Peanut Butter Recall Gives Second Life to Domain - PeanutButterRecall.com sees surge in traffic from latest peanut butter recall. In September I excerpted part of an article by Tim Morse of Penguin Search Engine Services about ConAgra and its registration of PeanutButterRecall.com. ConAgra registered the domain name during the last peanut butter recall but never used it. When a new recall of peanut butter was announced recently, I immediately thought of this article. As it turns out, I started getting search engine ... read more ...