Tag Archives: Advertising

Sat 6th February 2016
Written by The Domains in EN and tagged
60% of all Mobile Banner Ad Clicks Are Accidents - Ben Frederick, published a piece on Media post that looked at mobile advertising and how the majority of clicks on an ad are an accident. I know that sometimes when I come across a site on my iPhone when I click an (X) to close, it still goes through and takes me to the advertiser’s website. Mobile location firm Retale conducted the survey that showed among other things: After accidentally clicking an ad, most respondents said they felt annoyed (68%), frustrated (45%), or angry (22%). From a ... read more ...
Mon 25th January 2016
Written by The Domains in EN and tagged
Google Blocked 780 million bad ads in 2015 - Google released its Better Ads Report 2015 and Mike O’Brien at Clickz.com brokedown the report. It seems that Google blocked 780 million bad ads in 2015. From ClickZ: Some of the main perpetrators include: More than 12.5 million pharmaceutical ads violating Google’s healthcare policy, which doesn’t allow misleading claims or products that haven’t been approved. Scammers – more than 30,000 of them – peddling supplements that promised impossible-to-achieve weight loss Nearly 7,000 phishing ... read more ...
Fri 22nd January 2016
Written by The Domains in EN and tagged
Report: Ad Fraud to cost advertisers $7.2 Billion in 2016 - Mike O’Brien wrote an article on Clickz that delved into just how much ad fraud is costing companies. The article referenced a study called The 2015 Bot Baseline Report, that report concluded that advertisers will lose $7.2 billion in 2016. The report breaks things down by media buys and what percentage are bots. The article goes on to look at ways advertisers can fight ad fraud. From the article: Released yesterday, The 2015 Bot Baseline Report estimates that advertisers around the world will ... read more ...
Tue 19th January 2016
Written by The Domains in EN and tagged
Coke Unites Brands Under "Taste a Feeling" They Got Twitter Covered But Not The .Com - Coca-Cola announced today that it has launched “its biggest marketing campaign in a decade, uniting its four brands under one new tagline: “Taste the Feeling”. “Coca-Cola today announced that for the first time, all Coke Trademark brands will be united in one global creative campaign: “Taste the Feeling.” “The soft drinks giant will ditch the different brand personalities across Red Coke, Life, Zero and Diet/Light Coke. Instead, all four brands will be marketed as Coca-Cola variants, ... read more ...
Sat 19th December 2015
Written by The Domains in EN and tagged
Digital media is on lane to pass television - Barron’s took a look at advertising for 2016, while 2016 is projected to be stronger than 2015 it could come in below initial expectations. Traditional ad sales are continuing to move lower and digital may be off slightly. From the article: Still, digital media is on track to overtake television as the No. 1 media category for the first time, reaching $68 billion in advertising revenue in 2016, according to Magna Global, a unit of the Interpublic Group of Companies. The hottest category, mobile, ... read more ...
Fri 18th September 2015
Written by The Domains in EN and tagged
Anheuser-Busch Buys BestDamn.com Domain, Registers BestDamn.Beer For Apple Ale - Anheuser-Busch, LLC has purchased the domain name BestDamn.com with the help of domain buy service The Treadstone Group, Inc. / Ross Bulla about July 27, 2015 according to whois records. The domain has been registered since June 23, 2000 and prior whois records showed the domain owned by “Best Damn Dot Com” and a registrant email address of “jsullivan@gpac.net” To go along with the BestDamn.com domain name, Anheuser-Busch also registered the new gTLD domain name BestDamn.Beer in an apparent ... read more ...
Mon 17th August 2015
Written by The Domains in EN and tagged
U.K. advertisers Looking for a Universal clarification for Ad Fraud - With a recent study by Integral Ad Science, claiming bot traffic cost advertisers as much as £277m a year in the UK alone, with 12.2 per cent of all ad impressions there found to be fraudulent between April and June. Advertisers are looking to establish a common definition as to what constitutes ad fraud. TheDrum.com reported: Efforts are being led by blue-chip brands including Nationwide, Procter Gamble and Unilever, which aim to grapple with the thorny issue collectively through a specialist ... read more ...
Thu 11th June 2015
Written by The Domains in EN and tagged
Mobile Advertising Prospects Take A Hit - Mobile Advertising has been a hot topic for the last couple years, back in April there was an article by Business Insider titled, “Mobile is growing faster than all other ad formats.” From the article: Mobile is growing faster than all other digital advertising formats in the US, as advertisers begin allocating dollars to catch the eyes of a growing class of “mobile-first” users. Historically, there has been a big disparity between the amount of time people actually spend on their smartphones ... read more ...
