Tag Archives: brand protection

Thu 18th February 2016
Written by DomainNameWire in EN and tagged
BrandShield takes a opposite plan in a universe of many TLDs - How should brands manage infringement in a world of many top level domain names? Brandshield suggests taking a common sense approach. Brands face new challenges in a world of many new top level domain name options. Brand protection company BrandShield, spun-off from a registrar in 2013, recommends that companies focus on infringement that really matters. In 2000, Yoav Keren and two colleagues launched a registrar reseller based in Israel called Domain The Net. Keren was a senior advisor in the Israeli ... read more ...
Tue 26th January 2016
Written by The Domains in EN and tagged
US Bank New Ad Campaign Around "The Power Of Possible"; .Com Owned T StatOil.com - According to MediaPost.com “U.S. Bank has launched its most extensive brand-building campaign to date around the phrase,  “The Power of Possible” including TV, radio and newspaper ads, as well as social media engagement and other digital pieces. The domain name ThePowerofPossible.com is owned by another big company StatOil.com, which is represented by CSC. “Statoil is an international energy company present in more than 30 countries around the world” The domain name does not resolve so ... read more ...
Tue 19th January 2016
Written by The Domains in EN and tagged
Coke Unites Brands Under "Taste a Feeling" They Got Twitter Covered But Not The .Com - Coca-Cola announced today that it has launched “its biggest marketing campaign in a decade, uniting its four brands under one new tagline: “Taste the Feeling”. “Coca-Cola today announced that for the first time, all Coke Trademark brands will be united in one global creative campaign: “Taste the Feeling.” “The soft drinks giant will ditch the different brand personalities across Red Coke, Life, Zero and Diet/Light Coke. Instead, all four brands will be marketed as Coca-Cola variants, ... read more ...
Wed 13th January 2016
Written by The Domains in EN and tagged
.Auto .Car, .Cars Get 1st day Registrations during $60K Per Domain - The 1st day of the Early Access Program (EAP) opened up yesterday for the new gTLD’s .Auto, .Car and .Cars with day 1 prices set at $59,049.99 for each domain name at Godaddy and there appears to have been some takers at that price. NEXTEV USA, Inc registered the domain names on January 12th: nextev.car we.car NEXTEV USA seems to be the US operations of a Planned Chinese car manufacture who is looking to produce cars to compete with Telsa. NextEV intends to begin with an electric supercar, the ... read more ...
Fri 1st January 2016
Written by The Domains in EN and tagged
Google Finally Acquires Alphabetinc.com - Google finally acquired a domain name you thought it would have gotten well before its run on buying  Alphabet domains, Alphabetinc.com. As we have been reporting Google since launching abc.xyz as the website for its holding company Alphabet, Inc has been acquiring all letter of the Alphabet they could get and now owns 20 of the possible 26 (actually 25 domains since a.com is reserved by IANA/ICANN). As we known Alphabet.com is owned by BMW which still has shown no indication it is willing to sell ... read more ...
Sun 27th December 2015
Written by The Domains in EN and tagged
Google Buys More "Letter" .Com's: Now owns 19 of Them; Maybe usually 6 Left - Google bought several more “letter”.com’s yesterday picking up abcdefghijkl.com abcdefghijklm.com abcdefghijklmnopqrstuvwxy.com All registered in 2004. Since turning the domain world on its head buying abc.xyz Google now owns: ABCDEFGHI.COM ABCDEFGHIJ.COM ABCDEFGHIJK.COM ABCDEFGHIJKL.COM ABCDEFGHIJKLM.COM ABCDEFGHIJKLMN.COM ABCDEFGHIJKLMNO.COM ABCDEFGHIJKLMNOP.COM ABCDEFGHIJKLMNOPQR.COM ABCDEFGHIJKLMNOPQRS.COM ABCDEFGHIJKLMNOPQRST.COM ABCDEFGHIJKLMNOPQRSTU.COM ABCDEFGHIJKLMNOPQRSTUV.COM ABCDEFGHIJKLMNOPQRSTUVWX.COM ABCDEFGHIJKLMNOPQRSTUVWXY.COM ABCDEFGHIJKLMNOPQRSTUVWXYZ.COM Google ... read more ...
