Tag Archives: google adwords

Wed 12th August 2015
Written by The Domains in EN and tagged
$670.44 Per Click Advertising VS $10 Domain Name? 100 Most Expensive Keywords 2015 - WebpageFX.com did a nice infograph of the 100 most expensive cost per click advertising keywords in 2015 and they range from $670.44 down to $273.33. I have parked a fair amount of domain names in my life and never had a 3 figure click payout but I also do not have that many “legal” domain names and relating keywords but 78% of the 100 most expensive keywords are in the legal vertical according to the article. The article also states that “three out of every four people looking for attorneys ... read more ...
Thu 6th December 2012
Written by DomainNameWire in EN and tagged
Not a win-win: FranklinCovey sued for behest on Franklin.com on Google Adwords - Seven Habits company faces lawsuit over Adwords bidding. Perhaps the eighth habit of highly effective people should be “not bidding on competitors domain names in Adwords”. Franklin Electronic Publishers has filed a federal lawsuit against FranklinCovey because the Seven Habits-based time management company is bidding on the term “Franklin.com” on Google Adwords. Franklin.com is owned by the plaintiff, which sells products somewhat related to what Franklin ... read more ...
Wed 27th July 2011
Written by DomainNameWire in EN and tagged
Google AdWords Now Supports Internationalized Domain Names - Advertisers no longer have to show ASCII URLs in their ads. A couple weeks ago I missed an announcement from Google AdWords that it now supports internationalized domain names (IDN) for display and destination URLs on Google ads. This means advertisers will no longer have to show a non-ASCII ad followed by an ASCII domain name. AdWords clients can enter unicode characters for the URLs and Google will verify that it works correctly in both unicode and punycode. The ... read more ...
Wed 18th November 2009
Written by DomainNameWire in EN and tagged
Webby Awards Gets it Wrong: Adsense Was Bigger than Adwords - Which was bigger, Adwords or Adsense? The latter changed more. The Webby Awards has put out its “Ten Most Influential Internet Moments of the Decade“, and I take issue with one of the listings. The list includes this entry from 2000: Google AdWords launches (2000) With the launch of AdWords in October 2000, Google turned advertising on its head. The self-service ad program opened up the marketplace to any business, no matter how big or small, and allowed advertisers ... read more ...
Fri 16th October 2009
Written by DomainNameWire in EN and tagged
Google Adwords’ Ebay Problem - Google Adwords making online advertising easier for local businesses. Google Adwords is now testing a simple, flat rate advertising option for local businesses. Local businesses pay a flat monthly fee for their ads instead of dealing with keyword auctions. Why? Google Adwords is complicated if you’re not an experienced user. And many small business owners aren’t experienced Adwords users, let alone experienced internet users. Here’s a quote from Google ... read more ...
Fri 12th June 2009
Written by DomainNameWire in EN and tagged
Case Study: Parked Domains Outperform Search Ads - Data from an advertising campaign shows that parked domains can convert better than search ads. It’s been about 9 months since I last wrote about how I was getting better conversions from parked domain ads than Google search. Now that I have a lot more data, it’s time to update the stats. As background, I own a college funds site that offers a free report about mistakes to avoid when setting up a 529 plan. I purchase ads on Google Adwords that direct users to ... read more ...
Mon 23rd February 2009
Written by DomainNameWire in EN and tagged
Google Uses Widgets.com as an Example - Google uses widgets.com as example domain name. Google is releasing a new policy for Adwords advertisers that will allow them to only use one second level domain per ad group. Instead of using DomainNameWire.com and DNW.com in the same ad group, I’d only be able to use one of these. If you read through its examples, Google manages to throw in Rick Schwartz’s domain name Widgets.com: For example, an ad group containing the following group of display URLs would ... read more ...
Fri 15th August 2008
Written by DomainNameWire in EN and tagged
Update: Domain Parking Still Converting - Here’s more proof that domain parking converts for advertisers. About a month ago I wrote about how the domain channel at Google was converting well for me, even though a number of advertisers would tell you otherwise. Now that I have a month more of data for my ad campaign at Google, the parking channel is still performing very well. In fact, it’s performing just as well as my ads that show up on Google and the Google search network. Content is also performing ... read more ...
Wed 16th July 2008
Written by DomainNameWire in EN and tagged
Surprise! Parked Domain Names Convert For Advertisers - Despite what an ill-informed lawyer thinks, parked domains convert well for advertisers. Yesterday, we learned of a lawyer who felt that domain parking can’t convert for advertisers because he didn’t have success spending $136.11 on parked domain advertising. I met an advertising network CEO a few weeks ago who said his blood boils when someone doesn’t get conversions and claims he received “bad” or “fraudulent” traffic. After looking into his advertisers’ ... read more ...
Wed 2nd July 2008
Written by DomainNameWire in EN and tagged
Will Cost Per Action Replace Cost Per Click? - The future of cost-per-click is questionable. Cost-per-click advertising, such as Google Adwords, is a staple of the internet advertising industry. It is also the primary form of advertising used to monetize parked domain names. But will CPC give way to CPA (cost per action)? First, a little history. It used to be that many affiliate programs were actually CPC programs. You would sign up as an affiliate and the program would pay you a few cents for each click. ... read more ...
Wed 9th April 2008
Written by DomainNameWire in EN and tagged
Is Direct Navigation Too Expensive? - High domain prices might make purchases for direct navigation too costly. At an entrepreneurs’ retreat in Mexico earlier this year, I stumped about domain names and how entrepreneurs can use them to their advantage. One of the topics was using generic domains for “direct navigation”. For example, an entrepreneur who sells sports equipment might use BaseballBats.com to direct targeted traffic to his site. One of the entrepreneurs in the room was a successful ... read more ...