Sun 31st May 2015
Written by The Domains in EN and tagged
A Second German Court Rules AdBlock Software is not illegal - In April we wrote about a German court upholding the rights to block ads, now a second German court has come out and ruled the same way. German publishers seem to be up in arms and have promised to appeal these rulings. Venture Beat wrote: One month after a German court ruled online ad-blocking technology is perfectly fine, a second legal challenge has now arrived at the exact same conclusion. Back in April, a court in Hamburg ruled that blocking advertisements was legal following a four-month trial ... read more ...
Sat 25th April 2015
Written by The Domains in EN and tagged
German Court Rules in Favor of AdBlock Plus - A German Court has determined AdBlock Plus is not illegal. AdBlock Plus – which is owned by the Cologne-based firm Eyeo – faces three separate but related cases involving the media groups, ProSiebenSat.1, RTL Interactive and Axel Springer. The publishers plan to appeal the ruling. AdBlock Plus does allow for publishers to get their ads white listed if they meet certain requirements. Some have called this a racket, as they claim they were asked to pay a certain percentage of increased advertising ... read more ...
Sun 12th April 2015
Written by The Domains in EN and tagged
Three Year Global AdSpend Forecast Growth Better Than Last Twenty - Jack Loechner wrote on MediaPost that the next three year forecast for global ad spend growth is better than the last twenty. The article took a look at a recent study from Zenith Optimedia. No surprise the greatest area for growth is in online video which is expected to grow at an average 29% a year through 2017. From the article: According to the new Advertising Expenditure Forecasts from ZenithOptimedia, global adspend will grow 4.4% to reach $544 Billion US in 2015, and will accelerate to 5.3% ... read more ...
Tue 24th February 2015
Written by The Domains in EN and tagged
Click Fraud? Report Says Bots Made Up To 98% Of Charged Ad Clicks on Google - A paper published by Oxford BioChronometrics SA, which is a company that sells click fraud protection to clients published a report last month concluding that: “Our research found that at best, 88% of the ad-clicks were made by bots on the LinkedIn ad platform, while at worst, 98% were from bots on the Google ad platform” The company said it set up pages as follows: How the research was conducted In order to limit the level of non ad-platform bot activity being recorded, individual web pages ... read more ...
Sun 15th February 2015
Written by The Domains in EN and tagged
Facebook Reveals Relevance Scores To Improve Ad Quality - Facebook is now going to reveal relevance scores to marketers in the hopes it will improve ad quality. Google has been using a quality score for years. They explain it like this: The 1-10 Quality Score reported for each keyword in your account is an estimate of the quality of your ads and landing pages triggered by that keyword. Having a high Quality Score means that our systems think your ad and landing page are relevant and useful to someone looking at your ad. You can find out your Quality Score ... read more ...
Fri 13th February 2015
Written by The Domains in EN and tagged
Danica Patrick Not Happy That Go Daddy Ad Got Pulled - Webpronews ran a story on Danica Patrick talked about being upset that her Super Bowl ad got pulled, the ad which Michael published when it was first released, broke traffic records for this blog, the one day total was more than most blogs do in a month, that is how much people were emotionally invested in discussing the puppy, the ad, and the controversial nature of puppy mills. The article says that Danica Patrick was left feeling jaded, Danica gave comments to USA Today about not appearing in ... read more ...
Fri 6th February 2015
Written by The Domains in EN and tagged
Which Brands Got The Biggest Brand Lift From The Super Bowl ? That Little Registrar Named Go Daddy Tops The List - AdWeek published an article that looked at what brands won the Super Bowl. The survey conducted by Bully Pulpit Interactive surveyed 700 people before the Super Bowl and another 700 after. Go Daddy was getting their rear end handed to them before the big game and pulled their puppy mill ad, but like Tom Brady and the Patriots made a big comeback and actually had the highest numbers when it came to gaining favor with consumers. From the article: All of the respondents watched the game, and 200 were ... read more ...
Tue 3rd February 2015
Written by The Domains in EN and tagged
Wix Wins The Digital Bowl - Merkle/RKG a search and digital marketing agency, released the results of their 2nd Annual Digital Marketing Bowl. The top spots were taken by Wix and Bud Light. Wix was mentioned by CNN as the Super Bowl’s next Go Daddy. Wix and Bud Light Take Top Spots Wix brought a well rounded strategy to the table, taking home the Digital Bowl crown in paid search, SEO and social media. Its fake websites for NFL players’ ‘companies’ were just as optimized as the Super Bowl-focused landing page hosted ... read more ...
Mon 2nd February 2015
Written by The Domains in EN and tagged
Marketing Land: Super Bowl Commercials With Hashtags Slipped To 50% In 2015 - Marketing Land publised the results of their fourth annual Hashtag Bowl. Half of all commercials run during the Super Bowl carried a hashtag according to the article. Facebook was the most mentioned social media network edging out Twitter, 4 to 3. For those interested they listed every ad and the order in which they ran. From the article: Fifty percent of 2015 Super Bowl ads carried hashtags, a bit of a slip from the record 57% during the 2014 game. Facebook was the social network most mentioned, ... read more ...
