Tag Archives: Yahoo

Thu 17th July 2008
Written by DomainNameWire in EN and tagged
Domain Name Stocks Pummeled in 2008 - Stocks of domain name companies take beating with the market — and beyond. It’s been a rough year for stock markets, and domain name companies’ stocks are having a tough run as well. The good news is that two “pure play” domain companies’ stocks are performing much better than the market overall. Here’s a quick run down of domain related stocks and how they are doing year-to-date as of yesterday’s close. For comparison, the SP 500 is down 15% this ... read more ...
Thu 19th June 2008
Written by DomainNameWire in EN and tagged
Click Forensics, Publishers, Ad Networks Facing Traffic Quality Challenge - Meeting in Austin brings together constituents to discuss improving online advertising results — for everyone. The long term survival of domain name monetization — be it domain parking or otherwise — depends on giving advertisers bang for their buck. The past two days I attended a closed-door summit led by traffic quality experts Click Forensics that addressed delivering value to advertisers. The group discussed how everyone can work together to improve all ... read more ...
Fri 13th June 2008
Written by DomainNameWire in EN and tagged
Coming Soon: Google Ads On Yahoo Parked Domains? - Yahoo-Google partnership may deliver Google ads on Yahoo-parked domains. Before everyone in the domain industry starts freaking out about the Google (GOOG)- Yahoo (YHOO) partnership (and there are plenty of reasons to worry), there may be some good news. I just finished listening to Yahoo’s shareholder conference call, and it’s clear that Google ads will also be shown on Yahoo’s publisher network. Whether or not that includes parked domains is unknown, but ... read more ...
Mon 26th May 2008
Written by DomainNameWire in EN and tagged
Final Thoughts on TRAFFIC East - A look back at the latest TRAFFIC domain name show. I’ve read a few blog posts this weekend from people giving their opinion on the TRAFFIC show that just concluded in Orlando. Of course, half of these bloggers weren’t even there, so I don’t know how they can pass judgment on the show. I’m going to give you my thoughts, up to the time I left Friday afternoon during the auction. (After that point my experience went downhill, since a bellman at the Grand Floridian ... read more ...
Thu 22nd May 2008
Written by DomainNameWire in EN and tagged
Overheard during TRAFFIC - Here’s a quick summary of what’s gone on at TRAFFIC the past 24 hours. The mood at TRAFFIC is somewhat subdued right now, but that may be the massive hangover from last night’s TrafficZ party. A lot of beer was consumed and things didn’t settle down until four in the morning. This morning several domain investors and service providers discussed the fallout of pay-per-click and parked page revenue and what can be done to diversify. The session started off ... read more ...
Tue 20th May 2008
Written by DomainNameWire in EN and tagged
Domain Parking’s Future: No More Long Tail - Look for Google and Yahoo to cut out low traffic domains. I’m at the Admirals Club in Dallas, en route to Orlando for TRAFFIC. On the short flight from Austin I read the latest Forbes, which includes a short article about domain names. Titled “Bo Knows Rico”, the article discusses a lawsuit against Google that has, among other plaintiffs, Bo Jackson (same case as Vulcan Golf). The plaintiffs contend that Google is aiding cybersquatters and benefiting from ... read more ...
Mon 5th May 2008
Written by DomainNameWire in EN and tagged
Microhoo: Now What for Domainers? - Acquisition talks collapse…what it means for domainers. I’ve been torn about Microsoft’s proposed takeover of Yahoo! It could have been good for domainers but it also had a downside. Now that Microsoft (MSFT) has told Yahoo (YHOO) to “go search itself”, where does that leave the domain industry? My main concern is that Yahoo will get more in bed with Google (GOOG) for its advertising. Yahoo has already tried outsourcing some of its advertising inventory ... read more ...
Mon 21st April 2008
Written by DomainNameWire in EN and tagged
A Google – Yahoo Partnership That Makes Sense - How can Yahoo team up with Google? Think international. News reports suggest Yahoo’s two week trial running Google ads is going very well. So well, in fact, that the companies are discussing expanding the relationship. That news should scare anyone in the domain name industry and any publisher that uses Google Adsense. If Yahoo exits the stage, look for payout percentages to decrease. But there is one partnership deal Yahoo (YHOO) and Google (GOOG) could strike ... read more ...
