Tag Archives: click fraud

Mon 9th December 2013
Written by DomainNameWire in EN and tagged
How we destitute another click rascal (and auction fraud) scheme - A silly mistake tipped me off to a click fraud and pump-and-dump scheme. Every once in a while, someone running a click fraud scam slips up. And sometimes they slip up in a big way: by accidentally tipping me off about it. For example, In August this year I uncovered one such scam after digging around following a suspicious phone call from someone pretending to be with ICANN. The people behind the scam had been boasting about how they’re making so much money with ... read more ...
Wed 14th October 2009
Written by DomainNameWire in EN and tagged
Click Fraud? Don’t Forget about Impression Fraud - Impression fraud is alive and well. While most media outlets have shouted the alarm bells about click fraud over recent years, we shouldn’t forget that the old stalwart of online advertising fraud still exists: impression fraud. The Wall Street Journal recently reported about recent examples where web sites would show “invisible ads”, inflating the number of banner ad impressions for companies such as Kraft Foods, Greyhound Lines and Capital One Financial. In ... read more ...
Fri 15th August 2008
Written by DomainNameWire in EN and tagged
Old Media’s Dirty Secret: Impression Fraud - Click fraud is an issue because it’s measurable. What about fraud with dead tree media? There’s a lot of focus on click fraud. Click fraud is admittedly a problem with online ads, especially on content networks where individuals can profit. But companies that avoid advertising online because of click fraud are fooling themselves. If they advertise in old media a.k.a dead tree media, they’re getting taken to the cleaners every day. Consider advertising in ... read more ...
 
Written by DomainNameWire in EN and tagged
Update: Domain Parking Still Converting - Here’s more proof that domain parking converts for advertisers. About a month ago I wrote about how the domain channel at Google was converting well for me, even though a number of advertisers would tell you otherwise. Now that I have a month more of data for my ad campaign at Google, the parking channel is still performing very well. In fact, it’s performing just as well as my ads that show up on Google and the Google search network. Content is also performing ... read more ...
Fri 30th May 2008
Written by DomainNameWire in EN and tagged
Domain Names: What’s Hot, What’s Not Now - What’s hot in the domain industry, and what’s not? It’s been a few months since I wrote the What’s hot, What’s not article for domain names. A lot has changed since then, so I’ve updated the list. What’s Hot Geo Domains – geo domains have been a cash cow for a long time, but everyone and their mom is talking about them now. The attention will increase before July’s GeoDomain Expo. Conference Fatigue – with so many conferences on the schedule, ... read more ...
Thu 13th March 2008
Written by DomainNameWire in EN and tagged
Stomping Out Click Fraud Critical to Industry Survival - Here is the problem: The industry is completely confused between invalid clicks and click fraud. Those are two seperate and very different things. Invalid clicks are clicks generated by robots, email harvestors, and systems that are not designed to specifically game the PPC advertising space. Click fraud on the other hand, is usually done by a group of scammers behind anonymous proxies, and ads are clicked in order to make money for themselves. Hence why it mainly affects domain parking ... read more ...