Mon 21st December 2015
Written by The Domains in EN and tagged
Google Adds abcdefghijklmnopqrstuvwx.com to the Collection Of Alphabet Domains - Google has just added another “Alphabet” domain name to its collection buying the domain name abcdefghijklmnopqrstuvwx.com. The domain name was most recently  owned by the The Giardino Law Firm, Inc of San Antonio and by a domainer in Tennessee before that. The domain has an original creation date of 2003. The domain name is another Google acquisition since acquiring abc.xyz for its Corporate parent Alphabet. Google acquired the domain name abcdefghijklmnopqrstuvwxyz.com as part of its Alphabet ... read more ...
Thu 17th December 2015
Written by The Domains in EN and tagged
Com Laude published the 3rd Report "Gazetteer of Domain Names" - Corporate domain name brand protection company and registrar, Com Laude published its third Gazetteer of domain names, highlighting the key changes in another significant year for the industry. The 135 page report, covers all new generic Top Level Domain (gTLD) registries from .AAA to .ZUERICH as well as legacy gTLDs (.COM, .ORG, .NET, etc.) and all 300+ Country Code registries (.uk, .de, .fr, etc.). Here are some interesting observations from the report: “There are now over 300 million registered ... read more ...
Mon 31st August 2015
Written by The Domains in EN and tagged
What Do Big Brands Pay To Protect & Buy Domains? Wikileaks Give Some Clues: Hint "A Lot" - What do big companies that use brand protection company’s to register and buy domain names spend to protect, acquire, register and renew domain names? WikiLeaks.org published invoices from MarkMonitor to Sony, documents (PDF) In those invoices published by WikiLeaks , MarkMonitor.com billed Sony $1,000 several times for a “Domain Acquisition Fee” for domain names that are not owned by Sony. WOF.com, is for an example (page 60 in the pdf) a domain Sony does not own, nor has ever owned, according ... read more ...
Tue 25th August 2015
Written by The Domains in EN and tagged
Ralph Lauren Launching New PoloTech Shirt, Domains Registered In The 90's - Ralph Lauren is getting ready for an August 27, 2015 launch of a “smart shirt” using the moniker of PoloTech according to BrandChannel.com. As a domain name investor, I often read articles like the above mentioned and pick out generic terms and check the availability of the them as domain names. This often results in most terms as domain names being registered in .Com’s but it’s simply amazing that often times, the terms are registered already and for how long many of them are! So, using ... read more ...
Thu 30th April 2015
Written by DomainNameWire in EN and tagged
Who needs .Sucks? Microsoft registers Microsoft Edge Sucks domains in .com. - Company registers multiple derogatory domain names related to its new browser. There’s been a lot of chatter lately about the .Sucks domain name and how brands feel like they’re being coerced into paying big bucks to protect themselves. At the same time, a lot of these companies aren’t paying $10 to register BrandSucks.com. An exception is Microsoft, which is getting out ahead of feedback on its new Microsoft Edge browser by snapping up derogatory domain names. Among the company’s domain ... read more ...
Mon 13th April 2015
Written by DomainNameWire in EN and tagged
Brands blank a symbol with .Sucks defensive registrations - Knee-jerk reaction doesn’t make sense and leaves companies vulnerable. I’m not a fan of .sucks business model. I’m not a fan of charging big brands a premium to protect their brands with the veiled threat of someone creating a gripe site against the company. At the same time, I’m a bit flummoxed at the knee-jerk reaction some companies are taking with .sucks compared to other domains. They’re paying thousands of dollars to protect their brand.sucks domain name, but leaving many other potential ... read more ...
Thu 22nd January 2015
Written by DomainNameWire in EN and tagged
.XXX registry releases Domain Check for code owners - Tool checks brand across more than just ICM Registry’s top level domain names. ICM Registry, the company behind .xxx and the forthcoming .porn and .adult domain names, has released an online tool for companies to check their brands across hundreds of new top level domain names. Domain Check, of course, provides status information related to ICM’s own top level domain names. But it also checks the domain name across many TLDs, providing launch phase and registration status. For example, here’s ... read more ...
Wed 25th June 2014
Written by DomainNameWire in EN and tagged
This elementary cognisance illustrates a existence of code insurance in new TLDs - A visualization of reality for brand protection costs and new top level domain names. One thing that’s clear from talking to various people at ICANN 50 this week is that they are surprised by the low level of defensive trademark registrations in new TLDs. The trademark lobby expected a nightmare. New TLD applicants expected a lot less, but still more than they got. Here’s the reality in a simple chart: No harm done to the trademark lobby for exaggerating the ... read more ...