Tag Archives: Yahoo

Tue 24th November 2009
Written by DomainNameWire in EN and tagged
Yahoo Cost-Per-Click Prices Down 29% in One Month - Marketing analytics firm reports steep drop in Yahoo click costs. According to marketing analytics company Covario, Yahoo’s cost-per-click prices were down 29% after instituting widespread variable click pricing in September. Although it’s unclear what universe of click data Covario used to calculate this, Yahoo is happily quoting it. Covario says the typical CPA is down 11% since the change. Although initial estimates among parking companies were that parking ... read more ...
Wed 18th November 2009
Written by DomainNameWire in EN and tagged
Yahoo to Provide Ad Contracts to Department of Justice - DOJ probing advertising contracts for Yahoo-Microsoft search deal. Domain Name Wire has learned that Yahoo! advertising partners have received a notice that the company will be providing copies of their advertising contracts to the Department of Justice. The disclosure of this information to the Department of Justice is in conjunction with the DOJ’s review of the Yahoo-Microsoft search deal. The request by the DOJ is being made pursuant to the Hart-Scott-Rodino ... read more ...
Fri 16th October 2009
Written by DomainNameWire in EN and tagged
Yahoo Wins Yahoo.tel Domain Name in Arbitration - Yahoo picks up .tel domain name. An arbitrator with National Arbitration Forum has awarded Yahoo! the Yahoo.tel domain name. Yahoo was the first major tech company to file arbitration for a .tel domain when it filed its case back in August. The respondent in the case did not file an official response. Instead, he challenged the authority of UDRP proceedings in Spain. Through correspondence dated September 23, 2009, the Attorney of Respondent submitted a written ... read more ...
Tue 13th October 2009
Written by DomainNameWire in EN and tagged
Yahoo Class Action Settlement May Lead to Lower Domain Parking Earnings - New advertising option excludes parked domain names. The settlement of a class action lawsuit against Yahoo may result in lower pay-per-click revenue for parked domain names. The lawsuit was brought against Yahoo for allegedly misleading advertisers as to the sites where their ads would appear: This class action was brought in 2006 by several Yahoo! pay-per-click search advertising customers. They allege that customers contracted for targeted ad placements through ... read more ...
Mon 12th October 2009
Written by DomainNameWire in EN and tagged
Domain Musings: Where are a auctions, charity, more - A few thoughts I jotted down this weekend. Are there really two major domain name auctions at TRAFFIC later this month? It’s only a couple weeks away, and I haven’t seen a single list of domains yet… …How long will it be until PeopleofWalmart.com gets a UDRP? …One of the biggest ironies in the domain name industry is that Oversee.net doesn’t own Oversee.com. …There are two types of people in the domain industry: giving people and taking people. There ... read more ...
Tue 6th October 2009
Written by DomainNameWire in EN and tagged
Yahoo Awarded Patent for Human-Enhanced Search Engine - Yahoo gets patent for human editor enhancements to search results. Yahoo was awarded U.S. patent 7,599,911 today for “Method and apparatus for search ranking using human input and automated ranking”. The patent was filed in 2002. Essentially, this method calculates search rankings based on both automated search algorithms and human editor input. In the patent, Yahoo describes a way that previously-collected input from human editors can be mixed in, or “blended”, ... read more ...
Tue 15th September 2009
Written by DomainNameWire in EN and tagged
Domain Name News Bytes for Sep 15 - News bytes to start your Tuesday. Here are a few domain name news items for the week: Domain Name Wire Radio is coming. More later. Parked/Why Park Forum. Parked.com and WhyPark have created a user forum at forum.parked.com. Parked’s Donny Simonton has always been active on message boards, so you can rest assured you’ll get direct access through this forum. Hint: register for the forum to get more content. Got travel traffic?. If you have a good portfolio ... read more ...
Thu 10th September 2009
Written by DomainNameWire in EN and tagged
Yahoo Adjusts Domain Parking Revenue, Adds Transparency - Domain name owners may see change in revenue this week. Yahoo’s new click pricing algorithms kicked in mid-week in the United States, which will likely result in a small decrease in revenue for many domain name owners. Yahoo announced the change last month. The new pricing will adjust pay-per-click prices based on the source’s quality of traffic. Industry sources tell Domain Name Wire that this change will affect long tail domain names across all keywords, whereas ... read more ...
