PeanutButterRecall.com sees surge in traffic from latest peanut butter recall.
In September I excerpted part of an article by Tim Morse of Penguin Search Engine Services about ConAgra and its registration of PeanutButterRecall.com. ConAgra registered the domain name during the last peanut butter recall but never used it.
When a new recall of peanut butter was announced recently, I immediately thought of this article. As it turns out, I started getting search engine referrals for the term “peanutbutterrecall.com”. I’m getting about 5-10 visitors a day from the search term.
If you think about what’s going on to deliver those visitors to Domain Name Wire, it’s clear that the domain PeanutButterRecall.com is getting a lot of type-in traffic. But it’s still unused. (I’m not sure if any of ConAgra’s products are involved in the current recall.)
Domain Name Wire is currently second on Google for “peanutbutterrecall.com”. Let’s assume that 10% of people that land on a search results page for the term click the link. So about 50-100 people a day are landing on the results page of Google (or a competing search engine). Then consider what percentage of people search for peanutbutterrecall.com versus typing it into their address bar. Normally I’d say 10%, although browsers may be sending people to a search results page because the domain doesn’t resolve. Any way you shake it, my best guess is 500-1,000 people are typing in the domain PeanutButterRecall.com every day.
It’s a shame that this domain can’t be put to better use.
domain guy says
andrew needs to is if con agras peanut butter is involved then, andrew needs to contact con agra and inform them to upgrade the site even a generic site concerning the peanut butter recall.mike over at whanna develop could probably whip out this website easily. after the revised website is up and operating then andrew needs to contact rick schwartz and rick schwartz needs to contact madison avenue and explan the results. you have to have an operating efficient model to show and tell the corporate world.then there needs to be a national press release campaign contacting steve forbes should accomplish this.and what exactly does all this accomplish?it moves the domain industry from theory to reality so all new players on the field can benefit. it also shows newbies there are opportunities out there.it places the domain industry in an corpoate asset class…and allows “domains their proper place” as the domain visionary correctly stated.it gives the domain king a working prototype to show and tell corperate america.
this domain would have sold between 25K through 50K in the aftermarket.but compared to south beach diet which spent 750k a month on google this is mere pennies….thereby validating the fact the domain peanutbutterrecall.com was sold to cheap.