Google Domains pitches new TLDs with Q&A post - See a new TLD in action by searching for “coffee club”, company suggests.
It’s not from Google’s search team, but a new blog post today from Google Domains seeks to clear up any misunderstanding about new domain names and search.
The post answers common questions about new domain name endings, such as will they affect my website’s search ranking (no) and can I move my site to a new domain name (yes).
Google uses Coffee.club as an example of how new domain names show up in search. It suggests ... read more ...
Tag Archives: SEO
Thu 10th December 2015
Thu 24th September 2015
Google Threatens To Block Repeat Offenders of the Webmaster Guidelines - In a blog post yesterday Google warned sites that volatile Google’s Webmaster Guidelines repeatedly can be barred from the search engine results pages (SERPs) permanently.
“In order to protect the quality of our search results, we take automated and manual actions against sites that violate our Webmaster Guidelines.
When your site has a manual action taken, you can confirm in the [Manual Actions] page in Search Console which part of your site the action was taken and why. After fixing the site, ... read more ...
Wed 12th August 2015
$670.44 Per Click Advertising VS $10 Domain Name? 100 Most Expensive Keywords 2015 - WebpageFX.com did a nice infograph of the 100 most expensive cost per click advertising keywords in 2015 and they range from $670.44 down to $273.33. I have parked a fair amount of domain names in my life and never had a 3 figure click payout but I also do not have that many “legal” domain names and relating keywords but 78% of the 100 most expensive keywords are in the legal vertical according to the article.
The article also states that “three out of every four people looking for attorneys ... read more ...
Tue 21st July 2015
Google Answers The Question Of How Will It Rank New gTLD's: .Brands Get No Extra Weight -
Google published a post today on how will Google rank new gTLD’s.
“”With the coming of many new generic top level domains (gTLDs), we’d like to give some insight into how these are handled in Google’s search. We’ve heard and seen questions and misconceptions about the way we treat new top level domains (TLDs), like .guru, .how, or any of the .BRAND gTLDs, for example:
Q: How will new gTLDs affect search? Is Google changing the search algorithm to favor these TLDs? How important are they ... read more ...
Fri 3rd July 2015
Could Apple Surpass Google in Search One Day ? -
There was an interesting article on of all places LearnBonds.com with regards to Apple going after Google in search. The article discussed the fact that Applebot has been crawling the web for close to a year and that back in May, Apple made that clear.
The article also delves into why Apple cannot collect as much data as Google does due to their differing policy when it comes to privacy.
From the article:
Apple sticks its head into search
Applebot has been crawling webpages for the better part ... read more ...
Wed 24th June 2015
How To Change Domains But Keep Your Search Ranking - John Rampton published an article today on Forbes that looks at switching domain names and keeping search ranking. He does point out that you are more likely to drop in the rankings immediately after making a move. This should be a short term drop.
Rampton provides a step by step guide for those looking to make such a move, he goes over 8 points you should follow when making your move, everything from backing up your website, creating a sitemap and letting Google know about your move.
From the article:
Be ... read more ...
Mon 18th May 2015
Google to supplement Buy Buttons to Mobile Search - Google is planning on launching buy buttons in mobile search only, there will not be buttons when someone searches on desktop. One has to wonder how all the advertisers who spend big money on Adwords will feel about this. Engadget stated there are several reasons why this will be mobile only. The biggest reason ? Mobile searches outpacing desktop searches. The Wall Street Journal is responsible for breaking the story.
From Engadget:
Google’s getting ready to face Amazon and eBay, according to The ... read more ...
Tue 7th April 2015
SEO Benefits Between .Com and Everything Else - This will probably be a controversial post as the topic has certainly been controversial. SearchMetrics.com published an article that took a look at the SEO benefits of .com vs every other extension. Now Google has always said there is no difference and Matt Cutts has debunked the new gtld crowd that said they would have a benefit. Matt wrote on his Google + in May 2012:
lsauer.com wrote:
Technically, it is not sensible to a priori discredit certain domains based on their domain extension. So far ... read more ...
