossible.com is owned by another big company StatOil.com, which is represented by CSC. “Statoil is an international energy company present in more than 30 countries around the world” The domain name does not resolve so ... read more ...
Tue 19th January 2016
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Coke Unites Brands Under "Taste a Feeling" They Got Twitter Covered But Not The .Com - Coca-Cola announced today that it has launched “its biggest marketing campaign in a decade, uniting its four brands under one new tagline: “Taste the Feeling”. “Coca-Cola today announced that for the first time, all Coke Trademark brands will be united in one global creative campaign: “Taste the Feeling.” “The soft drinks giant will ditch the different brand personalities across Red Coke, Life, Zero and Diet/Light Coke. Instead, all four brands will be marketed as Coca-Cola variants, ... read more ...
Sun 27th December 2015
Written by The Domains in EN and tagged
Google Buys More "Letter" .Com's: Now owns 19 of Them; Maybe usually 6 Left - Google bought several more “letter”.com’s yesterday picking up abcdefghijkl.com abcdefghijklm.com abcdefghijklmnopqrstuvwxy.com All registered in 2004. Since turning the domain world on its head buying abc.xyz Google now owns: ABCDEFGHI.COM ABCDEFGHIJ.COM ABCDEFGHIJK.COM ABCDEFGHIJKL.COM ABCDEFGHIJKLM.COM ABCDEFGHIJKLMN.COM ABCDEFGHIJKLMNO.COM ABCDEFGHIJKLMNOP.COM ABCDEFGHIJKLMNOPQR.COM ABCDEFGHIJKLMNOPQRS.COM ABCDEFGHIJKLMNOPQRST.COM ABCDEFGHIJKLMNOPQRSTU.COM ABCDEFGHIJKLMNOPQRSTUV.COM ABCDEFGHIJKLMNOPQRSTUVWX.COM ABCDEFGHIJKLMNOPQRSTUVWXY.COM ABCDEFGHIJKLMNOPQRSTUVWXYZ.COM Google ... read more ...
Thu 17th December 2015
Written by The Domains in EN and tagged
Com Laude published the 3rd Report "Gazetteer of Domain Names" - Corporate domain name brand protection company and registrar, Com Laude published its third Gazetteer of domain names, highlighting the key changes in another significant year for the industry. The 135 page report, covers all new generic Top Level Domain (gTLD) registries from .AAA to .ZUERICH as well as legacy gTLDs (.COM, .ORG, .NET, etc.) and all 300+ Country Code registries (.uk, .de, .fr, etc.). Here are some interesting observations from the report: “There are now over 300 million registered ... read more ...
Mon 16th November 2015
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Drug Giant Merck Buys DogFlu.com: Had a BIN Price of $19K - The drug giant Merck just bought the domain name DogFlu.com. The domain name was listed in Afternic.com with a Buy It Now price of $19,000. The domain was owned by Frank Schilling’s Name Administration according to the whois as recently as May 2015, when it switched over to privacy in August. The domain had an Estibot.com appraised value of $16,000. There is an outbreak of Dog Flu in the United States which started getting reported on in June of this year. The CDC has a website dedicated to the ... read more ...
Wed 11th November 2015
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First .Auto Domain: Kain Automotive Switches From KainAutomotive.Com To Kain.Auto - Kain Automotive has changed their domain name from KainAutomotive.com to the new gTLD Kain.Auto becoming one of the first registrants of the new gTLD .auto. The domain name KainAutomotive.com is now being forwarded to the new gTLD Kain.Auto The domain name Kain.auto was created on November 3. According to their site Kain Automotive was Established in 2003 by “David Kain as a way to assist Automotive Dealers and Automotive Manufacturers with developing effective and progressive Internet Sales Operations David ... read more ...
