Tag Archives: parking

Fri 1st August 2008
Written by DomainNameWire in EN and tagged
5 Ways to Make More Money with Domain Parking - As domain parking revenue drops, sitting around and complaining won’t do you any good. Ask just about any domain owner and they’ll tell you domain parking revenue is down this year. There are a number of factors contributing to this, including changes by ad providers Google (NASDAQ: GOOG) and Yahoo (NASDAQ: YHOO). There are more changes on the way, too. So what can you do about it? Here are five ways you can reinvigorate your domain name parking earnings. 1. ... read more ...
Thu 24th July 2008
Written by DomainNameWire in EN and tagged
Update: Google Parking Changes and Arbitrage - What effect will Google’s changes in domain parking have on domainers? Over the weekend Julia Mackenzie scooped that Google was planning changes to domain parking. I reached out to Sedo and DomainSponsor to find out when these changes will be implemented and any details. DomainSponsor declined to comment. Sedo CEO Tim Schumacher said: “While we cannot discuss the confidential nature of our relationships with partners, Sedo generally welcomes any change which ... read more ...
Wed 23rd July 2008
Written by DomainNameWire in EN and tagged
Parked Changes Dashboard Graph, Improves Usability - Domain parking company creates simple yet valuable graph on dashboard. It’s always nice when companies listen to suggestions. Earlier this month I made a few usability suggestions to domain name companies. One of these was to change the graph on Parked.com’s dashboard. The graph didn’t make a lot of sense. It doesn’t make sense to have a stacked column graph for RPM, CTR, and RPC. RPC is so small compared to the rest that you can’t see it, and the sum ... read more ...
Sat 19th July 2008
Written by DomainNameWire in EN and tagged
Rumor Watch: Google to Restrict Domain Parking - Here’s an update on Google’s domain parking program. I usually don’t write about rumors, but Julia Mackenzie of IsItMeOrIsEveryoneElseStupid.com has never floated a rumor without it being true. She’s reporting that a reliable source informed her that Google is going to lay the hammer down on domain parking. Essentially, the company will only serve parking ads to domains it believes have a chance of receiving type-in traffic and conversions: This new algo ... read more ...
Wed 16th July 2008
Written by DomainNameWire in EN and tagged
Surprise! Parked Domain Names Convert For Advertisers - Despite what an ill-informed lawyer thinks, parked domains convert well for advertisers. Yesterday, we learned of a lawyer who felt that domain parking can’t convert for advertisers because he didn’t have success spending $136.11 on parked domain advertising. I met an advertising network CEO a few weeks ago who said his blood boils when someone doesn’t get conversions and claims he received “bad” or “fraudulent” traffic. After looking into his advertisers’ ... read more ...
Thu 10th July 2008
Written by DomainNameWire in EN and tagged
EVOLanding Evolves: Drastic Improvements to Auto-Generated Pages - Alternative to domain parking forges ahead with upgrades. EVOLanding, one of a handful of companies to offer “automated site generation” for domain names, has launched a number of new features and upgrades. One of the most important is data center upgrades that allow it to pull data from multiple sources to generate web sites on the fly faster than before. The company has also signed deals with Careerbuilder, Priceline, Homegain, Foreclosure.com, CUnet, Superpages, ... read more ...
Wed 2nd July 2008
Written by DomainNameWire in EN and tagged
Will Cost Per Action Replace Cost Per Click? - The future of cost-per-click is questionable. Cost-per-click advertising, such as Google Adwords, is a staple of the internet advertising industry. It is also the primary form of advertising used to monetize parked domain names. But will CPC give way to CPA (cost per action)? First, a little history. It used to be that many affiliate programs were actually CPC programs. You would sign up as an affiliate and the program would pay you a few cents for each click. ... read more ...
Tue 1st July 2008
Written by DomainNameWire in EN and tagged
Instant eCommerce Sites – Beyond Domain Parking - Leonard Holmes of ParkQuick.com provides a domain monetization update. SmartName is the premium service from Name Media – the parent company of Active Audience and GoldKey. They purchased the SmartName service that was originally developed by Ari Goldberger and Larry Fischer in March of 2007. NameMedia quickly moved the parked domains to their new system that offers over 500 themes (including all of the themes available at Active Audience and GoldKey and more). ... read more ...
Mon 23rd June 2008
Written by DomainNameWire in EN and tagged
Domain Embarking Loses Google Adsense Feed - Automated site generation company informs customers that its Adsense account is canceled. Domain Embarking, one of several companies that creates auto-generated sites for domain names, informed its customers that Google (NASDAQ: GOOG) canceled its Google Adsense account. In an e-mail to customers, Domain Embarking wrote: On May 15th, 2008, DE received notice from Google AdSense that our publisher account had been deactivated. NO specific reason was given in this ... read more ...
Thu 19th June 2008
Written by DomainNameWire in EN and tagged
Click Forensics, Publishers, Ad Networks Facing Traffic Quality Challenge - Meeting in Austin brings together constituents to discuss improving online advertising results — for everyone. The long term survival of domain name monetization — be it domain parking or otherwise — depends on giving advertisers bang for their buck. The past two days I attended a closed-door summit led by traffic quality experts Click Forensics that addressed delivering value to advertisers. The group discussed how everyone can work together to improve all ... read more ...
 
Written by DomainNameWire in EN and tagged
Update: Google Organic Search Results Requirement - Follow up to March announcement by Sedo about new Google requirements for parked pages. Back in March Domain Name Wire reported that Sedo was testing the placement of organic search results on its domain parking pages. This is a requirement from Google (NASDAQ: GOOG). According to Sedo’s web site, this will be rolled out across domains in its network starting this week. The organic search results will only be displayed on Google’s search feed pages, not content ... read more ...
