Tag Archives: goog

Thu 23rd September 2010
Written by DomainNameWire in EN and tagged
Google Searches for Typo Traffic to .Com Alternatives - Google buys typos of ccTLDs and top level domain names other than .com Over the past few days Google has ramped up its efforts to get country code and top level domain name typos in the .com version. For example, it has registered dozens of domains in the format: google-(cctld).com including google-in.com (India), google-lu.com (Luxembourg), and google-ws.com (Western Somoa). The company has also registered or acquired a number of google-TLD.com names including google-net.com, ... read more ...
Wed 26th August 2009
Written by DomainNameWire in EN and tagged
Adsense as a Platform and What it Means for Publishers - Google Adsense shows off its platform. Google Adsense is not an ad network. It’s an advertising platform, and Google (NASDAQ: GOOG) is taking steps to open it up. Adsense is taking its next step to opening up the platform by allowing other display advertising companies to place ads on Adsense Publishers’ sites. For example, Google may be able to offer you a $1 CPM on display ads on your site, while another ad network can offer $2. The other ad network’s ... read more ...
Tue 7th April 2009
Written by DomainNameWire in EN and tagged
ShoeMoney Sues Google Employee, Alleging Insider Advantages - Popular internet marketer alleges Google employee stole his keywords. Making money from Google (NASDAQ: GOOG) advertising traffic is a million dollar business to some people. Consider “ShoeMoney”, famous for his $130,000 Google Adsense check. Like many other internet marketers, ShoeMoney has invested lots of money into perfecting his online advertising strategy, including the keywords he bids on. But in a lawsuit reported on TechCrunch, ShoeMoney alleges a ... read more ...
Thu 15th January 2009
Written by DomainNameWire in EN and tagged
The Google Squeeze: How Google’s Black Box Affects Partners’ Revenue - Google’s black box of ad pricing makes it impossible to understand if partners are getting a fair share. When Google (NASDAQ: GOOG) offered a “direct to consumer” domain parking option last month, many cheered. “Finally, we can cut out the middleman!” they exclaimed. But others worried about potential downsides. Specifically, domain owners realized that they have little bargaining power with Google compared to parking companies that aggregate significant ... read more ...
Mon 15th December 2008
Written by DomainNameWire in EN and tagged
Google Partners Question Company’s Domain Parking Decision - Google’s Adsense for Domains partners question Google’s moves. In business lingo it’s called a channel conflict. Imagine times were still good in auto sales and you wanted to start a Cadillac dealership. You paid Cadillac a hefty franchise fee, spent several million dollars building a showroom, and then bought a couple hundred cars as inventory. Then one day Cadillac contacted you and said, “Thanks for all of your help. We’ve decided we’ll begin selling ... read more ...
Fri 12th December 2008
Written by DomainNameWire in EN and tagged
How “Google Direct” May Hurt You in a Long Run - Google Adsense for Domains’ mass-market approach will strain domain name industry. Almost all of us were surprised today when Google (NASDAQ: GOOG) said it was opening up its Adsense for Domains program. It used to offer domain advertising relationships only to people with massive traffic, then it shut down the application process completely, and now it’s offering it up to anyone with a domain. From talking to a couple sources, it sounds like Google partners ... read more ...
 
Written by DomainNameWire in EN and tagged
Microsoft Could Use Domain Channel to Get Leg Up in Search - Is Microsoft looking to buy into the domain market? It could be a winning strategy. You may have read a few rumors lately that Microsoft (NASDAQ: MSFT) may be getting into the domain name business. The last time I talked to a Microsoft representative on the record, he said the company was very interested in the domain channel but had no immediately plans to provide an ad feed to parked domains. Would Microsoft be so bold as to buy up hundreds of thousands of generic ... read more ...
Thu 11th December 2008
Written by DomainNameWire in EN and tagged
Google Offers Domain Parking Direct to Publishers [UPDATED] - Google lets customers bypass DomainSponsor, Sedo, and other domain parking companies. [See update at bottom with latest information.] In a surprising move, Google (NASDAQ: GOOG) is now offering Adsense publishers the opportunity to park their domains directly with Google, rather than using a second-tier provider such as DomainSponsor or Sedo. Domain Name News caught on to this official Google post earlier today. I’m personally shocked at this move, given the retreat ... read more ...
Thu 4th December 2008
Written by DomainNameWire in EN and tagged
VeriSign: Google Slowing Domain Name Registration Growth - Latest VeriSign report blames Google Adsense weakness for slowing domain registration growth rates. New domain name registrations are slowing, and VeriSign (NASDAQ: VRSN) says Google (NASDAQ: GOOG) may be to blame. About 11.5 million new domain names were registered in the third quarter of this year, VeriSign reported in this month’s Domain Name Industry Brief (pdf). That’s a 2% decline from the previous quarter as well as over Q3 of 2007. When you look only ... read more ...
