Highlighterz: Helping to Kill Off Domain Parking One Click during a Time -
Site encourages violation of pay-per-click rules.
Ever wonder why advertisers want to opt out of domain name advertising? Fraud. Here’s just another example that went live yesterday: highlighterz.com.
Highlighterz purports to help you generate paid parking income without violating parking service terms of service:
HighLighterz, find what you need. We provide your PPC web page to all internet users, without violating the PPC rule of no web sites linking parked ... read more ...
Tag Archives: services
Tue 25th March 2008
Fri 21st March 2008
Arbitrage with a “Domain Name” Domain -
Domain parking arbitrage works. But with a domain related domain?
Domain name parking arbitrage brings a select few players massive income. Until recently, individuals got in on the game at Parked.com (until Yahoo (NASDAQ: YHOO) pulled the plug).
For the uninitiated, here’s how domain parking arbitrage works:
1. Buy a click on Google or other search engine
2. Send click to domain parking page
3. Earn (hopefully more) when visitor clicks on parking ads
Every major ... read more ...
Thu 20th March 2008
Demand Media Lands in Austin -
Media company holds party for its three Austin ventures.
Social media and domain name company Demand Media, which owns domain registrar eNom, held a party in Austin last night for its three local ventures: Pluck, which it recently bought for $70 million, Livestrong.com, a partnership with the Lance Armstrong Foundation, and ExpertVillage.
The event was held at downtown nightspot Six, which is co-owned by Lance Armstrong. (Armstrong and Demand Media CEO Richard Rosenblatt ... read more ...
Tue 18th March 2008
How to Develop Your Domain Names — Fast -
Want to develop your domains? Here’s a solution that even non-techies will appreciate.
[Editor’s note: this is an updated version of an article originally posted March 6, 2006] Domain parking got you down? Worried about the Snowe Bill and what it may do to your undeveloped domains? Killed by the death of parking arbitrage?
It seems most people in the domain industry are finally getting on the development bandwagon. This article discusses a simple way for ... read more ...
Fri 14th March 2008
Domain Names: What’s Hot, What’s Not -
A look at current trends in domain names.
What are the hottest trends in domain names right now? Where are things headed south? Here’s a quick look.
—–What’s HOT—–
Four character domains – I’m not sure why everyone is jumping on this bandwagon. But it’s never pretty when most of the sales are between domainers. Do yourself a favor: unless the four character domain you’re buying is an acronym for several organizations or is a word, leave it ... read more ...
Thu 13th March 2008
Stomping Out Click Fraud Critical to Industry Survival -
Here is the problem:
The industry is completely confused between invalid clicks and click fraud. Those are two seperate and very different things. Invalid clicks are clicks generated by robots, email harvestors, and systems that are not designed to specifically game the PPC advertising space. Click fraud on the other hand, is usually done by a group of scammers behind anonymous proxies, and ads are clicked in order to make money for themselves. Hence why it mainly affects domain parking ... read more ...
Google Lets Advertisers Opt Out of Domain Parking Sites -
Advertisers can exclude ads from showing up on parked domains; lower revenue ahead?
Google Adwords has added a new feature that allows advertisers to exclude ads from showing up on domain parking sites. This will affect parked domains on any of Google’s ad feeds, regardless of whether it is the “search” feed or “content” feed. Examples of domain parking companies using Google include DomainSponsor and Sedo.
To opt out of domain parking pages, advertisers ... read more ...
Wed 12th March 2008
TRAFFIC Offers Free Hotel to First Time Attendees -
Conference offers free hotel to prove value of event.
T.R.A.F.F.I.C. promoters Rick Schwartz and Howard Neu are offering a deal to anyone who has never been to their show before: they’ll pick up your hotel. In an email sent this week, Schwartz wrote
If you have never been to a TRAFFIC show because of the expense, Howard and I will pay your hotel room in Orlando to prove what a value TRAFFIC is. We are so sure you will find it to be a turning point in your careers ... read more ...
Tue 11th March 2008
5 Ways To Use DomainTools -
If you aren’t using DomainTools, here are 5 ways to get started.
