Tag Archives: parking

Mon 25th July 2011
Written by DomainNameWire in EN and tagged
Joe Higgins Lands during Rook Media - Former Oversee.net employee finds new home at Rook Media. Longtime Domain Sponsor account manager Joe Higgins may have left his employer of the last 6 1/2 years recently, but he didn’t leave the domain name industry. Higgins has joined new domain name parking company Rook Media. Rook Media was formed by former Name Drive senior managers who left after the latter was sold. It was in a private beta with large domainers since February and opened up to the masses ... read more ...
Tue 19th July 2011
Written by DomainNameWire in EN and tagged
Domain Holdings Grabs $2.9 Million Investment, Releases Improved Domain Builder - Domain name company lands outside investment and releases upgraded domain development platform. Domain name development company Domain Holdings has raised $2.9 million in funding. The company was founded by domainer Chad Folkening, who was later joined by Advertising.com co-founder John Ferber. The company also released a complete rewrite of its Rapid Domain Builder, now called DomainPower. It helps domain name owners create SEO friendly web sites. The $2.9 million ... read more ...
Wed 6th July 2011
Written by DomainNameWire in EN and tagged
WhyPark Continues to Diversify Revenue Streams with 2 New Apps - Company adds new apps to system including one that pays on a cost-per-action basis. Domain name content system WhyPark has released two new Domain Apps, one designed to boost traffic and the other to boost traffic while generating non-PPC revenue. The Photo Gallery Domain App displays photo galleries on your WhyPark sites based on a keyword. The Publications Domain App lets you offer visitors free publications including white papers, free magazine subscriptions, case ... read more ...
Thu 23rd June 2011
Written by DomainNameWire in EN and tagged
New Domain Parking Company Comes Onto a Scene - Rook Media opens its doors to more domain owners. Rook Media is coming out from behind the shadows. The new domain parking service has been in a closed beta with very large domainers since February. But as of today, it’s open to the public. The company is backed by a number of former senior managers from Name Drive who left when the company was acquired. Co-founder Ash Rahimi explained to Domain Name Wire who their ideal client is: Our aim is to make the experience ... read more ...
Tue 7th June 2011
Written by DomainNameWire in EN and tagged
Surveying a Domain Parking CPA Landscape - There are a number of options for CPA on parked pages, but we’re still trying to figure out what works best. Last week TheParkingPlace.com, which had been in beta for a while, opened its doors. The sample sites I’ve seen on its parking platform primarily use CPA offers to monetize traffic. But my headline for the launch — “New Service Brings CPA To Domain Parking” — may have suggested that this was the first attempt to bring CPA to domain parking. This ... read more ...
Wed 1st June 2011
Written by DomainNameWire in EN and tagged
New Service Brings CPA To Domain Parking - Service from Media Breakaway seeks to monetize under performing domain traffic. A new domain name parking service says it will help domain owners monetize their high traffic but low revenue domain names better than traditional PPC parking. TheParkingPlace.com is a new service from Media Breakaway that monetizes domain names with CPA, CPC, CPV, and exit pop ups. The few examples I viewed (GasPrices.com, 032.com, Fork.com) offer surveys and giveaways to capture visitor ... read more ...
Tue 31st May 2011
Written by DomainNameWire in EN and tagged
ICANN Deletes Parked Domain Question from New TLD Guidebook - Applicants no longer asked to explain restrictions on domain name parking. A controversial and intriguing addition to the previous applicant guidebook for new top level domain names has been deleted. The April version included a new clause that applicants would have to explain “Will you impose any constraints on parked sites, or sites that offer only advertising?” That clause has been struck from the May 30 version of the guidebook. The question about domain parking ... read more ...
Thu 26th May 2011
Written by DomainNameWire in EN and tagged
Your Traffic Quality is About More Than Just a Visitor - Traffic quality comes down to one key result: conversion. When domainers talk about “traffic quality” they usually talk about the quality of the visitor. Here are four common types of visitor: 1. direct type-in 2. typo type-in 3. referral link from web site 4. search visitor (rare for pure parked pages) 5. paid traffic This is certainly important. But it’s only part of the equation. At the end of the day a quality visitor (or quality click) means that the ... read more ...