Wed 3rd December 2008
Written by DomainNameWire in EN and tagged
Get Ready for a Google Squeeze - Google is facing up to difficult times. Get ready for lower revenue shares. A few years ago I read an article with a quote from a Google (NASDAQ: GOOG) human resources executive. He was commenting on the company’s lavish perks and how they were unique to Google. When the reporter pointed out that many companies have offered similar perks, the executive responded something like, “Yes, but the difference is we won’t cut our perks when times are tough.” I ... read more ...
Fri 31st October 2008
Written by DomainNameWire in EN and tagged
Google Wins Yahoo Advertising Battle - Regardless of outcome, Google has won. You may have read yesterday evening that the Yahoo (NASDAQ: YHOO) and Google (NASDAQ: GOOG) advertising deal may not go through, thanks to the U.S. government getting involved. Bad new for the companies? Not for Google, which played this perfectly. You see, if Google got the deal then it would have an ad deal with Yahoo that would help fill its coffers while rendering Yahoo’s advertising platform less valuable. Yahoo advertisers ... read more ...
Fri 24th October 2008
Written by DomainNameWire in EN and tagged
Life Without Yahoo - A Google-only world won’t be pretty. The writing is on the wall. Yahoo (NASDAQ: YHOO) has been floundering for years, and its market share keeps slipping to Google (NASDAQ: GOOG). The two companies’ advertising agreement, whereby Yahoo will show ads on behalf of Google, will slowly erode Yahoo’s advertiser base. If the deal is approved by regulators, Yahoo will eventually cease to be a relevant factor in the pay-per-click marketing world. That doesn’t leave ... read more ...
Wed 22nd October 2008
Written by DomainNameWire in EN and tagged
Google Enables Better Traffic Arbitrage - New Adsense integration seems to be a lift for Adsense arbitrage. Huh. That was my reaction upon learning today that Google (NASDAQ: GOOG) will be integrating Google Adsense data into Google Analytics: In addition to the wealth of metrics already available in Analytics such as unique visitors and visitor language, you’ll now have access to granular reports that break down AdSense performance both by page and by referring site. Armed with this new data about user ... read more ...
Tue 2nd September 2008
Written by DomainNameWire in EN and tagged
Google Chrome Domain Names - Google remained tight-lipped about its new browser. So who registered GoogleChrome.com a month ago? By now you’ve probably read that Google is releasing a web browser called Google Chrome. Perhaps you’re feeling the same way I am: great, one more browser to optimize for. Google (NASDAQ: GOOG) did a good job keeping the lid on its browser announcement. There have been rumors of a Google browser for many years, in part because the domain name GBrowser.com was ... read more ...
Fri 15th August 2008
Written by DomainNameWire in EN and tagged
Update: Domain Parking Still Converting - Here’s more proof that domain parking converts for advertisers. About a month ago I wrote about how the domain channel at Google was converting well for me, even though a number of advertisers would tell you otherwise. Now that I have a month more of data for my ad campaign at Google, the parking channel is still performing very well. In fact, it’s performing just as well as my ads that show up on Google and the Google search network. Content is also performing ... read more ...
Thu 15th May 2008
Written by DomainNameWire in EN and tagged
Arbitrage is Alive and Well on Google’s Content Network - Google’s content advertising network is full of pay-per-click arbitrage ads. I recently bought a web site about 529 college savings plans (more on that later) and added Google Adsense (NASDAQ: GOOG) ads to it. For the first couple days, almost all of the ads Google showed were for pay-per-click arbitrage sites. Most of these ads had generic descriptions such as: Looking for information on 529 plans? Learn more about 529 plans. Expert Advice. www.some-long-keyword-infused-url.com Now ... read more ...
Mon 5th May 2008
Written by DomainNameWire in EN and tagged
Microhoo: Now What for Domainers? - Acquisition talks collapse…what it means for domainers. I’ve been torn about Microsoft’s proposed takeover of Yahoo! It could have been good for domainers but it also had a downside. Now that Microsoft (MSFT) has told Yahoo (YHOO) to “go search itself”, where does that leave the domain industry? My main concern is that Yahoo will get more in bed with Google (GOOG) for its advertising. Yahoo has already tried outsourcing some of its advertising inventory ... read more ...
Tue 1st April 2008
Written by DomainNameWire in EN and tagged
Top Domain Name News Stories – Mar 2008 - March was another big month for domain name industry news. Here’s a recap of the top stories. March was a record traffic month at Domain Name Wire. The stats counter shows a total of 132,000 visits and 450,000 page views include RSS reads. Here’s a recap of what drew the most attention in March, ranked by page views: 1. Google Lets Advertisers Opt-Out of Domain Parking – we knew it was coming, but the shoe dropped in March. Google (GOOG) advertisers can ... read more ...
Wed 30th January 2008
Written by DomainNameWire in EN and tagged
Google Duped Us - Google is smart, and it proved it with its “we are not evil” approach to domain kiting. I knew those engineers at Google (NASDAQ: GOOG) were smart. But they also have smart PR skills. Last week, Google decided to let the world know it was going to stop monetizing kited domains — those domains that are continually dropped and re-registered during the 5 day registration grace period. It found a mule to report this to the world and show how Google was a great ... read more ...