Tag Archives: click forensics

Thu 19th June 2008
Written by DomainNameWire in EN and tagged
Click Forensics, Publishers, Ad Networks Facing Traffic Quality Challenge - Meeting in Austin brings together constituents to discuss improving online advertising results — for everyone. The long term survival of domain name monetization — be it domain parking or otherwise — depends on giving advertisers bang for their buck. The past two days I attended a closed-door summit led by traffic quality experts Click Forensics that addressed delivering value to advertisers. The group discussed how everyone can work together to improve all ... read more ...
Fri 30th May 2008
Written by DomainNameWire in EN and tagged
Domain Names: What’s Hot, What’s Not Now - What’s hot in the domain industry, and what’s not? It’s been a few months since I wrote the What’s hot, What’s not article for domain names. A lot has changed since then, so I’ve updated the list. What’s Hot Geo Domains – geo domains have been a cash cow for a long time, but everyone and their mom is talking about them now. The attention will increase before July’s GeoDomain Expo. Conference Fatigue – with so many conferences on the schedule, ... read more ...
Mon 26th May 2008
Written by DomainNameWire in EN and tagged
Final Thoughts on TRAFFIC East - A look back at the latest TRAFFIC domain name show. I’ve read a few blog posts this weekend from people giving their opinion on the TRAFFIC show that just concluded in Orlando. Of course, half of these bloggers weren’t even there, so I don’t know how they can pass judgment on the show. I’m going to give you my thoughts, up to the time I left Friday afternoon during the auction. (After that point my experience went downhill, since a bellman at the Grand Floridian ... read more ...
Thu 13th March 2008
Written by DomainNameWire in EN and tagged
Stomping Out Click Fraud Critical to Industry Survival - Here is the problem: The industry is completely confused between invalid clicks and click fraud. Those are two seperate and very different things. Invalid clicks are clicks generated by robots, email harvestors, and systems that are not designed to specifically game the PPC advertising space. Click fraud on the other hand, is usually done by a group of scammers behind anonymous proxies, and ads are clicked in order to make money for themselves. Hence why it mainly affects domain parking ... read more ...