Sun 8th November 2015
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Farmers Bank & Trust Switches From .Com To .Bank Domain - Farmers Bank Trust which has branches in Arkansas and Texas and approximately $1.2 billion in assets has changed its domain name from .com to a .bank Farmers Bank which was using myfbtbank.com at it’s website has switched to  myfarmers.bank. At this time, visitors can still access the Farmers Bank Trust website through the old web address, myfbtbank.com. The bank encourages frequent visitors to change their bookmarks to the new, more secure myfarmers.bank to optimize secure banking. Farmers ... read more ...
Wed 4th November 2015
Written by The Domains in EN and tagged
Checklist for how to name a startup - Dharmesh Shah wrote an article on Inbound.org that detailed his checklist for choosing a start up name. Shah writes he has been thinking about naming and branding for 20 years. He also mentions some of the data points he looked at when coming up with his checklist. He looked at over 4,000 start up names, he looked at length of name, starting letters, TLD, etc… From the article: The S.M.A.R.T. Startup Name Checklist So, let’s start with my handy-dandy checklist for what makes for a good startup ... read more ...
Sat 24th October 2015
Written by The Domains in EN and tagged
Here Are The 1st Domains In The New Domain Extension .NRA: ColdDeadHands.NRA -   The National Rifle Association, which applied to operate the new domain extension .NRA,  registered its 1st domain names and we have the list for you. According to their application to ICANN to operate the new gTLD .NRA, “All domains under this TLD will be managed by the NRA, so they will only be made available to organizations and individuals that have been personally approved and are known to intend to use a domain to promote the work of the NRA.” Some of the domains are very logical and ... read more ...
Wed 21st October 2015
Written by The Domains in EN and tagged
New Study: 88% of Startups Have .Com Domain Names: 41% Are "Invented Names" - A new study out today by Clutch, a Washington, DC-based research firm, whose domain name is Clutch.co, shows that 41% of newer, venture-funded startups have invented names, almost three times the amount of invented names in comparison to other high growth companies. “The influx of invented names could be in response to the desire for a dot-com domain extension. Clutch’s data showed that 88% of startups have .com domain names.” “However, with various alternate domain options, some emphasize ... read more ...
Mon 19th October 2015
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Sometimes Shorter Is Not Better: StreetHub.com Rebrands to Trouva.com -   TechCrunch.com published a post about a UK startup, Streethub.com raising another $2.4 Million in funding. StreetHub.com “helps independent shops and boutiques be discovered and sell online,  including offering ‘click and collect’ functionality via its mobile app and 90 minute local delivery”. “It’s also launching a new brand and consumer-facing offering: Trouva is an e-commerce site that promises to curate and make available items to buy from its 350-strong network of independent ... read more ...
Sat 17th October 2015
Written by The Domains in EN and tagged
HopScotch.com Hit With UDRP By Owner of HopScotch.fr - This is a weird one for sure. A UDRP has been filed against the domain name Hopscotch.com The Complainant is listed as the Hopscotch Group, which is a french PR company whose website is on the domain name hopscotchgroupe.com The company also owns the domain Hopscotch.fr, but that domain isn’t even being forwarded to the company main website at hopscotchgroupe.com As you can see the word “groupe” in the company’s URL is spelled the “french way” with an “e” at the end. However according ... read more ...
Thu 15th October 2015
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Blackstone's B2R Holdings Rebrands As Lending.com - B2R Holdings, a portfolio company of a Blackstone Group (LPBX ) , announced today that B2R rebranded itself as Lending.com and said it hoped to extend $10 billion in loans over the next three years. According to Jason Hogg, the  CEO of Lending.com, expects to help facilitate $10 billion in loans in the next three years. Lending.com was founded with funds managed by Blackstone Tactical Opportunities. Blackstone, is the world’s biggest private-equity firm with more than $330 billion under management. The ... read more ...
Wed 14th October 2015
Written by The Domains in EN and tagged
Former Adult Site VS.com Is The 3rd Reported Two Letter .Com Domain Sale Today - The domain name VS.com appears to have sold. The domain name was registered to a VS Media, Inc. of Calabasas, California until a couple of months ago when it went under privacy at Godaddy.  However the servers did not change and the domain was registered at Godaddy while it was owned by VS Media, Inc. VS.com as recently as 2006 was an adult site Video Secrets according to Screenshots.com More recently the domain was used to sell Customized Live Video Web Communication The domain name’s whois ... read more ...