Fri 28th August 2009
Written by DomainNameWire in EN and tagged
Yahoo Fights for Yahoo.tel - Yahoo is first major tech company to try to get .tel domain name through domain arbitration. Yahoo has filed for arbitration with National Arbitration Forum to get the domain name Yahoo.tel. Yahoo is the first major tech company to try to get its hands on a .tel domain name through arbitration. Many other tech companies, including Google, registered their .tel domain names during the so-called “sunrise period” for about $300. Arbitration will cost the company ... read more ...
Fri 14th August 2009
Written by DomainNameWire in EN and tagged
Yahoo! Change May Hurt Domain Parking Revenue - Change in pricing algorithm may lower parking payouts for domainers. Yahoo! (YHOO) just announced changes to its pay-per-click advertising program that will change the amount advertisers pay for clicks based on click quality. The company says it plans to “expand the adjustments” it already makes to click charges based on the quality of traffic the advertising source delivers. Although this may seem like it has an upside — good domain traffic would be rewarded ... read more ...
Mon 10th August 2009
Written by DomainNameWire in EN and tagged
Yahoo Buys OMG.com Domain Name for $80,000 - Yahoo buys popular texting term. Yahoo (YHOO) has purchased the domain name OMG.com for $80,000. Domain Name Wire reported the sale last week on its weekly Sedo sales wrap, but we didn’t know the buyer at the time. OMG.com, which commonly stands for “Oh My God” in shorthand and texting, does not currently resolve to a web site. As readers point out in the comments below, Yahoo has a popular celebrity gossip web site at omg.yahoo.com. Yahoo is not only a ... read more ...
Fri 7th August 2009
Written by DomainNameWire in EN and tagged
Yahoo-Microsoft Deal Could Cost Marchex $8M Revenue - Paid-inclusion’s future is questionable. Marchex (NASDAQ: MCHX) saw its revenue plunge 44% this quarter compared to the same one last year, and the Yahoo-Microsoft search deal could make a further dent when it goes into effect. On its earnings conference call this week, Marchex CFO Michael Arends said: Furthermore, during the second quarter, Yahoo! Search Submit Pro, also known as Paid Inclusion, which is a product that provides distribution within the Yahoo algorithmic ... read more ...
Wed 29th July 2009
Written by DomainNameWire in EN and tagged
Dear DOJ: Don’t Slow Down Yahoo-Microsoft Deal - Deal will create competition, not destroy it. Dear Department of Justice: After a long courtship, Yahoo and Microsoft have agreed to a long term search and advertising deal. The deal is going to end up in your lap early next year, and a number of lobbyists will be screaming that the deal is anti-competitive. Don’t buy it. This deal creates a competitor. It takes two also-rans in the search business and turns them into a true (although still relatively weak) competitor ... read more ...
Thu 18th June 2009
Written by DomainNameWire in EN and tagged
Yahoo Domain Sale was Win-Win - Yahoo’s sale of Contests.com was a win for everyone involved. When Yahoo (NASDAQ: YHOO) sold the domain name Contests.com on Tuesday, the mood was upbeat. It was a relatively big domain sale from a big company for a lot more money than the seller anticipated. I was surprised to see some people questioning the sale. Larry Fischer made some fair points. TechCrunch went a little overboard, suggesting this was more than just a simple decision to sell an unused domain. ... read more ...
Wed 1st April 2009
Written by DomainNameWire in EN and tagged
Yahoo Delays Domain Parking Stats - Delay affects all Yahoo partners. For the second time in as many months, a domain parking statistics delay from Yahoo (NASDAQ: YHOO) is making domainers wonder “just how much have I earned this week?” Apparently Yahoo hasn’t been able to provide final stats to domain parking companies since about March 25. The company provided some stats but then called them back, saying they weren’t accurate. Although it may be a minor annoyance for some, the problem needs ... read more ...
Tue 17th February 2009
Written by DomainNameWire in EN and tagged
Yahoo Stats Delay Hits Domain Parking Companies - Delay in revenue stats hits major domain name parking companies. A domain name parking stats delay from Yahoo (NASDAQ: YHOO) has hit a number of domain name parking companies, preventing them from providing final parking stats to customers for the past few days. Yahoo is one of the biggest domain name advertising feed providers. The outage appears to have started late last week when parking companies started to notify customers of stats delays (or simply not update ... read more ...
Mon 2nd February 2009
Written by DomainNameWire in EN and tagged
Critiquing DOMAINfest Global 2009 - As the curtain comes down, here’s a look back at last week’s conference in Los Angeles. Oversee.net’s DOMAINfest Global 2009 was an excellent conference. Now that I’ve had time to relax and reflect on last week, I’d say the conference deserves five stars. Of course, there’s always room for improvement. The Good -Attendance was very strong at over 600 people. DomainSponsor handed out fewer “rebates” and free passes this year, so I suspect paid attendance ... read more ...