DomainTools, a product of Name Intelligence, is perhaps the most powerful repository of data for domainers. Here are five ways I use the site:
1. Verify ownership of big ticket domains. When I’m buying an expensive domain I like to verify that the person I’m buying it from actually owns it. DomainTools’ historical whois tool lets you see the whois record for a domain name. This feature prevented ... read more ...
Ron Jackson Resigns from Bido.com -
DNJournal editor cites conflicts of interest in decision.
Ron Jackson of DNJournal has always been known as “Mr. Nice Guy” and a class act in the domain industry. He recently joined up with industry veterans including Sahar Sarid to start Bido.com, a domainer platform for managing domains, selling domains, and several other future services.
Previous to this venture, Jackson had never ventured into the actual business side of domains (other than owning a portfolio ... read more ...
Sat 8th March 2008
Domain Parking Company ParkingDots Closes the Doors -
Leonard Holmes of ParkQuick reports on a domain company shutting down.
A major domain parking company just announced that it is closing its doors. ParkingDots will be no more effective March 9th.
In the last issue of Name Monetizer I reported that ParkingDots had lost its Yahoo feed. They were unable to obtain another “tier 1″ feed, and today announced that they are shutting their doors for good. If you have domains parked there, you should move then right ... read more ...
Thu 6th March 2008
More Domain Name Parking Changes Coming -
Ad providers continue to change rules.
If you thought the death of Yahoo arbitrage and the Ask.com feed was the end of the upheaval in domain parking, think again.
It appears ad providers are now changing rules for landing page formats and content. Sedo has been testing adding non-paid, organic search results on parked pages as apparently mandated by Google. So far it looks like this only applies when someone clicks on a “related search” link on parked pages, ... read more ...
Wed 5th March 2008
Ask.com Advertising Feed In Limbo -
Even “reduced” Ask.com feed may disappear.
A number of domain parking companies were delivered a blow as of the first of this month when Ask.com discontinued syndicating its Google advertising feed. These parking companies were left with two options: take Ask.com’s own advertising feed (which has low click prices) or switch to another ad provider.
Not coincidentally, Skenzo jumped to Yahoo (NASDAQ: YHOO) this month.
But a number of parking companies still use ... read more ...
Tue 4th March 2008
Demand Media Plucks Pluck -
Company buys social networking and blog syndication provider.
Domain name company Demand Media, which owns registrar eNom, has purchased Pluck for an undisclosed price. A source to Reuters put the price tag at $50 million to $60 million.
Pluck, based in Austin, Texas, was founded as basically an RSS reader and has evolved since then. It now bills itself as a social media company that delivers “1 billion social media interactions” every month. The company offers ... read more ...
Fri 29th February 2008
Leap Day News: DomainSponsor, Ask.com, Skenzo -
War for parked domains escalates.
Happy Leap Day! Here’s some domain name news you can use…
Adam Strong wonders “If I register domains today does that mean I don’t have a renewal date for next year ? Do I get 4 years for the price of 1.†Good question, Adam…
…Domain parking service DomainSponsor announced a promotion for March. New clients will automatically receive a 20% bonus on their March payouts for all domains transferred to DomainSponsor. ... read more ...
Wed 27th February 2008
Yahoo Creates Its Own Black Box for Advertising -
Yahoo! creates floating-minimum-bids system similar to Google Adwords.
Yahoo! (YHOO) has informed its advertisers that it is changing the minimum bid price for search ads on its site. The minimum bid was ten cents; now it will be a floating minimum. This is similar to Google’s (GOOG) system that affixes a minimum bid to your keywords depending on the quality of the ad text, keyword selection, and your landing page.
If there’s one thing advertisers don’t like, ... read more ...
Tue 19th February 2008
Bido.com Unleashed…sort of. -
What is Bido.com? We now have part of the answer.
Bido, a new domain company founded by DNJournal editor Ron Jackson, Recall Media founder Sahar Sarid, and a couple other Recall Media employees had its official launch party in Las Vegas last night. After a couple months of suspense, we now know what the guys are up to. Well, sort of.