Fri 9th October 2015
Written by The Domains in EN and tagged
Company Re-Brands From .Com To .XYZ Purchased For $5,700 -   A company which re-branded to a .Com in March, from a .Org, has purchased an .XYZ domain name from a domainer and re-branded to an .XYZ domain name. According to its site, “Engage, is a division of INHS, is one of the largest MEDITECH hosting partners in the United States. With 20 years of extensive MEDITECH experience, Engage provides a wide range of infrastructure solutions including hardware refresh, virtualization, data migration, data center migration and implementation. Engage leverages ... read more ...
Mon 5th October 2015
Written by The Domains in EN and tagged
Comcast Launches "Watchable" Video Service, Paid Reported "Six Figures" For Domain Name - Comcast has launched a new digital video platform to take on YouTube, Facebook and more with the brand name of Watchable. Comcast has secured the exact matching .com domain name to use for its newest video brand, with the stand alone website being at: Watchable.com The latest product, Watchable.com, is a free video service and focuses on videos from online services like Vice, BuzzFeed, GoPro and more via an iPhone app, web-based player or directly on Xfinity. So when did Comcast buy the domain name ... read more ...
Sat 3rd October 2015
Written by The Domains in EN and tagged
Publicly Traded Autodesk, Inc. Purchases Graphic.com Domain Name From GoDaddy.com - Publicly traded company Autodesk, Inc. has purchased the premium generic domain name Graphic.com from another public company, GoDaddy.com. GoDaddy is listed on NYSE: GDDY with a market cap of $3.99 Billion. Autodesk is listed on NASDAQ: ADSK which has a $9.95 Billion market cap. The domain name was part of the domain name portfolio GoDaddy acquired from Marchex in a $28.1 Million dollar deal in April 2015. How much did Graphic.com sell for? That is a good question but not something disclosed at ... read more ...
Thu 1st October 2015
Written by The Domains in EN and tagged
Readers Digest Association Rebrands To Trusted Media Brands, Inc Buys TMBI.com Domain - In a historic move, The Readers Digest Association, Inc. has changed its corporate name after 93 years, to Trusted Media Brands, Inc. Back on June 1, 2015 TheDomains discovered that The Readers Digest Association had acquired the domain name TMBI.com from Get On The Web, but we were not sure “why” at that time, but now we do know why. TMBI.com had a $16,950 asking price by Get On The Web on a landing page directly on the domain name but it is not known what the actual purchase price of the ... read more ...
Tue 29th September 2015
Written by The Domains in EN and tagged
After Setting Records On Kickstarter, Smartwatch Company Pebble Secures Pebble.com - Smartwatch company Pebble Technology first made headlines 3 years ago when it raised $10 Million dollars for the e-paper watch on Kickstarter. In early 2015, Pebble broke Kickstarter records when it crowdfunded Pebble Time raising $1 Million in 49 minutes and then set a record for raising the most money on Kickstarter,  over $20 Million dollars for its smartwatch Pebble Time. The company has been using the domain name GetPebble.com which has been registered since May 27, 2011 but according to whois ... read more ...
Fri 25th September 2015
Written by The Domains in EN and tagged
Adidas Announces "Sport Infinity" Zero Waste, Didn't Secure Domain & It's Cheap - Adidas announced a new zero-waste sporting project, made of a “inexhaustible 3-D super-material” that would prevent the products from ever being thrown away. The name of it is Sport Infinity. Interestingly, Adidas has yet to secure the matching domain name: SportInfinity.com,  is listed for sale on a buy now basis for just $1,999 on GoDaddy.com According to the article: “Sport Infinity, its plan for a new breed of sporting goods that will never be thrown away. Instead, soccer players will ... read more ...
