Tag Archives: SEO

Tue 4th February 2014
Written by The Domains in EN and tagged
Who Won The Super Bowl Of Search ? - Vanessa Fox wrote piece on MarketingLand.com that took a look at the Super Bowl of Search. In the article she started out with how long they have been covering the Super Bowl ads and their correlation to search.  “It’s year number six of tracking how Super Bowl ads compelled us to search and just how well advertisers take advantage of all that searching.” From the article: So what can we learn from Super Bowl advertisers this year? Keep it simple: No, even simpler than that. Different hashtags ... read more ...
Mon 3rd February 2014
Written by The Domains in EN and tagged
Who Does Search Arbitrage Benefit ? - Dan Monarko of Flying Cork Media took a look at the practice of search arbitrage, who it benefits  and what they do to protect their clients. Search Arbitrage is the practice of purchasing a keyword on one search engine (i.e. Google) while directing the person searching to another engine (i.e. Ask.com, about.com, info.com) for the same or similar more expensive term and profiting from the price discrepancy. In layman’s terms these “search engines” are paying for a click to get a click and ... read more ...
Wed 22nd January 2014
Written by The Domains in EN and tagged
Harvard Business School Study: Display Ads Drive Search Clicks After Two Weeks - Greg Sterling wrote an article on Search Engine Land today that related to a study showing display ads drive search clicks with a delayed effect. The study was conducted by Harvard and Ozyegin University researchers. Ozyegin is located in Turkey. From the article: The conclusions and insights are useful, however, and can be boiled down to the following: Display advertising does indeed generate more search volume, clicks and conversions Search ads don’t drive increased interaction with display ... read more ...
 
Written by The Domains in EN and tagged
Did Expedia Get Caught Trying to Buy Its Way To The Top of Google ? - Search Engine Land wrote a piece yesterday on the travel website Expedia losing 25 % of their search visibility in Google. The possible reason is for unnatural links. From the article: Expedia.com’s Google Traffic Decline: Patrick Altoft noticed a drop in Expedia’s traffic today and posted about it on Twitter. If you look at their decline today, it looks like Google has penalized Expedia in their search results. We reached out to Marcus Tober from Search Metrics who sent us additional details ... read more ...
Tue 21st January 2014
Written by The Domains in EN and tagged
Matt Cutts on Guest Blogging, You Should Probably Stop - Matt Cutts, head of web spam at Google made a post today on his personal blog concerning guest blogging. Matt basically said that if you are guest blogging for links, just stop it. From the article: Okay, I’m calling it: if you’re using guest blogging as a way to gain links in 2014, you should probably stop. Why? Because over time it’s become a more and more spammy practice, and if you’re doing a lot of guest blogging then you’re hanging out with really bad company. Back in the day, guest ... read more ...
Fri 17th January 2014
Written by The Domains in EN and tagged
Search Marketers Playing A Virtual Game of Ping Pong - MediaPost took at look at how cost per click rates seem to be bouncing up and down.  Depending on which search engine clients advertised on, resulted in very different pricing and pricing trends. From the article: Marketers in the Americas supported by Covario spent 9% more in Q4 2013 on campaigns, and 17% sequentially. Global CPC prices rose 10% compared with the year-ago quarter, but fell sequentially among the agency’s clients, mostly multinational high-tech brands. Several factors forced CPCs ... read more ...
Thu 16th January 2014
Written by The Domains in EN and tagged
Bing: It’s a parable that keyword abounding domains urge hunt engine ranking - Search Engine Journal is out with a piece about the myth of keyword rich domains and their correlation to improving search engine rankings. From the article: Duane Forrester, Sr. Product Manager of Bing, claims it’s a myth that keyword rich domain names improve search engine rankings in a post published yesterday on the Bing Webmaster Blog. This came about after Forrester attended Namescon and overheard people discussing how keyword rich or exact match domain names can make or break your site. ... read more ...
Sat 11th January 2014
Written by The Domains in EN and tagged
Search Engine Watch: 4 Local Search Tactics That Will Matter More in 2014 - In an article published by Adam Dorfman on Search Engine Watch, he took a look at 4 factors that should play bigger in Local SEO  for 2014. Number one on the list was Improving Brand/Domain Authority. Domain Authority is a big factor over at Moz who defines it, “Domain Authority represents Moz’s best prediction for how a website will perform in search engine rankings. Use Domain Authority when comparing one site to another or tracking the “strength” of your website over time. We calculate ... read more ...
