Tag Archives: parking

Tue 1st December 2009
Written by DomainNameWire in EN and tagged
Octane360 Monetizes Long Tail Geo Domain Names - Company provides scalable solution to monetize long tail geo domains. Connecting local businesses to customers is a huge business. But it has always presented a challenge to owners of long tail geo domain names, such as (City)DaySpa.com. A couple scalable platforms exist to let you build out these domain names, but monetizing them with anything other than PPC has proven elusive. That’s where Octane360 comes in. The Los Angeles-based company provides a platform ... read more ...
Tue 24th November 2009
Written by DomainNameWire in EN and tagged
Yahoo Cost-Per-Click Prices Down 29% in One Month - Marketing analytics firm reports steep drop in Yahoo click costs. According to marketing analytics company Covario, Yahoo’s cost-per-click prices were down 29% after instituting widespread variable click pricing in September. Although it’s unclear what universe of click data Covario used to calculate this, Yahoo is happily quoting it. Covario says the typical CPA is down 11% since the change. Although initial estimates among parking companies were that parking ... read more ...
Wed 18th November 2009
Written by DomainNameWire in EN and tagged
Yahoo to Provide Ad Contracts to Department of Justice - DOJ probing advertising contracts for Yahoo-Microsoft search deal. Domain Name Wire has learned that Yahoo! advertising partners have received a notice that the company will be providing copies of their advertising contracts to the Department of Justice. The disclosure of this information to the Department of Justice is in conjunction with the DOJ’s review of the Yahoo-Microsoft search deal. The request by the DOJ is being made pursuant to the Hart-Scott-Rodino ... read more ...
Wed 11th November 2009
Written by DomainNameWire in EN and tagged
DomainSponsor Sues Publisher for Parking Domains It Didn’t Own - Parking company says publisher committed fraud by parking domains it didn’t own. Oversee.net, parent company of domain parking company DomainSponsor, has filed a lawsuit (pdf) against one of its former customers. The lawsuit alleges that Simple Solutions, LLC, parked domains with DomainSponsor and represented that it owned the domain names. However, Oversee.net alleges that Simple Solutions didn’t actually own the domains, and their ownership was in dispute. DomainSponsor’s ... read more ...
Tue 27th October 2009
Written by DomainNameWire in EN and tagged
Sendori Hits Roadblocks on Patent Applications - Many claims in Sendori’s patent applications are denied. Sendori, a domain name advertising service acquired by IAC in January, has hit some major roadblocks on patents it filed. The U.S. Patent and Trademark Office has sent a final notice of rejection (pdf) on a number of claims in Sendori’s application for “Domain Name Marketplace”, publication number 20080189192. It has also rejected a few of the claims in “Electronic Marketplace Used to Lease Domain ... read more ...
 
Written by DomainNameWire in EN and tagged
DomainAdvertising.com Could Lift Domain Industry - New service from Directi could boost industry. Every once in a while you see a new product hit the domain name market that you really want to see succeed. DomainAdvertising.com from Directi is one of those. DomainAdvertising.com has the potential to bring more advertising dollars to the domain traffic market. It is the first service I know of that will evangelize the value of domain traffic to advertisers. We all know that we can’t count on Google and Yahoo to ... read more ...
Tue 13th October 2009
Written by DomainNameWire in EN and tagged
Yahoo Class Action Settlement May Lead to Lower Domain Parking Earnings - New advertising option excludes parked domain names. The settlement of a class action lawsuit against Yahoo may result in lower pay-per-click revenue for parked domain names. The lawsuit was brought against Yahoo for allegedly misleading advertisers as to the sites where their ads would appear: This class action was brought in 2006 by several Yahoo! pay-per-click search advertising customers. They allege that customers contracted for targeted ad placements through ... read more ...
Wed 7th October 2009
Written by DomainNameWire in EN and tagged
Above.com Optimizes Domain Parking Revenue - Above.com optimizes your domain parking revenue. A lot of people are complaining about falling domain parking revenues. To counteract the drop, they’re turning to domain development. But there’s a simpler solution: optimizing your current parking revenue. I’ve been testing Above.com, a domain parking optimization service, for the past couple weeks. It does as advertised: optimizes your domains across parking companies to maximize revenue. Above.com is a ... read more ...
