Tag Archives: toys ‘r’ us

Mon 16th March 2009
Written by DomainNameWire in EN and tagged
Toys.com Loses Google Ranking - Toys ‘R’ Us loses search traffic from Toys.com domain name. As I predicted a couple weeks ago, Toys.com has been de-indexed by Google because the domain is forwarded to ToysRUs.com. Now the value of Toys ‘R’ Us’ $5.1M purchase of Toys.com has been relegated to type-in traffic and potentially some of the inbound links to Toys.com. The type-in traffic is valuable, but now the company doesn’t hold a lock on the #1, #2, and #4 positions in Google for the ... read more ...
Sat 7th March 2009
Written by DomainNameWire in EN and tagged
Will Toys ‘R’ Us Flub $5.1M Toys.com Purchase? - Domain is merely forwarding to ToysRUs.com. Toys ‘R’ Us’ $5.1M purchase of Toys.com has been approved by the court. The domain has not been transferred according to whois, but the domain name is now forwarding to ToysRUs.com. Big mistake. Toys.com is extremely valuable for both its direct navigation traffic (people typing the domain name into their browser) as well as search rankings. For example, Toys.com is currently #4 in Google for the search term “toys”. ToysRUs.com ... read more ...
Wed 4th March 2009
Written by DomainNameWire in EN and tagged
Court Approves Toys.com Sale - Bankruptcy court approves landmark domain name sale. Judge Brendan Shannon of the United States Bankruptcy Court District of Delaware has approved Toys ‘R’ Us purchase of the toys.com domain name for $5.1M. The domain name was auctioned last Friday as a continuation of an auction held the first week of February. In the original auction Faculty Lounge Partners bought the domain for $1.25M. As part of the sale to Toys ‘R’ Us (bidding as Eagle, LLC), Faculty ... read more ...
Fri 27th February 2009
Written by DomainNameWire in EN and tagged
Toys ‘R’ Us Buys Toys.com Domain Name for $5.1M - Reauction of Toys.com goes for $5.1M. It’s not over yet (subject to court approval), but it looks like Toys ‘R’ Us will be purchasing the Toys.com domain name for $5.1M. The company outbid National A-1 Advertising in an auction that was live blogged on DirectNavigation.com. (DirectNavigation.com is written by Larry Fischer, who attended the teleconference auction in his role with Faculty Lounge Partners.) The domain originally sold for $1.25M in an auction ... read more ...
Thu 26th February 2009
Written by DomainNameWire in EN and tagged
Toys ‘R’ Us, Frank Schilling Among Bidders to Pay $1.35M or More for Toys.com - 6 companies to bid in Friday’s Toys.com auction. In a review of qualified bid documents, Domain Name Wire has discovered some familiar faces in Friday’s auction of Toys.com: Frank Schilling, National A-1 Advertising, and Toys ‘R’ Us to name a few. It’s clear that the press coverage of the original auction brought more bidders out of the woodwork. Most of the bidders submitted an initial bid of $1.35M, as I predicted. But it’s clear the auction will ... read more ...
Fri 13th February 2009
Written by DomainNameWire in EN and tagged
Old Media Fail - Old media reporting on Toys ‘R’ Us acquisition of eToys: FAIL. I’ve been known to defend “old” media. Bloggers seem to think they can replace the old school media, but I disagree. How many blogger are on the ground in Iraq? Oh yeah, they’re just sitting behind their computers commenting on what the old media is reporting over there. But I have to say the old media’s initial response to Toys ‘R’ Us’ acquisition of some of The Parent Company’s ... read more ...
Thu 12th February 2009
Written by DomainNameWire in EN and tagged
Toys R Us Confirms $2.15M eToys Acquisition - Company confirms what we already thought. It was fairly clear that Eagle, LLC was connected to Toys ‘R’ Us during the eToys bankruptcy auctions. Toys ‘R’ Us confirmed the suspicion today in an Associated Press article. The article says the purchase price was not disclosed. Domain Name Wire already reported the purchase price of $2.15 M. This included a number of domain names and customer lists. The acquisition is a big boost for Toys “R” Us, which ... read more ...