Fri 10th January 2014
Written by The Domains in EN and tagged
Voice Search May Lower Cost Per Click - People have talked about voice search for a long time, many use it on their mobile phone to dictate their query using voice instead of typing. Laurie Sullivan wrote a piece a couple hours ago that could have an effect on people who park domains and generate income from websites that monetize through Google Adsense. The longer phrases spoken in voice search queries create a much closer match. It serves a more relevant ad to consumers, improves the quality score of the brand, and produces a lower bid ... read more ...
Wed 18th December 2013
Written by The Domains in EN and tagged
SEOroundtable.com Has Google Boosted EMD In the Algorithm? - An interesting post in seroundtable.com,  yesterday say there is a bunch of chatter that Google may have adjusted their algorithm to give more credit to Exact Match Domains (EMD’s) especially Geo domains. “Google EMDOver a year ago, Google introduced an algorithm to reduce the amount of exact match domains from showing up when those EMDs are not as useful as other sites. “Some at WebmasterWorld have noticed that in some niches the EMDs are back. One said that he is now seeing old EMDs that ... read more ...
Thu 24th October 2013
Written by The Domains in EN and tagged
Google: Improving Ad Rank to Show More Relevant Ad Extensions & Formats - Google posted on its blog post,  “we’re announcing improvements in the AdWords auction that let us more consistently show more relevant ad extensions and formats.” Ad Rank improvements Our system for ordering ads on search results pages uses a calculation called Ad Rank. Previously, Ad Rank was calculated using your max CPC bid and your Quality Score. With this update, Ad Rank will also take into account a third component: the expected impact from your ad extensions and formats. In addition, ... read more ...
Mon 29th July 2013
Written by DomainNameWire in EN and tagged
Matt Cutts releases new video about regulating ccTLDs for general purposes - Cutts explains when Google decides to make a ccTLD global. Google’s SEO/Webspam leader Matt Cutts has released a new video about using a country code top level domain name for a website not targeted to that country. His message is the same that Google has been giving for many years, but he added some more color about how the company decides what should become generic. Google makes some domains globally targeted because they’ve been widely adopted for global use ... read more ...
Sun 21st July 2013
Written by The Domains in EN and tagged
Shop.Org Study: U.S. Companies To Spend 40% Of Marketing Budget On Paid Search & 14% On SEO - As study cited by MediaPost.com conducted by Shop.org and Forrester Research entitled: State Of Retailing Online 2013: Marketing ; Merchandising, found that “U.S. companies will invest about 40% of their $7.6 million aggregate marketing budget in paid search and 14% to organic search.” Some 80% of the survey participants in the “” report admit they will spend more on paid search about 71% said they will spend more on product listing ads (PLAs), 63% on re-marketing and re-targeting, and 55% ... read more ...
Wed 12th June 2013
Written by The Domains in EN and tagged
Google Issues Recommendations For Sites To Rank On Smartphone Search - According to a post on Google published their recommendations and the most common configuration mistakes for websites looking to engage smartphone users and benefit from mobile search results “Avoiding these mistakes helps your smartphone users engage with your site fully and helps searchers find what they’re looking for faster.” To improve the search experience for smartphone users and address their pain points, we plan to roll out several ranking changes in the near future that address sites ... read more ...
Fri 24th May 2013
Written by The Domains in EN and tagged
Report: Paid Search On Travel Continues To Decline & Its Google’s Fault - According to a blog post on adgooroo.com, in the first four months of 2013. “Paid search spend in the Travel category on U.S. AdWords is down in 2013. At $238 million for the months of January through April, it’s actually down 19% from 2012’s $295 million during the same period, which was down 17% from 2011.     “Clearly, there’s a downward trend starting in 2011. And the trend holds throughout the summer months as well, with spend from May through August 2012 down 15% from the same period ... read more ...
Wed 22nd May 2013
Written by The Domains in EN and tagged
Google Chrome Now Allows For Voice Search On Laptops & Desktops - Google updated its Chrome Web browser today to include voice search, a feature that lets you speak naturally to your computer to get search results.  The feature not only does your searches by voice but responds to questions and allows you to engage in follow up questions thereby allowing you to have a conversations with Google. Its a product which takes mobile search and places it in your laptop or desktop. To use voice search you need to be running the latest version of the Chrome browser. Here ... read more ...