Thu 24th September 2009
Written by DomainNameWire in EN and tagged
Sedo Acquires ParkingPanel - Sedo acquires another domain name parking company. In a long rumored transaction, Sedo has acquired domain name parking company ParkingPanel.com for an undisclosed price. ParkingPanel was launched in 2006, but ran into a few roadblocks. In March of 2008 it lost its advertising feed and was forced to look for an alternate provider. It announced its relaunch in August of 2008. But, like many small domain name parking companies, it has faced a tough slough in today’s ... read more ...
Thu 10th September 2009
Written by DomainNameWire in EN and tagged
Jonathan Boswell Leaves TrafficZ - Boswell parts ways with TrafficZ to focus on Boswell Investments. A familiar face in the domain name industry is making a move. Jonathan Boswell, one of the original members of TrafficZ, has parted ways with the company to focus on Boswell Investments. Boswell started the private equity company a couple years ago, focusing on developing web properties. Boswell was co-founder of LeaseThis.com, which he sold to TrafficZ parent company Thought Convergence in 2008. ... read more ...
 
Written by DomainNameWire in EN and tagged
Yahoo Adjusts Domain Parking Revenue, Adds Transparency - Domain name owners may see change in revenue this week. Yahoo’s new click pricing algorithms kicked in mid-week in the United States, which will likely result in a small decrease in revenue for many domain name owners. Yahoo announced the change last month. The new pricing will adjust pay-per-click prices based on the source’s quality of traffic. Industry sources tell Domain Name Wire that this change will affect long tail domain names across all keywords, whereas ... read more ...
Thu 20th August 2009
Written by DomainNameWire in EN and tagged
Sedo Releases New Domain Parking Features - Sedo releases new domain parking features to boost revenue. As domain parking revenue falls, parking companies have to focus on what they can control. They can’t control algorithm changes at Google and Yahoo, but they can improve optimization. This week Sedo rolled out major changes to its parking platform, designed to boost overall revenue. 2 Click Landers – Sedo now offers two-click landers for each of its templates. This means the first page will not have ... read more ...
Wed 19th August 2009
Written by DomainNameWire in EN and tagged
Google Adsense Fine Tunes Ads - Google tweaks to hit Adsense network next week. Google is rolling out upgrades next week to how it contextually targets ads in its Google Adsense program. According to a post on the company’s Inside Adsense blog: Our machines are very good at the matching process, but there are still a few cases where their definition of relevance differs from our human definition of relevance. In these few cases, the system might end up serving ads that don’t seem immediately ... read more ...
Fri 14th August 2009
Written by DomainNameWire in EN and tagged
Yahoo! Change May Hurt Domain Parking Revenue - Change in pricing algorithm may lower parking payouts for domainers. Yahoo! (YHOO) just announced changes to its pay-per-click advertising program that will change the amount advertisers pay for clicks based on click quality. The company says it plans to “expand the adjustments” it already makes to click charges based on the quality of traffic the advertising source delivers. Although this may seem like it has an upside — good domain traffic would be rewarded ... read more ...
Wed 5th August 2009
Written by DomainNameWire in EN and tagged
Cash For Clunkers Isn’t So Bad After All - How I’m profiting from “Cash for Clunkers”. I’m not a fan of the government spending my tax dollars. So I haven’t been too keen about the “cash for clunkers” program, in which the government gives my tax dollars to other people to buy new cars. When the program started to run out of cash I was even more upset. Did the government think that people wouldn’t take them up on an offer of free cash? Did they not see how much money Germany has spent on ... read more ...
Tue 21st July 2009
Written by DomainNameWire in EN and tagged
New Domain Parking Company Worth a Look - RevenueDriver is the newest domain parking company on the block. These days it seems like the number of domain name parking options is declining. So it’s nice to see a new option on the table in RevenueDriver. Based in Italy, RevenueDriver brings multi-lingual support and a European perspective to the parking business. Currently, Sedo and NameDrive are generally considered the strongest European parking companies, but RevenueDriver uses a different ad feed provider. ... read more ...
Fri 17th July 2009
Written by DomainNameWire in EN and tagged
What Microsoft-Yahoo Deal Would Mean to Domainers - If deal goes through, it would be good news for domainers. The on-again, off-again relationship between Yahoo and Microsoft may be on again. When news of a potential merger between the two companies first broke early last year, I wondered what it would mean for domainers. At the time I was conflicted. But then the potential Yahoo and Google hookup scared the crap out of me, which put things in perspective. I think it’s safe to say that a Yahoo-Microsoft hookup ... read more ...
