Sony uses .Sony domain name instead of .Com for microsite - Company puts .brand to work. Last week I wrote about the .Brand challenge to .Com, and how it doesn’t come in the form of big companies giving up their .com domains. For example, Sony is never going to let Sony.com expire. Instead, challenge is the thousands of additional domain names companies register to promote contest, microsites, etc. Which is why a site recently launched by Sony is noteworthy. To promote some of its technology in the new Bond film Spectre, the company set up a site at AssistMoneyPenny.sony. This ... read more ...