Tag Archives: brand

Tue 26th January 2016
Written by The Domains in EN and tagged
US Bank New Ad Campaign Around "The Power Of Possible"; .Com Owned T StatOil.com - According to MediaPost.com “U.S. Bank has launched its most extensive brand-building campaign to date around the phrase,  “The Power of Possible” including TV, radio and newspaper ads, as well as social media engagement and other digital pieces. The domain name ThePowerofPossible.com is owned by another big company StatOil.com, which is represented by CSC. “Statoil is an international energy company present in more than 30 countries around the world” The domain name does not resolve so ... read more ...
Thu 17th December 2015
Written by The Domains in EN and tagged
Com Laude published the 3rd Report "Gazetteer of Domain Names" - Corporate domain name brand protection company and registrar, Com Laude published its third Gazetteer of domain names, highlighting the key changes in another significant year for the industry. The 135 page report, covers all new generic Top Level Domain (gTLD) registries from .AAA to .ZUERICH as well as legacy gTLDs (.COM, .ORG, .NET, etc.) and all 300+ Country Code registries (.uk, .de, .fr, etc.). Here are some interesting observations from the report: “There are now over 300 million registered ... read more ...
Tue 3rd November 2015
Written by DomainNameWire in EN and tagged
Sony uses .Sony domain name instead of .Com for microsite - Company puts .brand to work. Last week I wrote about the .Brand challenge to .Com, and how it doesn’t come in the form of big companies giving up their .com domains. For example, Sony is never going to let Sony.com expire. Instead, challenge is the thousands of additional domain names companies register to promote contest, microsites, etc. Which is why a site recently launched by Sony is noteworthy. To promote some of its technology in the new Bond film Spectre, the company set up a site at AssistMoneyPenny.sony. This ... read more ...
Mon 26th October 2015
Written by DomainNameWire in EN and tagged
The .Brand Challenge to .Com - “Ancillary” .com domain name purchases might be jeopardized when companies start using .brand domain names. On last week’s Verisign investor conference call, an analyst asked the company what effect .brand domain names might have on .com. Verisign CEO James Bidzos said that, even if a company adopts a .brand domain name, they won’t abandon .com. His point was that if a company like Google starts using .Google instead of Google.com (my example), it’s not going to let Google.com expire in ... read more ...
Thu 15th October 2015
Written by The Domains in EN and tagged
Blackstone's B2R Holdings Rebrands As Lending.com - B2R Holdings, a portfolio company of a Blackstone Group (LPBX ) , announced today that B2R rebranded itself as Lending.com and said it hoped to extend $10 billion in loans over the next three years. According to Jason Hogg, the  CEO of Lending.com, expects to help facilitate $10 billion in loans in the next three years. Lending.com was founded with funds managed by Blackstone Tactical Opportunities. Blackstone, is the world’s biggest private-equity firm with more than $330 billion under management. The ... read more ...
Fri 9th October 2015
Written by The Domains in EN and tagged
Company Re-Brands From .Com To .XYZ Purchased For $5,700 -   A company which re-branded to a .Com in March, from a .Org, has purchased an .XYZ domain name from a domainer and re-branded to an .XYZ domain name. According to its site, “Engage, is a division of INHS, is one of the largest MEDITECH hosting partners in the United States. With 20 years of extensive MEDITECH experience, Engage provides a wide range of infrastructure solutions including hardware refresh, virtualization, data migration, data center migration and implementation. Engage leverages ... read more ...
Mon 17th November 2014
Written by DomainNameWire in EN and tagged
Switching to a .brand is some-more costly than we think - Make a wholesale switch from Brand.com to .Brand will be expensive, and won’t give you many benefits. News over the weekend of the Government of Quebec deciding to not change its domains over to .Quebec heightens the discussion on if it makes sense for brands to switch their web presence to a .brand. If they want to do it, it’s going to be really expensive. The Government of Quebec pegged the cost at over $10 million. Ultimately, I think it might be much more. Keeping ... read more ...
Mon 10th June 2013
Written by DomainNameWire in EN and tagged
7 reasons we should repel your .brand application - If you’re rethinking your .brand top level domain strategy, here are some things to think about. A relatively small number of .brand new TLD applicants have abandoned the process so far. Some of them are big, such as GM, which withdrew all of its applications. Others have only dropped one or two of their applications. As a .brand applicant yourself, you may be reconsidering your new TLD plans. If you withdraw your application before it passes initial evaluation, ... read more ...
Thu 9th May 2013
Written by DomainNameWire in EN and tagged
Domain name change leads to 20% dump during HomeAdvisor - Switch from ServiceMagic.com to HomeAdvisor.com leads to organic search traffic drop. IAC’s HomeAdvisor business saw a 20% drop in leads after switching domain names.IAC underestimated the challenge from switching its ServiceMagic business to a new domain name, the company disclosed with its first quarter results. The company renamed the business HomeAdvisor, and switched from ServiceMagic.com to HomeAdvisor.com. It was forewarned that the move would be difficult, ... read more ...
Thu 14th June 2012
Written by DomainNameWire in EN and tagged
New TLDs embody during slightest 4 contested .brand applications - Companies battle each other for rights to top level domains. I’ve identified at least four cases of contested .brand top level domain applications, defined here as a case where two different brand holders are going after the same top level domain. .Monster – Monster, Inc. vs. Monster Worldwide, Inc. The former sells really expensive cables and other audiophile products, the later runs job boards. .SAS – Research IP LLC vs. SAS AB. This is a battle I expected ... read more ...
Wed 29th June 2011
Written by DomainNameWire in EN and tagged
Short Application Period Spurs Artificial Demand for .Brand TLDs - Three month window means lots of companies will apply for .brand under pressure. It may have been Google that made in mainstream. It’s the idea of a closed beta. Remember clamoring for a Gmail invite? Or perhaps begging for an invite to Google Wave, which you had no idea what the heck it was? Now Google+? A similar thing is going on with new top level domain names, especially for .brand domain names. But this time it’s time based, like saying if you don’t ... read more ...