Wed 9th April 2008
Written by DomainNameWire in EN and tagged
Yahoo May Outsource Pay-Per-Click to Google - If expanded, deal would hurt domainers. Yahoo (NASDAQ: YHOO) has started a test with Google (NASDAQ: GOOG) to determine if it can make more money using Google’s ad feed than its own, reports Wall Street Journal. The deal involves 3% of search queries on Yahoo’s site, which will show Google Adsense for Search ads instead of Yahoo’s own search ads. Yahoo is trying to show that it has greater revenue potential that Microsoft (NASDAQ: MSFT) gives it. Essentially, ... read more ...
Thu 27th March 2008
Written by DomainNameWire in EN and tagged
Hey, Take a Chill Pill! - The domain industry isn’t perfect, but you need not run for the hills. I got a kick out of a message posted on Rick Schwartz’s blog after he announced he would stop blogging: I hope you all realize what is going on here. The message should be loud and clear. Rick has been warning everybody all year to help him mount a defense against what is coming. Very few are paying attention, and very few are helping him build the fort to protect against the coming invaders. ... read more ...
Fri 21st March 2008
Written by DomainNameWire in EN and tagged
Arbitrage with a “Domain Name” Domain - Domain parking arbitrage works. But with a domain related domain? Domain name parking arbitrage brings a select few players massive income. Until recently, individuals got in on the game at Parked.com (until Yahoo (NASDAQ: YHOO) pulled the plug). For the uninitiated, here’s how domain parking arbitrage works: 1. Buy a click on Google or other search engine 2. Send click to domain parking page 3. Earn (hopefully more) when visitor clicks on parking ads Every major ... read more ...
Thu 13th March 2008
Written by DomainNameWire in EN and tagged
Stomping Out Click Fraud Critical to Industry Survival - Here is the problem: The industry is completely confused between invalid clicks and click fraud. Those are two seperate and very different things. Invalid clicks are clicks generated by robots, email harvestors, and systems that are not designed to specifically game the PPC advertising space. Click fraud on the other hand, is usually done by a group of scammers behind anonymous proxies, and ads are clicked in order to make money for themselves. Hence why it mainly affects domain parking ... read more ...
Mon 10th March 2008
Written by DomainNameWire in EN and tagged
Cease & Desist Sent to Domain Owner Based on Redirect Service - Cease desist letter claims infringement based on ISP’s redirect service. Anyone who owns generic acronym domain names is well aware of the possibility of receiving a cease desist letter from someone claiming rights to it. This is particularly prevalent with three and four character domain names, for which any number of companies may hold a trademark or at least use the acronym. Some domain owners completely disable their acronym domains rather than park them, ... read more ...
Thu 6th March 2008
Written by DomainNameWire in EN and tagged
More Domain Name Parking Changes Coming - Ad providers continue to change rules. If you thought the death of Yahoo arbitrage and the Ask.com feed was the end of the upheaval in domain parking, think again. It appears ad providers are now changing rules for landing page formats and content. Sedo has been testing adding non-paid, organic search results on parked pages as apparently mandated by Google. So far it looks like this only applies when someone clicks on a “related search” link on parked pages, ... read more ...
Wed 5th March 2008
Written by DomainNameWire in EN and tagged
Ask.com Advertising Feed In Limbo - Even “reduced” Ask.com feed may disappear. A number of domain parking companies were delivered a blow as of the first of this month when Ask.com discontinued syndicating its Google advertising feed. These parking companies were left with two options: take Ask.com’s own advertising feed (which has low click prices) or switch to another ad provider. Not coincidentally, Skenzo jumped to Yahoo (NASDAQ: YHOO) this month. But a number of parking companies still use ... read more ...
Fri 29th February 2008
Written by DomainNameWire in EN and tagged
Leap Day News: DomainSponsor, Ask.com, Skenzo - War for parked domains escalates. Happy Leap Day! Here’s some domain name news you can use… Adam Strong wonders “If I register domains today does that mean I don’t have a renewal date for next year ? Do I get 4 years for the price of 1.” Good question, Adam… …Domain parking service DomainSponsor announced a promotion for March. New clients will automatically receive a 20% bonus on their March payouts for all domains transferred to DomainSponsor. ... read more ...
Wed 27th February 2008
Written by DomainNameWire in EN and tagged
Yahoo Creates Its Own Black Box for Advertising - Yahoo! creates floating-minimum-bids system similar to Google Adwords. Yahoo! (YHOO) has informed its advertisers that it is changing the minimum bid price for search ads on its site. The minimum bid was ten cents; now it will be a floating minimum. This is similar to Google’s (GOOG) system that affixes a minimum bid to your keywords depending on the quality of the ad text, keyword selection, and your landing page. If there’s one thing advertisers don’t like, ... read more ...