Tue 10th June 2008
Written by DomainNameWire in EN and tagged
Affiliate Programs May Be Future of Parked Domain Names - Cost per action and cost per sale is a good alternative to pay-per-click. With all of this talk about dying pay-per-click revenue and the potential for Yahoo (YHOO) and Google (GOOG) to stop supporting the domain channel, domain owners are looking for alternatives. One alternative is cost-per-action (CPA) programs. With CPA, you direct visitors to other web sites, but instead of getting paid for the click you get paid if someone performs an action at the target ... read more ...
Mon 9th June 2008
Written by DomainNameWire in EN and tagged
Can Marchex Pull it Off? - Local search evangelist pushes forward with Adhere. Is it enough? Marchex (NASDAQ: MCHX), the company that helped make domain portfolio sales popular with its purchase of Yun Ye’s portfolio, is moving forward with its local ad plans by integrating two platforms. The company announced today that it is combining its Industry Brains and Enhance pay-per-click services into a new platform called Adhere. The goal is to bring local online advertising to the masses in ... read more ...
Thu 22nd May 2008
Written by DomainNameWire in EN and tagged
Overheard during TRAFFIC - Here’s a quick summary of what’s gone on at TRAFFIC the past 24 hours. The mood at TRAFFIC is somewhat subdued right now, but that may be the massive hangover from last night’s TrafficZ party. A lot of beer was consumed and things didn’t settle down until four in the morning. This morning several domain investors and service providers discussed the fallout of pay-per-click and parked page revenue and what can be done to diversify. The session started off ... read more ...
Tue 20th May 2008
Written by DomainNameWire in EN and tagged
Domain Parking’s Future: No More Long Tail - Look for Google and Yahoo to cut out low traffic domains. I’m at the Admirals Club in Dallas, en route to Orlando for TRAFFIC. On the short flight from Austin I read the latest Forbes, which includes a short article about domain names. Titled “Bo Knows Rico”, the article discusses a lawsuit against Google that has, among other plaintiffs, Bo Jackson (same case as Vulcan Golf). The plaintiffs contend that Google is aiding cybersquatters and benefiting from ... read more ...
Sat 17th May 2008
Written by DomainNameWire in EN and tagged
Domain Development is harder than Domain Parking - Leonard Holmes of ParkQuick details the trials and tribulations of domain development. by Leonard Holmes Are you getting tired of parking domains? Are you serious about developing? For the past 12 months I have been paying $800 a month to an educational organization to learn web development, Internet marketing, and SEO. This is a lot of money, and I ask myself every few months whether it is really worth it. So far I have decided that it is. Stompernet has been ... read more ...
Thu 8th May 2008
Written by DomainNameWire in EN and tagged
Media Confusion Over a Parked Domain Name - Frank Schilling benefits from television screw up (again). Peter Askew over at Domainer’s Gazette made an astute discovery earlier this week: ABC News featured one of Frank Schilling’s parked domain names in a news segment, thinking it was an actual web site. The news segment is about parents getting alerts about what their kids are doing (e.g. in school), and discusses the web site “Parent Connect”. The film crew recorded the site ParentConnect.com. There’s ... read more ...
Mon 5th May 2008
Written by DomainNameWire in EN and tagged
Microhoo: Now What for Domainers? - Acquisition talks collapse…what it means for domainers. I’ve been torn about Microsoft’s proposed takeover of Yahoo! It could have been good for domainers but it also had a downside. Now that Microsoft (MSFT) has told Yahoo (YHOO) to “go search itself”, where does that leave the domain industry? My main concern is that Yahoo will get more in bed with Google (GOOG) for its advertising. Yahoo has already tried outsourcing some of its advertising inventory ... read more ...
Wed 30th April 2008
Written by DomainNameWire in EN and tagged
5 Ways to Boost Domain Parking Revenue during Parked.com - 5 simple ways to make more money at Parked. When it comes to ease-of-use, Parked.com is a clear winner in domain name parking. Even its domain editing tools are simple and quick to use. If you haven’t yet edited your domains there, here are five simple ways to tweak your way to more profits. 1. Remove unrelated keywords – having several keywords unrelated to your site’s topic can kill click-through rates. So when the algorithms get it wrong, it’s time to ... read more ...
Mon 28th April 2008
Written by DomainNameWire in EN and tagged
WhyPark Lands $230k Angel Investment - Domain name parking alternative gets funding, announces new ad network. Auto-generated web site company WhyPark, which provides an alternative to standard domain parking, has received an infusion of angel funding from one of its customers. Domain Name Wire has learned that the investment totals $230,000 and will be used to further enhance WhyPark’s service. [For those not familiar with angel funding, it typically represents investments by high net worth individuals ... read more ...
Tue 22nd April 2008
Written by DomainNameWire in EN and tagged
Survey: Domainers Still Bullish on Domain Name Parking - Three-quarters of domain industry believes parking revenue will be same or higher compared to 2007. Despite all of the bad news about domain parking lately, the domain industry as a whole is still very bullish on domain parking. 75% of respondents in Domain Name Wire’s Third Annual domain name survey think earnings will be at least as good in 2008 as 2007. 45% think RPM rates (revenue per thousand views) will increase in 2008. Unfortunately, history shows that ... read more ...
Sat 8th March 2008
Written by DomainNameWire in EN and tagged
Domain Parking Company ParkingDots Closes the Doors - Leonard Holmes of ParkQuick reports on a domain company shutting down. A major domain parking company just announced that it is closing its doors. ParkingDots will be no more effective March 9th. In the last issue of Name Monetizer I reported that ParkingDots had lost its Yahoo feed. They were unable to obtain another “tier 1″ feed, and today announced that they are shutting their doors for good. If you have domains parked there, you should move then right ... read more ...