Mon 23rd May 2011
Written by DomainNameWire in EN and tagged
Google Adsense for Domains Now Allows Template Selection - Domain owners can pick template for domains on self-serve system. Google Adsense for Domains’ self-service system now allows users to select a template for their domain names. The service has been auto testing alternative templates with various pictures for many months, but users didn’t have control over which templates were selected. There are generic templates (such as “Daisy”) and category templates such as banking, legal, education, and business. A text-only ... read more ...
 
Written by DomainNameWire in EN and tagged
Hey Michael, There Are a Number of Variables during Play in Domain Parking Revenue - There’s a reason each parking company performs differently. Alright, it’s time for me to jump in. Yesterday Elliot Silver wrote about parking companies and what they bring to the industry. Then today Michael Berkens wrote a post (rebuttal?) as well. The discussion is stoked by Frank Schilling’s new parking company. A few things up front: 1. I think it’s great that Frank is opening up his platform to others. 2. This article isn’t meant as disrespect to ... read more ...
Tue 17th May 2011
Written by DomainNameWire in EN and tagged
Oversee.net Gets Updated Domain Parking Patent - Company granted continuation patent for parked domain optimization. Today Oversee.net, parent company of domain parking company DomainSponsor, was granted U.S. patent #7,945,662 for “Internet domain keyword optimization” (pdf). This patent was a continuation of previously granted patent #7,281,042 filed in 2004. The patent covers a number of parked domain name optimization techniques. Here’s the abstract: A computerized system and method for optimizing contents ... read more ...
Wed 11th May 2011
Written by DomainNameWire in EN and tagged
Sedo Domain Revenue Falls Thanks to Domain Parking - Revenue down as domain parking continues to slide. Sedo Holding’s revenue from its domain name segment fell 6.3% in the first quarter of 2011 compared to the same quarter in 2010, the company disclosed in a financial report (pdf) today. As with results reported in its annual report for last year, the company blames falling domain name parking revenues for the decline. At the end of the first quarter the company was monetizing 6.3 million domain names, down from ... read more ...
Fri 8th April 2011
Written by DomainNameWire in EN and tagged
Could Amazon or Facebook Challenge Google on Ads? - Two powerful technology companies could make a run at Google. Domain name owners often complain about the duopoly of ad syndication options from Google and Yahoo/Bing. Lots of ad networks have tried to compete but have been unable to. But could two large web companies make a run at it? Facebook and Amazon are the best contenders, and I’d actually place my money on Amazon. Amazon recently started a self-serve pay-per-click ad network, and may be gearing up to create ... read more ...
Mon 28th March 2011
Written by DomainNameWire in EN and tagged
Sedo Domain Parking Revenue Down, Sales Up - Domain parking and brokerage company reports mixed results. Last week I reported on Sedo Holding’s revenue drop in 2010 thanks to losing a keep affiliate client. The company’s full annual report (large pdf) fills in the details on its domain business. -Sales were down from 46.6 EUR in 2009 to EUR 43.1M in 2010 -Domain parking was down 11.5% compared to 2009 -Domain sales increased by 12.1% -Registered members increased by 20% to 1.2 million -Number of domains ... read more ...
Thu 24th March 2011
Written by DomainNameWire in EN and tagged
Octane360 Domain Monetization Review (One Year Later) - An update to my review of geo domain monetization solution. It’s been over a year since I provided early results from monetizing domain names on Octane360. I titled my review “Octane360 Takes Domain Monetization Beyond PPC“. Although I’m still happy with my results on Octane360, a lot of things have changed since my original review — including the “beyond PPC”. As it turns out, over half of my revenue on the system is coming from PPC now. The big ... read more ...
Sat 19th February 2011
Written by DomainNameWire in EN and tagged
Major Domain Parking Shift? NameDrive Adding Site Links and Site Reviews. - Google to start syndicating more ad data to parking companies. In one what could prove to be a major move for Google Adsense for Domains partners, NameDrive will begin showing site links and site reviews with some of its parked page links. These options have already been offered to Google Adwords advertisers on Google.com for a while. Here’s an example of an ad including additional “site links”: And an example that includes a site review: You’ve probably ... read more ...
Wed 16th February 2011
Written by DomainNameWire in EN and tagged
Sedo and Parked Still Top Domain Parking Companies, But Revenue Down - Survey reveals favorite parking companies but continued downward trend in parking revenue. A non-scientific survey of over 1,500 domain name industry participants shows that Sedo and Parked.com are still the top domain name parking companies. Sedo received 30% of the votes as top parking company in Domain Name Wire’s sixth annual domain survey. Parked came in a distant second place with 14% of the vote. Last year Sedo took 23% of the vote and Parked brought home ... read more ...