Sat 31st January 2015
Written by The Domains in EN and tagged
Super Bowl Sunday and the impact on Online Sales - The Super Bowl and eCommerce Abbe Miller wrote a piece on Business2Community that looked at how big television events impact online sales both during and after the event. The article mentioned some stats from the previous two years culled from a couple different sources. Hashtags included  in ad spots jumped to 57%. Go Daddy decided to pull its puppy ad, Go Daddy has benefited greatly from Super Bowl ads in the past. According to PointRoll, the company saw a 45 percent increase in hosting and dot-com ... read more ...
 
Written by The Domains in EN and tagged
CNN: "Is this a Super Bowl's subsequent GoDaddy?" - CNN asked if Wix Is this the Super Bowl’s next GoDaddy? A company mostly unknown to the public that went public over a year ago, in the article they actually compare and contrast Wix to Apple. From the article: But while tech companies like Wix aren’t quite household names, they’ve been betting big on Super Bowl ads for decades. Most famously, Apple (AAPL, Tech30) did so with its 1984 Super Bowl Ad. “It was an insane success,” said Kelly O’Keefe, professor of brand strategy at the Virginia ... read more ...
Fri 30th January 2015
Written by The Domains in EN and tagged
Business Insider Interview With Bidtellect - Business Insider did an interview with Lon Otremba the CEO of Bidtellect an advertising company that was co founded by John Ferber of Domain Holdings. Bidtellect is the first open native ad exchange. Native advertising is becoming more popular, I have been playing around with some concepts for publications I own or co – manage. Native advertising can be less intrusive and also has shown to producing higher engagement numbers as opposed to display ads. From the article: How did native advertising ... read more ...
Sun 7th December 2014
Written by The Domains in EN and tagged
Following The Adwords Money Trail - Eric Van Buskirk wrote an article on Search Engine Journal which detailed his data analysis of where advertisers spend their money on Google Adwords. A pretty interesting look at sectors and prices paid in certain niches. From the article: There is an abundance of pieces written about uber expensive Google AdWords phrases: the top 10 or 100 most expensive, for example. However, little to no data analysis looks at a more significant sample size where an advertiser spends a bit more than a Friday ... read more ...
Fri 21st November 2014
Written by The Domains in EN and tagged
Google Rolls Out “Contributor” Which Allows Users To Block Adsense Ads For A Fee - According to CBS News,  Google is rolling out a new service called “Contributor” that will allow users to block seeing AdSense ads on site  users visit for a charge. “Working with a handful of websites, including Mashable, the Onion, Science Daily, wikiHow, Imgur and Urban Dictionary, Google is offering subscriptions for $1, $2 or $3 per month that will block AdSense advertising on those sites, replacing them with a subtle gray box and a note that says, “Thank you for being a contributor.””Part ... read more ...
Mon 3rd November 2014
Written by The Domains in EN and tagged
Facebook Is Becoming A Bigger Rival To Google In The Mobile Ad Space - Jennifer Booton of MarketWatch reported that when it comes to mobile advertising Facebook is unrivaled according to Morgan Stanley analyst Ben Swinburne. Google and Facebook are duking it out in the mobile advertising space and mobile has been an area that has been challenging for Google. Morgan Stanley analyst Ben Swinburne predicted Monday, after initiating coverage of Facebook at overweight. This comes as Facebook continues to nab a larger share of the global display market, with impressions ... read more ...
Sat 23rd August 2014
Written by The Domains in EN and tagged
Dave Zatz Explains Amazon Ad Network - Dave Zatz runs a very popular gadget blog on Zatznotfunny.com. First off this does not look like its going to be an Adsense competitor, the ads are going to be CPM  impression based and not pay per click, so I don’t see this being a parking alternative. Of course Amazon could change their mind down the road. The program is invite only currently to a select group of Associates. Tech Crunch wrote: According to Amazon’s description of the new CPM ads, the ads are tailored to the user using Amazon’s ... read more ...
Mon 11th August 2014
Written by The Domains in EN and tagged
More Brands Are Using Anonymous Apps To Market Their Product - Christopher Heine wrote a piece on Ad Week about the increasing ad campaigns on anonymous app platforms. The article looks at some of the big brands that are advertising on Whisper and Secret. As more and more people access at least apart of their daily online experience through mobile, brands are going to want to be on there. All the talk about new gtlds vs .com etc… This is where people should be spending some of their time, following what is going on with mobile and apps. I am not talking about ... read more ...