Fri 15th February 2008
Written by DomainNameWire in EN and tagged
Marchex Reduces Dependency on Yahoo - Company continues to build its own ad network, reducing dependency on Yahoo. Direct navigation and domain name companies typically get pay-per-click ads from Yahoo (YHOO) and Google (GOOG). As I pointed out earlier this week, this duopoly is dangerous for domain owners. Domain company Marchex (MCHX) realizes that, and is increasingly focused on building its own ad network. In Q3 the company received 28% of its direct navigation revenue from Yahoo. Q4 numbers aren’t ... read more ...
Wed 13th February 2008
Written by DomainNameWire in EN and tagged
Yahoo’s Arbitrage Bomb: One Day Later - Reaction to Yahoo’s decision mixed, but one thing is clear: a lot of people will be affected. One day after Yahoo (YHOO) dropped a bombshell that it would no longer accept arbitrage traffic to its advertising feed, the reaction has been swift and loud. I’ve been monitoring domain forums and this is what people have to say: “well…back to working for a living…” “I’ll need to get back to SAP consulting. I’ve kinda forgotten some of my transaction codes…” “Quit ... read more ...
Tue 12th February 2008
Written by DomainNameWire in EN and tagged
Yahoo Kills Domain Arbitrage: Fallout for Google, Others - Yahoo will stop allowing arbitrage as of this Friday, will affect other major companies as well. In a major move sure to have ramifications across the online advertising industry, Yahoo (YHOO) has told its advertising partners that it will no longer accept “arbitraged” traffic as of this Friday. Here’s a look at what this means for domainers and even the revenue of big online advertising companies. Arbitrage Explained Click arbitrage involves buying an ad click ... read more ...
Mon 11th February 2008
Written by DomainNameWire in EN and tagged
Threats to a Domain Name Industry - Don’t get complacent; all is not well in the domain name industry. What keeps you up at night? As a business owner, I have lots of worries. If you are sleeping comfortably at night, assuming everything in the domain industry is swell, you might be in for a rough 2008. There are two main issues that keep me up at night. First, I’m becoming more and more concerned about hucksters and deep-pocketed corporations coming after average joe domainer. There are a lot ... read more ...
Sat 9th February 2008
Written by DomainNameWire in EN and tagged
Time Warner, Yahoo Team Up to Cybersquat - Companies join the ranks of big corporations redirecting “error” traffic. Time Warner’s Road Runner internet service has teamed up with Yahoo (NASDAQ: YHOO) to typosquat on millions of unregistered domain names. The feature from the two companies is called “Web Address Error Redirect Service” and automatically sends web users to a page full of search ads if they type in a web address that does not exist. It appears to override customer’s own preferences ... read more ...
Fri 1st February 2008
Written by DomainNameWire in EN and tagged
Microsoft Makes Offer for Yahoo! - Microsoft offers to buy search giant. Microsoft Corporation (NADSAQ: MSFT) has made an offer to by search company Yahoo! (NASDAQ: YHOO) for $31 per share, a premium of about 60% over yesterday’s closing price. If this $44B offer is accepted and approved by regulators, it could have a big impact on the domain name industry. Yahoo provides advertising feeds to a number of domain parking companies, including Parked.com and ParkingDots. Frank Schilling parks his ... read more ...
 
Written by DomainNameWire in EN and tagged
What Would Microsoft-Yahoo Mean for Domainers? - The acquisition could mean a lot. Or maybe not. I had a conversation with myself this morning about Microsoft’s (MSFT) proposed buyout of Yahoo (YHOO). It went something like this: Me: So, Andrew, what do you think this deal will mean for domainers? Myself: Tough call. From a search perspective, this is #3 taking over #2. It will be interesting to see how they merge the two company’s pay-per-click platforms. Me: Yeah, both platforms lag Google Adwords. ... read more ...
Mon 28th January 2008
Written by DomainNameWire in EN and tagged
Parked Adds .Mobi Compliance, Yahoo Quality Score - Domain parking platform adds new features. Domain name parking company Parked.com has added two new features in recent weeks. First, the company now supports .mobi parking. .Mobi domain owners can earn revenue with scaled down parking pages that work on mobile phones. Second, the company now shows publishers their Yahoo Quality Score. This score is a measure of the quality of traffic they are delivering to advertisers according to Yahoo (NASDAQ: YHOO), and is measured ... read more ...