Fri 12th December 2008
Written by DomainNameWire in EN and tagged
Microsoft Could Use Domain Channel to Get Leg Up in Search - Is Microsoft looking to buy into the domain market? It could be a winning strategy. You may have read a few rumors lately that Microsoft (NASDAQ: MSFT) may be getting into the domain name business. The last time I talked to a Microsoft representative on the record, he said the company was very interested in the domain channel but had no immediately plans to provide an ad feed to parked domains. Would Microsoft be so bold as to buy up hundreds of thousands of generic ... read more ...
Wed 3rd December 2008
Written by DomainNameWire in EN and tagged
Get Ready for a Google Squeeze - Google is facing up to difficult times. Get ready for lower revenue shares. A few years ago I read an article with a quote from a Google (NASDAQ: GOOG) human resources executive. He was commenting on the company’s lavish perks and how they were unique to Google. When the reporter pointed out that many companies have offered similar perks, the executive responded something like, “Yes, but the difference is we won’t cut our perks when times are tough.” I ... read more ...
Mon 17th November 2008
Written by DomainNameWire in EN and tagged
Parked.com Adds New Countries to Yahoo Feed - Support should help boost earnings in foreign markets. One of the difficulties of providing a parking service based on Yahoo’s advertising feed is that it doesn’t cover as many countries as Google’s feed. But the list of countries supported is expanding. Recently, domain parking company Parked.com added several new supported regions on its main Yahoo ad feed: -India -South East Asia Market: Singapore, Thailand, Malaysia, Philippines, Vietnam, and Indonesia -Latin ... read more ...
Fri 31st October 2008
Written by DomainNameWire in EN and tagged
Google Wins Yahoo Advertising Battle - Regardless of outcome, Google has won. You may have read yesterday evening that the Yahoo (NASDAQ: YHOO) and Google (NASDAQ: GOOG) advertising deal may not go through, thanks to the U.S. government getting involved. Bad new for the companies? Not for Google, which played this perfectly. You see, if Google got the deal then it would have an ad deal with Yahoo that would help fill its coffers while rendering Yahoo’s advertising platform less valuable. Yahoo advertisers ... read more ...
Fri 24th October 2008
Written by DomainNameWire in EN and tagged
Life Without Yahoo - A Google-only world won’t be pretty. The writing is on the wall. Yahoo (NASDAQ: YHOO) has been floundering for years, and its market share keeps slipping to Google (NASDAQ: GOOG). The two companies’ advertising agreement, whereby Yahoo will show ads on behalf of Google, will slowly erode Yahoo’s advertiser base. If the deal is approved by regulators, Yahoo will eventually cease to be a relevant factor in the pay-per-click marketing world. That doesn’t leave ... read more ...
Mon 6th October 2008
Written by DomainNameWire in EN and tagged
Yahoo-Google Deal on Hold - Ad sharing deal postponed, but deal wouldn’t have immediate effect on domain names anyway. Over the weekend Google (NASDAQ: GOOG) and Yahoo (NASDAQ: YHOO) announced a delay to their planned online advertising sharing agreement to give the U.S. government more time to review the deal. Although Google and Yahoo provide the bulk of pay-per-click revenue to domain name owners, this deal would have little impact on paid domain name parking in the short run. The pact ... read more ...
Fri 5th September 2008
Written by DomainNameWire in EN and tagged
GoDaddy Jacks Up Domain Prices — Again - .Net and .Org prices jump to $15.19. Just a few days after we swallowed the news that GoDaddy increased .net and .org prices to 13.19, and a few weeks after the company claimed Yahoo “Jumped the Shark” by raising its domain prices to $35, GoDaddy has hiked prices again. .Net and .Org domain names will now set you back $15.19. It’s not as big of a deal as Yahoo’s (NASDAQ: YHOO) hike to $35, but it seems odd to call out a competitor for drastically raising ... read more ...
Fri 15th August 2008
Written by DomainNameWire in EN and tagged
Update: Domain Parking Still Converting - Here’s more proof that domain parking converts for advertisers. About a month ago I wrote about how the domain channel at Google was converting well for me, even though a number of advertisers would tell you otherwise. Now that I have a month more of data for my ad campaign at Google, the parking channel is still performing very well. In fact, it’s performing just as well as my ads that show up on Google and the Google search network. Content is also performing ... read more ...