Mon 20th May 2013
Written by The Domains in EN and tagged
Did Google Just Kill Off Selling SubDomains? - On Friday Matt Cutts announced that Google would soon be imposing a change in the search algorithm that would limit the number of search results coming from one domain. The news was broke by SearchEngineLand.com, which said it will make it less “likely to see results from the same domain name, if you already have been shown that domain name in previous results three or four times before”. “Matt explained that once you’ve seen a cluster of about four results from a specific domain name, the ... read more ...
Thu 2nd May 2013
Written by The Domains in EN and tagged
The 20 ccTLD’s That Google Treats As Generic TLD’s - According to the Seroundtable.com, Google has been updating their indexing systems to treat more ccTLDs, country-level top level domains, as generic TLDs. As we already know some of the favorite ccTLD’s of domainers like .Co, .Me and .Tv made the list. If your using a ccTLD domain name and if its on the list Google will rank your site as a generic site, .com, .net and .org included. If you’re using a ccTLD not on the list, then Google is treating the domain in its country code sense and you should ... read more ...
Wed 1st May 2013
Written by The Domains in EN and tagged
MediaPost: New gTLD’s Will Change Search - MediaPost published a story today with the headline;  “Top-Level Domain Names Will Change Search” “Search engine optimization (SEO) will change dramatically within the next few years as a result of the Internet transitioning from 23 top-level domain names (TLD) to more than 1,409 strings. ” The story quotes Jennifer Wolfe, president of Wolfe Domain as saying: “TLDs will become ZIP codes or category regulators. ” “Search engines will begin to weigh the TLD name as a category, and .com ... read more ...
Tue 26th March 2013
Written by The Domains in EN and tagged
Return of a Mini-Site? Google Stops Its Domain Blocking Tool - Google has discontinued its domain blocking tool (known as The Blocked Sites feature”) i The tool would allow internet users could elect not to see results of say parked pages or content farm pages in their search results when logged into Google. Google says users can still block particular sites from your search results, we recommend the Personal Blocklist Chrome extension from Google. You may also download your existing blocked sites list as a text file. So for parked pages, especially mini-sites ... read more ...
Fri 1st March 2013
Written by The Domains in EN and tagged
Google’s Matt Cutts: Not All ccTLD’s Are Created Equally In Generic Search Rankings - There is a very interesting video posted on YouTube.com from Matt Cutts of Google who answered the question about how ccTLD’s are viewed by Google especially when they are being used as domain hacks. Here is the question: “”We have a vanity domain (http://ran.ge) that unfortunately isn’t one of the generic TLDs, which means we can’t set our geographic target in Webmaster Tools. Is there any way to still target our proper location?” In the 2:30 minute video, Matt Cutts makes it clear that ... read more ...
Thu 13th December 2012
Sat 8th December 2012
Written by The Domains in EN and tagged
Google Blacklists Mike Mann’s MakeMillions.com Site Forcing Him To Abandon $10K Domain - Domain investor and serial entrepreneur Mike Mann published his book Make Millions Make Change in 2009 and has been giving it away for free on MakeMillions.com Last week Google blacklisted the domain. Mike Mann pulled the plug on MakeMillions.com in response and the domain name now does not resolve. The domain MakeMillions.com cost Mike $10,000 and now lays dead due to Google’s arbitrary action. Mike switched all the content that was on MakeMillions.com to MakeMillionsandmakechange.com Mike posted ... read more ...
Mon 3rd December 2012
Written by The Domains in EN and tagged
SearchEngineJournal.com: 17 Ways To Get De-indexed by Google - SearchEngineJournal.com just published a post entitled “17 Ways to Get De-indexed by Google” Here are some of the 17 ways,  but you should check out the post which details each of the 17 in-depth: Cloaking Duplicate Content Writing Content with a Machine Add Unrelated Keywords to Your Content Joining Link Exchanges and Bad Neighborhoods Point 100 URLs to One URL Sending Automated Queries to Google Scraping Content Sneaky Redirects Building Water-thin Affiliate Sites Duplicate Sites Google+Michael ... read more ...
Wed 7th November 2012
Written by DomainNameWire in EN and tagged
Matt Cutts: don’t park your domain right before rising a web site - Cutts recommends taking down a parking page about a month before launching a new site. Google web spam czar Matt Cutts just published a video in which he asks himself a question (rather than taking it from the community): should I keep a domain name parked before I launch a web site? In short, Cutts says no. He works in a reference to eNom’s backpack girl and then goes on to explain that Google has a filter to try to keep parked domain names out of its search results. This ... read more ...