Wed 1st July 2009
Written by DomainNameWire in EN and tagged
Park Your Domains during CVS Pharmacy? - Pharmacy uses variant of famous DomainSponsor slogan. I came across a funny tweet this morning by @superberg: “Oh no! Domain squatters have taken over CVS!” with a link to this picture: Apparently @superberg snapped this photo at a CVS pharmacy, and it reminded him of the slogan domain parking company DomainSponsor made famous. DomainSponsor’s slogan is actually a bit different, substituting “need” instead of “want”: But it’s good for a laugh, anyway. ... read more ...
Mon 22nd June 2009
Written by DomainNameWire in EN and tagged
SmartName Shops Provide Parking Alternative - Easy-to-build online stores provide alternative to standard domain name parking. A couple weeks ago I mentioned SmartName Shops, a unique parking template available to SmartName customers. The system has been available for a while on SmartName, but is now available by request on NameMedia’s other parking platforms including ActiveAudience and Goldkey. SmartName Shops are pay-per-click based templates that include an e-commerce product feed from Shopping.com. They ... read more ...
Fri 12th June 2009
Written by DomainNameWire in EN and tagged
Case Study: Parked Domains Outperform Search Ads - Data from an advertising campaign shows that parked domains can convert better than search ads. It’s been about 9 months since I last wrote about how I was getting better conversions from parked domain ads than Google search. Now that I have a lot more data, it’s time to update the stats. As background, I own a college funds site that offers a free report about mistakes to avoid when setting up a 529 plan. I purchase ads on Google Adwords that direct users to ... read more ...
Wed 10th June 2009
Written by DomainNameWire in EN and tagged
Check NameMedia Parking Stats on iPhone App - Apps let you check stats on all three NameMedia platforms. On Monday Cortnee Gunn, a NameMedia domain parking account manager based in Austin, stopped by my office to show me the company’s latest parking innovations. If it seemed that NameMedia and its parking companies — GoldKey, ActiveAudience, and Smartname — fell off the earth for a while, that’s because the company was dealing with its initial public offering quiet period. With the IPO called off, ... read more ...
Tue 26th May 2009
Written by DomainNameWire in EN and tagged
Google Inserts Image Ads in Link Units Pages - Could move foreshadow image ads on parked pages? Today Google (NASDAQ: GOOG) announced that it will start adding relevant banner ads to the bottom of link ad results pages. Link ads are part of the Google Adsense program. Instead of showing ads that link directly to an advertiser’s site, a link unit includes keywords that link to a page full of Google ads. The banners are shown at the bottom of these ad pages: Google says that it found revenue increases when ... read more ...
Mon 18th May 2009
Written by DomainNameWire in EN and tagged
The Perfect Parked Domain Name - Domain name brings value to advertisers — and money in my pocket. A couple months ago I bought a generic expired domain name related to summer camps. It doesn’t get much traffic. But on May 5th my preliminary traffic report at my parking company showed the domain got 21 clicks from one visitor. I assumed it was a bot, but when the stats were finalized it turns out the visitor was legit and generated $12.11 in revenue for me. I went to look at the domain name ... read more ...
Mon 11th May 2009
Written by DomainNameWire in EN and tagged
WhyPark Earnings adult 10x for Some Domainers - Company sees earnings boost after acquisition. If you used WhyPark in the past and weren’t happy with your ad revenue, or haven’t given it a shot, it may be worth another look. I caught up with WhyPark founder Craig Rowe today to ask him how the transition to new ownership under Parked.com is going. Now that WhyPark gets to use the Parked feed, what has happened to existing customers’ earnings? We’ve seen earnings increase by 10x for many customers and ... read more ...
Fri 8th May 2009
Written by DomainNameWire in EN and tagged
2 Easy Changes for Better Earnings during Sedo Parking - Peter Askew gives two simple tips for increasing domain parking earnings at Sedo. by Peter Askew At first, I was a domain parking newbie. I understood the business model, but always held a firm belief that development was the only way. But, as the crack-like addiction of domaining consumed me, I began to realize the importance of parking, and the extra monetary lift it can contribute to a domain business – both from parked revenue, as well as re-sale. Sedo became ... read more ...