Tag Archives: yhoo

Tue 8th December 2009
Written by DomainNameWire in EN and tagged
New (Lower) Click Pricing Coming to Yahoo Parking Next Quarter - Changes at Yahoo! are just around the corner. A new categorization of types of Yahoo advertising traffic, thanks to a class action lawsuit, is on tap to start early next quarter. With the release, Yahoo advertising customers will be able to choose between only getting Yahoo Search traffic or getting traffic from partners as well. Customers will be able to place premiums or, more likely, discounts on partner traffic. While this is no different from what Google offers ... read more ...
Wed 18th November 2009
Written by DomainNameWire in EN and tagged
Yahoo to Provide Ad Contracts to Department of Justice - DOJ probing advertising contracts for Yahoo-Microsoft search deal. Domain Name Wire has learned that Yahoo! advertising partners have received a notice that the company will be providing copies of their advertising contracts to the Department of Justice. The disclosure of this information to the Department of Justice is in conjunction with the DOJ’s review of the Yahoo-Microsoft search deal. The request by the DOJ is being made pursuant to the Hart-Scott-Rodino ... read more ...
Thu 10th September 2009
Written by DomainNameWire in EN and tagged
Yahoo Adjusts Domain Parking Revenue, Adds Transparency - Domain name owners may see change in revenue this week. Yahoo’s new click pricing algorithms kicked in mid-week in the United States, which will likely result in a small decrease in revenue for many domain name owners. Yahoo announced the change last month. The new pricing will adjust pay-per-click prices based on the source’s quality of traffic. Industry sources tell Domain Name Wire that this change will affect long tail domain names across all keywords, whereas ... read more ...
Fri 14th August 2009
Written by DomainNameWire in EN and tagged
Yahoo! Change May Hurt Domain Parking Revenue - Change in pricing algorithm may lower parking payouts for domainers. Yahoo! (YHOO) just announced changes to its pay-per-click advertising program that will change the amount advertisers pay for clicks based on click quality. The company says it plans to “expand the adjustments” it already makes to click charges based on the quality of traffic the advertising source delivers. Although this may seem like it has an upside — good domain traffic would be rewarded ... read more ...
Fri 7th August 2009
Written by DomainNameWire in EN and tagged
Yahoo-Microsoft Deal Could Cost Marchex $8M Revenue - Paid-inclusion’s future is questionable. Marchex (NASDAQ: MCHX) saw its revenue plunge 44% this quarter compared to the same one last year, and the Yahoo-Microsoft search deal could make a further dent when it goes into effect. On its earnings conference call this week, Marchex CFO Michael Arends said: Furthermore, during the second quarter, Yahoo! Search Submit Pro, also known as Paid Inclusion, which is a product that provides distribution within the Yahoo algorithmic ... read more ...
Wed 17th June 2009
Written by DomainNameWire in EN and tagged
Yahoo Sells Contests.com for $380,000 - Yahoo sells domain name during Domain Roundtable auction. Search and media giant Yahoo! (NASDAQ: YHOO) has sold the domain name Contests.com for $380,000 during a live domain name auction in Washington, D.C. The domain started at a $150,000 price before receiving 15 bids from 3 different bidders. Two of the bidders were on site at the auction and one was online. The domain appears to have been picked up when Yahoo acquired Broadcast.com. Historical records show ... read more ...
Wed 1st April 2009
Written by DomainNameWire in EN and tagged
Yahoo Delays Domain Parking Stats - Delay affects all Yahoo partners. For the second time in as many months, a domain parking statistics delay from Yahoo (NASDAQ: YHOO) is making domainers wonder “just how much have I earned this week?” Apparently Yahoo hasn’t been able to provide final stats to domain parking companies since about March 25. The company provided some stats but then called them back, saying they weren’t accurate. Although it may be a minor annoyance for some, the problem needs ... read more ...