Sun 20th September 2015
Written by The Domains in EN and tagged
Here Comes .Bloomberg: Say Hello To Mike.Bloomberg and Michael.Bloomberg - .Bloomberg is .Brand new gTLD which is looking like its getting to launch as they have created over 50 domain names ending in .Bloomberg Bloomberg covered some of the products and topics its known for and of course it’s CEO with the domain names Michael.Bloomberg and Mike.Bloomberg (which both seem to be forwarding to mikebloomberg.com. Most noticeably missing from the list is stocks.Bloomberg and Commodities.Bloomberg but I’m sure they are coming. Here are the first .Bloomberg domain names: about.bloomberg admin.bloomberg affiliate.bloomberg anywhere.bloomberg asia.bloomberg bba.bloomberg bcause.bloomberg benefits.bloomberg beta.bloomberg bgov.bloomberg blaw.bloomberg blpprofessional.bloomberg bmia.bloomberg bna.bloomberg bnef.bloomberg bpipe.bloomberg briefs.bloomberg bunit.bloomberg business.bloomberg businessweek.bloomberg careers.bloomberg charityday.bloomberg contentservice.bloomberg current.bloomberg email-settings.bloomberg emea.bloomberg foundation.bloomberg indexes.bloomberg institute.bloomberg intelligence.bloomberg invite.bloomberg jobs.bloomberg labs.bloomberg latam.bloomberg law.bloomberg link.bloomberg manhattanwest.bloomberg markets.bloomberg michael.bloomberg mike.bloomberg mobile.bloomberg nep.bloomberg news.bloomberg philanthropy.bloomberg polarlake.bloomberg politics.bloomberg procurement.bloomberg professional.bloomberg pursuits.bloomberg radio.bloomberg sef.bloomberg service.bloomberg software.bloomberg space.bloomberg startup.bloomberg stayconnected.bloomberg surveillance.bloomberg sustainability.bloomberg tech.bloomberg terminal.bloomberg tradebook.bloomberg tradingsolutions.bloomberg vault.bloomberg ventures.bloomberg view.bloomberg wbbr.bloomberg willettadvisors.bloomberg ... read more ...
Fri 18th September 2015
Written by The Domains in EN and tagged
Anheuser-Busch Buys BestDamn.com Domain, Registers BestDamn.Beer For Apple Ale - Anheuser-Busch, LLC has purchased the domain name BestDamn.com with the help of domain buy service The Treadstone Group, Inc. / Ross Bulla about July 27, 2015 according to whois records. The domain has been registered since June 23, 2000 and prior whois records showed the domain owned by “Best Damn Dot Com” and a registrant email address of “jsullivan@gpac.net” To go along with the BestDamn.com domain name, Anheuser-Busch also registered the new gTLD domain name BestDamn.Beer in an apparent ... read more ...
 
Written by The Domains in EN and tagged
ZenPayroll.com Rebrands To Gusto.com! Secures Domain 8 Days Prior To Launch - Early last week (about September 9, 2015) I started noticing “Gusto” domain names on the move from MarkMonitor to GoDaddy under whois privacy but I was holding off announcing anything because I simply wasn’t sure the reason behind the movements. I felt they likely changed ownership but didn’t have any confirmation or who the potential buyers were. Well, on September 17, 2015 ZenPayroll.com made an official announcement that they were changing names to Gusto.com and now offering health benefits ... read more ...
Wed 16th September 2015
Written by The Domains in EN and tagged
Pepsi Launches "Unlock The Tailgate" Trailer Giveaway Sweepstakes - Pepsi Co, an official sponsor of the NFL has launched a new sweepstakes called  “Unlock The Tailgate” but registered the domain name UnlockTheTrailer.com to get sweepstakes entries. Inexplicably Pepsi did not register the domain matching the name of the contest UnlockTheTailgate.com No one has. As of publication the domain name matching the domain of the contest, UnlocktheTailgate.com is available to be registered by anybody and I’m sure will be register once this story publishes. Pepsi named ... read more ...