Tue 24th March 2015
MOZ.com: "Moving 5 Domains To 1 an SEO Case Study" - Dr. Peter J. Meyers wrote an excellent piece on Moz.com that deals with changing multiple domains, basically 5 into 1 for this case study. The article is very detailed and is definitely something you want to bookmark in case there ever comes a time when you need to do this.
From the article:
People often ask me if they should change domain names, and I always shudder just a little. Changing domains is a huge, risky undertaking, and too many people rush into it seeing only the imaginary upside. The ... read more ...
Mon 23rd March 2015
Shocking? Google Domains Now Listed Organically Number 1 On Google For "domains" -
Just a little over 2 months after launching out of Beta, Google new domain name registrar Google Domains is showing as the number one organic entry under Google when you search for the term “domains” replacing registrars like Godaddy.co,, Network Solutions.com, 1and1.com, NameCheap.com and Domain.com
Google Domains is also ranking organically, number 2 under the term “domain registrar” number 4 for the term “domain” number 6 for the term “domain registrars”
Not ... read more ...
Fri 13th March 2015
International Domains Competing Against Each Other in a Serps - Econsultancy took a look at three companies and how providing similar content on multiple international domains may be affecting their search results. Graham Charlton took a look at 888.com, Expedia.com and HotelsCombined.com. At the end of the article Graham provides some tips on how to avoid the competition between sites.
From the article:
Lots of companies have different international domains serving similar content and pages, but are they working against each other?
Here, I’ll show examples ... read more ...
Fri 6th March 2015
Who Has a Most Valuable Search Traffic ? - Matt Southern wrote an article on Search Engine Journal that included an infographic on who has the most valuable search traffic. His takeaway from the data was:
It’s interesting to note that the site with the most valuable search traffic, Wikipedia, is one that does not attempt to generate a profit from its traffic.
Besides that one outlier, the results are more or less what you would expect for each vertical. Some other surprises to me was the value of Yellow Pages’ search traffic, and the ... read more ...
Tue 3rd March 2015
Google Might Not Like Your Naturally Generated Links -
Julie Joyce wrote a very interesting article on Search Engine Land about an hour ago on Google and natural links. We always tend to think of natural links as the prize or reward for creating engaging content. You didn’t pay for them, you did not manipulate the system, someone just liked your content and either included it in an article or on a forum or blog comment.
Julie points out that SearchEngineLand.com is one of her best sources for client referrals and yet it seems Google has flagged those ... read more ...
Mon 2nd March 2015
Yahoo Search Share Dips for February -
Danny Sullivan discussed the February search share stats on Search Engine Land. Yahoo dipped after posting gains in the previous two months. The dip wasn’t that big but the company had some good momentum going over the previous two months. The data from StatCounter shows:
Google: 78.7% (+0.1%)
Yahoo: 10.1% (-0.1%)
Bing: 9.8% (+0.1%)
From the article:
Yahoo’s share of search in the United States has dropped for the first time since it signed a deal to be the default search engine in Firefox. ... read more ...
Mon 16th February 2015
Memex Provides Law Enforcement A Better Way To Surf a Dark Web - Mark Stockley wrote an interesting article that took a look at Memex. Memex is brought to you by the people that built the original ARPANET. It seems to be very well received by law enforcement as a way to surf the “Dark Web”, it has even proved vital in one major conviction against a sexual predator according to the article.
Whereas Google and Bing are designed to be good-enough systems that work for everyone, Memex will end up powering domain-specific searches that are the very best solution ... read more ...
Sun 1st February 2015
Compete.com Takes A demeanour during Football From an Online Traffic POV - Compete took a look at the popularity of Football from an online traffic viewpoint. I kind of think their findings make sense and its not really a surprise to see a downward trend going into January as most fans don’t have a horse in the race. There is more excitement for fans outside of the conference champions around which ad is going to be controversial and which will become a hit. The article goes on to look at which teams ranked the highest and which keywords rated high.
From the article:
For ... read more ...
Wed 21st January 2015
SearchMetrics.com "The Rising and Falling Stars in Google US - Search Metrics takes a look each year at who fell in the rankings and who saw their website rise on Google. In addition to just looking at winners and losers they look into why some sites succeeded while other sites took a dip. If you are interested in SEO the article is very much worth reading to see their analysis and what affects ranking trends both short and long term.