Fri 12th December 2008
Written by DomainNameWire in EN and tagged
Microsoft Could Use Domain Channel to Get Leg Up in Search - Is Microsoft looking to buy into the domain market? It could be a winning strategy. You may have read a few rumors lately that Microsoft (NASDAQ: MSFT) may be getting into the domain name business. The last time I talked to a Microsoft representative on the record, he said the company was very interested in the domain channel but had no immediately plans to provide an ad feed to parked domains. Would Microsoft be so bold as to buy up hundreds of thousands of generic ... read more ...
Wed 3rd December 2008
Written by DomainNameWire in EN and tagged
Get Ready for a Google Squeeze - Google is facing up to difficult times. Get ready for lower revenue shares. A few years ago I read an article with a quote from a Google (NASDAQ: GOOG) human resources executive. He was commenting on the company’s lavish perks and how they were unique to Google. When the reporter pointed out that many companies have offered similar perks, the executive responded something like, “Yes, but the difference is we won’t cut our perks when times are tough.” I ... read more ...
Fri 31st October 2008
Written by DomainNameWire in EN and tagged
Google Wins Yahoo Advertising Battle - Regardless of outcome, Google has won. You may have read yesterday evening that the Yahoo (NASDAQ: YHOO) and Google (NASDAQ: GOOG) advertising deal may not go through, thanks to the U.S. government getting involved. Bad new for the companies? Not for Google, which played this perfectly. You see, if Google got the deal then it would have an ad deal with Yahoo that would help fill its coffers while rendering Yahoo’s advertising platform less valuable. Yahoo advertisers ... read more ...
Fri 24th October 2008
Written by DomainNameWire in EN and tagged
Life Without Yahoo - A Google-only world won’t be pretty. The writing is on the wall. Yahoo (NASDAQ: YHOO) has been floundering for years, and its market share keeps slipping to Google (NASDAQ: GOOG). The two companies’ advertising agreement, whereby Yahoo will show ads on behalf of Google, will slowly erode Yahoo’s advertiser base. If the deal is approved by regulators, Yahoo will eventually cease to be a relevant factor in the pay-per-click marketing world. That doesn’t leave ... read more ...
Fri 15th August 2008
Written by DomainNameWire in EN and tagged
Update: Domain Parking Still Converting - Here’s more proof that domain parking converts for advertisers. About a month ago I wrote about how the domain channel at Google was converting well for me, even though a number of advertisers would tell you otherwise. Now that I have a month more of data for my ad campaign at Google, the parking channel is still performing very well. In fact, it’s performing just as well as my ads that show up on Google and the Google search network. Content is also performing ... read more ...
Mon 5th May 2008
Written by DomainNameWire in EN and tagged
Microhoo: Now What for Domainers? - Acquisition talks collapse…what it means for domainers. I’ve been torn about Microsoft’s proposed takeover of Yahoo! It could have been good for domainers but it also had a downside. Now that Microsoft (MSFT) has told Yahoo (YHOO) to “go search itself”, where does that leave the domain industry? My main concern is that Yahoo will get more in bed with Google (GOOG) for its advertising. Yahoo has already tried outsourcing some of its advertising inventory ... read more ...
Fri 1st February 2008
Written by DomainNameWire in EN and tagged
Microsoft Makes Offer for Yahoo! - Microsoft offers to buy search giant. Microsoft Corporation (NADSAQ: MSFT) has made an offer to by search company Yahoo! (NASDAQ: YHOO) for $31 per share, a premium of about 60% over yesterday’s closing price. If this $44B offer is accepted and approved by regulators, it could have a big impact on the domain name industry. Yahoo provides advertising feeds to a number of domain parking companies, including Parked.com and ParkingDots. Frank Schilling parks his ... read more ...
Mon 28th January 2008
Written by DomainNameWire in EN and tagged
Parked Adds .Mobi Compliance, Yahoo Quality Score - Domain parking platform adds new features. Domain name parking company Parked.com has added two new features in recent weeks. First, the company now supports .mobi parking. .Mobi domain owners can earn revenue with scaled down parking pages that work on mobile phones. Second, the company now shows publishers their Yahoo Quality Score. This score is a measure of the quality of traffic they are delivering to advertisers according to Yahoo (NASDAQ: YHOO), and is measured ... read more ...