Tue 15th February 2011
Written by DomainNameWire in EN and tagged
Google Adsense for Domains Testing New Design Templates - Two new templates being tested, including one with a graphic. Google’s self-service domain name parking program appears to be testing new design templates. An alert reader sent me an example of a domain name using Adsense for Domains “Online” that rotates between three different landers. In addition to the standard lander we’re all accustomed to, there’s a more basic one and one with a tropical theme: Update: another Adsense for Domains user sent me an ... read more ...
Fri 11th February 2011
Written by DomainNameWire in EN and tagged
eNom “Backpack” Girl Turned Into Oil Painting - eNom’s famous “backpack girl” is now available as an oil painting. It’s one of the most popular pictures on the internet, made famous thanks to eNom/Demand Media. And now she’s available on canvas. The so-called “backpack” girl was made popular by eNom’s parking templates and is a common joke in the industry. At Demand Media’s party during DOMAINfest they brought in “backpack girls”. When company employees travel to Austin they go to The ... read more ...
Fri 21st January 2011
Written by DomainNameWire in EN and tagged
NameDrive Releases Details on Investment and Reorganization - Parking company confirms recent investment and restructuring. Today I received information from domain name parking and sales company NameDrive about its recent investment from BIP Investment Partners and its company reorganization. News of the investment and reorganization was first reported by Domain Name News on Tuesday. [Update: DNN’s source was DVmag.de.] BIP Investment Partners S.A., a public investor listed on the Luxembourg stock exchange, made an undisclosed ... read more ...
Fri 14th January 2011
Written by DomainNameWire in EN and tagged
Which Domain Parking Company is Best? - They all suck now, but it seems Parked.com is still the best, even after being cut off at the knees with a circular saw, shot in the face with a shotgun, and stabbed in the stomach by a pitchfork by the greedy, slimy, loser company named Bing. Sedo does okay on certain domains ; DomainAdvertising.com does okay on some domains also. But on a whole though Parked is still beating the competition, and that is sad b/c Parked is down around 50% since the migration. Whatever company though ... read more ...
Fri 7th January 2011
Written by DomainNameWire in EN and tagged
Local.com Blames Yahoo-Bing Transition for Lower Earnings - First echos felt of rough transition from Yahoo to Microsoft for pay-per-click listings. Local.com has warned that its fourth quarter revenue will come in below expectations thanks to the transition of Yahoo pay-per-click to Microsoft. People who park domain names with Yahoo partners are reporting some fluctuations in revenue since the transition a couple months ago, which is part of a partnership. In an email to clients yesterday, WhyPark noted that its parent company ... read more ...
Fri 3rd December 2010
Written by DomainNameWire in EN and tagged
Google Adsense For Domains Now Makes Parking Easier - Company changes parking procedures for Adsense for Domains. Ever since Google released its direct-to-publisher Google Adsense for Domains program, one of the big complaints has been how difficult it is to point your domains to Google’s parking servers. You had to make a change to your A records and create CNAME records. Compare this to the typical parking service that lets you just change your name servers or forward the domain. Google has responded to the feedback. ... read more ...
Wed 10th November 2010
Written by DomainNameWire in EN and tagged
Good News: CPC’s Up Across a Board in October - Major vertical CPCs are up according to Efficient Frontier. Efficient Frontier, which manages a significant amount of pay-per-click spending for its clients, has reported that the prices paid per click in major verticals were up in October. The numbers are up compared to both September as well as October of 2009. Has the online advertising market recovered from the doom and gloom of 2009? These numbers suggest so: Vertical | October 2010 | October 2009 Finance | ... read more ...
Thu 28th October 2010
Written by DomainNameWire in EN and tagged
Sedo Switches to JavaScript for Domain Parking - Company moves to JavaScript for domain parking. Sedo is changing its domain name parking platform over to JavaScript, which is says should lead to higher earnings per click and RPM. By switching to JavaScript, non-human traffic such as bots and scripts will no longer be counted in statistics. This means most Sedo customers will see reported visitor counts drop, which will thereby push up RPM (revenue per thousand) assuming valid clicks. But the company says that ... read more ...