From the article:
As another year in SEO ends, it’s time to take a look back at the rising and the falling stars in SEO Visibility ... read more ...
Tue 13th January 2015
The New gTLDs and SEO - Roland LaPlante wrote a piece on Circle ID about new gtlds and SEO. Roland works at Afilias and it is safe to say he is an advocate of the new gtlds with Afilias having a vested interest. There are readers who are trying their hand at developing a new gtld or two so this article may be helpful for those who have questions and concerns with regards to SEO.
From the article:
With the arrival of hundreds of new generic top-level domains (gTLDs), many marketers are excited that they can now get a web ... read more ...
Mon 12th January 2015
Google Sees Its Search Share Slip and Yahoo Sees A Rise On Mozilla Deal -
StatCounter reports that Google has seen its search share slip to its lowest level ever in the U.S. In the meantime Yahoo is being buoyed by their new deall with Mozilla that makes them the default search engine.
NewsEveryday reported:
Google search share has slipped to lowest ever in U.S. – 75.2 percent from 79.3 percent last year, according to an independent analytics firm. On the other hand, Yahoo Search has managed to score its highest share in five years – 10.4 percent, up by 3 percent ... read more ...
Wed 24th December 2014
Google’s Local Search Algorithm Is Rolling Out To UK, Canada, And Australia -
Matt Southern wrote a piece on Search Engine Journal that Google will be expanding its local search to the UK,Canada and Australia. Back in August Search Engine Land called the local search update the Pigeon,
Understanding the Pigeon Update
At this time, Pigeon seems to only impact local search queries made in English within the United States. At first sight, Pigeon seems to give preference to local businesses over local brands. This is actually good news for small business owners who have a local, ... read more ...
Sun 7th December 2014
Following The Adwords Money Trail - Eric Van Buskirk wrote an article on Search Engine Journal which detailed his data analysis of where advertisers spend their money on Google Adwords. A pretty interesting look at sectors and prices paid in certain niches.
From the article:
There is an abundance of pieces written about uber expensive Google AdWords phrases: the top 10 or 100 most expensive, for example. However, little to no data analysis looks at a more significant sample size where an advertiser spends a bit more than a Friday ... read more ...
Thu 4th December 2014
Yahoo Share grows from 9.6 percent to 29.4 percent in dual weeks -
Search Engine Land reported that Yahoo has seen a big jump in its share of the search market. The deal made in November to replace Google as the default search engine in Firefox 34 has led to a big jump in percentage points.
From the article:
Last month Yahoo announced that it was replacing Google as the default search engine in the next/latest version of Firefox: Firefox 34. That position is now paying dividends for Yahoo according to new data from StatCounter released earlier today.
The analytics ... read more ...
Thu 27th November 2014
Firefox will shortly offer one-click buttons for all your hunt engines - Venture Beat posted a story about Firefox unveiling a one click button solution for all your search engines.
In the future release, when you type a search term into the Firefox search box, you will get a list of reorganized search suggestions from the default search provider. Better yet, a new array of buttons below these suggestions will let you pick which search engine you want to send the query to.
Courtesy of Venture Beat
According to Venture Beat, Firefox is the only major browser that still ... read more ...
Tue 25th November 2014
HomeAdvisor’s dear name change is profitable off -
HomeAdvisor spent a lot of money on its rebrand, and saw a sharp drop in traffic initially, but it has paid off.
A couple weeks ago Quebec announced a decision to opt-out of switching its web presence over to the new .quebec domain name, citing a price tag north of $10 million.
Just how much work goes into changing to a new brand and domain name?
One large company has gone through a domain change, and it provides a good case study for the costs — both in upfront ... read more ...
Fri 3rd October 2014
Google Organic Click Rates – A Case Study -
Philip Petrescu posted an interesting article on Moz.com that is worth checking out for those who build out websites and are looking for more organic traffic. It is a long article as Petrescu goes into great detail on his case study. The summary is below:
So I started searching for a way to find out how much organic traffic I could get for ranking on the top positions in Google.
But I faced a big challenge. These days, with “not provided” being almost 100%, it’s very hard to measure how ... read more ...