Tag Archives: octane360

Mon 12th July 2010
Written by DomainNameWire in EN and tagged
Local.com Gives Octane360 More Octane - [Editor’s note: Last Friday I interviewed Local.com CEO Heath Clarke and Senior VP of Corporate Development Peter Hutto about their company’s acquisition of Octane360. In doing research, I realized the first article I ever wrote on DNW — March 9, 2005 — was about their company’s purchase of the Local.com domain name for $700,000. That was 3,575 posts ago.] I’ve long thought Octane360’s business model was one of the most innovative monetization strategies ... read more ...
Thu 1st July 2010
Written by DomainNameWire in EN and tagged
Local.com Buys Octane360 for Up to $11 Million - Company powered by geo domains is acquired. I got a “we should catch up” email from Octane360 CEO Adam Rioux last night. Then this morning I see this – he just sold his company for $5 million in cash and stock plus an earnout of $5.9 million. My first thought: that was fast. My second thought: I’m not too surprised. I’ve been singing the praises of Octane360’s business model for a while, and talking about what it can do for owners of localized domain ... read more ...
Tue 13th April 2010
Written by DomainNameWire in EN and tagged
5 Alternatives to Traditional Domain Name Parking - Parking revenue got you down? Here are 5 alternatives to try. Here are five alternatives to traditional pay-per-click domain parking. RootOrange – RootOrange will lease your domain name on a local basis to multiple parties. In theory, this leasing will provide you with a steady income stream that should top what you can achieve by using the domain at an international-only level. Check out DivorceLawyer.com for an example. Shopping Feeds – if you have a product ... read more ...
Wed 10th February 2010
Written by DomainNameWire in EN and tagged
Success Story: Octane360 Takes Domain Monetization Beyond PPC - Company brings multiple revenue streams to domain names. In December I wrote about Octane360, a startup that promises to bring new monetization options to domain names. I’m happy to report that the company is delivering on its promise. The company’s bread-and-butter is monetizing long tail geo domain names, such as CityDermatologist.com or CityPlumbers.com. The company creates a small directory web site on each domain name. But unlike many other domain development ... read more ...
Tue 1st December 2009
Written by DomainNameWire in EN and tagged
Octane360 Monetizes Long Tail Geo Domain Names - Company provides scalable solution to monetize long tail geo domains. Connecting local businesses to customers is a huge business. But it has always presented a challenge to owners of long tail geo domain names, such as (City)DaySpa.com. A couple scalable platforms exist to let you build out these domain names, but monetizing them with anything other than PPC has proven elusive. That’s where Octane360 comes in. The Los Angeles-based company provides a platform ... read more ...