Tag Archives: defensive domain registration

Tue 11th November 2014
Written by DomainNameWire in EN and tagged
Moncler goes on (domain) invulnerability after geese allegations - Company registers boycott domain names after negative news report. Luxury Italian coat maker Moncler saw its shares drubbed after an Italian news report suggested that makers of down jackets were plucking geese inhumanely. The company has responded in the press to the allegations, while also quietly scooping up domain names its haters might want to register. Yesterday, Moncler registered: boycottmoncler.com /.net, plus boycot with one ‘t’ boycott-moncler.com /.net ihatemoncler.com While ... read more ...
Mon 29th September 2008
Written by DomainNameWire in EN and tagged
Lessons from ConAgra and Defensive Domain Registrations - How ConAgra played it smart by registering PeanutButterRecall.com, and lessons for other companies. [Editor’s note: Tim Morse, President and CEO of Penguin Search Engine Services, recently investigated defensive domain registrations. He became interested in the topic after discovering that food company ConAgra (NYSE: CAG) registered the domain PeanutButterRecall.com in the wake of the 2007 peanut butter recall but never used the domain. On Morse’s blog you can ... read more ...