It appears that Bido will be a platform of services for domainers. According to a post at DNJournal, the company will roll out daily ... read more ...
Fri 15th February 2008
Marchex Reduces Dependency on Yahoo -
Company continues to build its own ad network, reducing dependency on Yahoo.
Direct navigation and domain name companies typically get pay-per-click ads from Yahoo (YHOO) and Google (GOOG). As I pointed out earlier this week, this duopoly is dangerous for domain owners.
Domain company Marchex (MCHX) realizes that, and is increasingly focused on building its own ad network. In Q3 the company received 28% of its direct navigation revenue from Yahoo. Q4 numbers aren’t ... read more ...
Thu 14th February 2008
No Credit Crisis for Domain Names -
Domain financing is still strong despite credit crisis.
With all the attention on the credit crisis and subprime mortgages these days, I was curious if domain financing companies might be tightening standards and raising interest rates. I reached out to the authority on domain financing — Domain Capital president Robert Alfano — to find out if the domain financing business is changing.
Domain Name Wire: Is it more difficult for borrowers to obtain financing from ... read more ...
Wed 13th February 2008
Yahoo’s Arbitrage Bomb: One Day Later -
Reaction to Yahoo’s decision mixed, but one thing is clear: a lot of people will be affected.
One day after Yahoo (YHOO) dropped a bombshell that it would no longer accept arbitrage traffic to its advertising feed, the reaction has been swift and loud. I’ve been monitoring domain forums and this is what people have to say:
“well…back to working for a living…”
“I’ll need to get back to SAP consulting. I’ve kinda forgotten some of my transaction codes…”
“Quit ... read more ...
Tue 12th February 2008
Yahoo Kills Domain Arbitrage: Fallout for Google, Others -
Yahoo will stop allowing arbitrage as of this Friday, will affect other major companies as well.
In a major move sure to have ramifications across the online advertising industry, Yahoo (YHOO) has told its advertising partners that it will no longer accept “arbitraged” traffic as of this Friday. Here’s a look at what this means for domainers and even the revenue of big online advertising companies.
Arbitrage Explained
Click arbitrage involves buying an ad click ... read more ...
Survey Focus: Most Influential Person in Domains -
Here’s a focus on a new question on the 3rd Annual Domain Name Wire survey.
Over 300 people have already completed the 3rd annual Domain Name Wire survey. If you haven’t done so yet, please take 3 minutes to complete the survey. You will be eligible to win a $100 credit at the domain registrar of your choice.
There are a few new questions on the domain survey this year, and I wanted to bring your attention to them. This post will cover the question “Which ... read more ...
Fri 8th February 2008
DomainersToolbar Makes Accessing Domain Sites Easy -
Simple toolbar makes accessing forums, sales, and news easier.
If you’re like me, you spend much of your day surfing to the various domain news sites, marketplaces such as Sedo and Afternic, and forums looking for good domain deals and heated discussions. It’s tedious.
Now there’s a simple toolbar that makes accessing updates from these sites easier. Called DomainersToolbar, it provides an intuitive interface directly in your Internet Explorer or Firefox browser. ... read more ...
Thu 7th February 2008
The Question of Domain Parking Arbitrage -
Leonard Holmes of ParkQuick.com discusses domain parking arbitrage.
Arbitrage involves making money because of a price differential between two markets. These days some people seem to be making a lot of money buying ads and sending the traffic to higher-paying ads on their domains. Not everyone is happy with this. Google, in fact, canceled some AdSense accounts because of this practice several months ago (the same time that they canceled accounts for “made-for-AdSense” ... read more ...
Wed 6th February 2008
Domain Name Wire Survey Update -
Leader update, prize reminder for 3rd annual survey.
The first two years of the Domain Name Wire survey were closed, meaning that no one could see the results until the survey was closed. I’ve decided to change that this year by providing an update of leaders thus far for a few of the questions. My hope is that this will get more people to take the survey and vote for their favorite service providers.
If you haven’t taken the survey yet, just click here. ... read more ...