A Financial Back-Up to Win .WINE? - Still want to protect wine Geographical Indications (GIs)? A hot potato! Where the bucket ends is still to be found and the launching of both .WINE and .VIN new gTLDs is still an issue. At least some of the three applicants are following the ICANN new gTLD applicant guidebook, working with parties interested in bringing better protection mechanism to protect wine GIs. There seems to have been an attempt which has not worked: meetings between applicants and wine institutions, with the European ... read more ...

Generic top-level domains: the gold rush is on - The biggest gold rush since the creation of the internet is in full swing. The creation of new top-level domains is the largest expansion of the internet ever, opening up a new world of opportunity to stake a claim to newly available names that will be immensely valuable in the future. The land grab for virtual real estate is back, and this time it is millions of times larger. On June 20, 2011, ICANN’s board decided to remove nearly all the restrictions on generic top-level domains ... read more ...

Tech Radar: “The new domain name system is causing problems for brands” - Tech Radar published an article todayon new gtlds and the problems brands are already having with protecting their brand. The article references a study from Brad Newberg at Reed Smith, the sample study took a look at 20 brands in the bicycle industry and how fast some of their names were taken by those not affiliated with the company. Canyon.bike is referenced as to being regged, “seven seconds after it became publicly available”. The article goes on to tell brand owners to be more proactive ... read more ...

Is The US Lagging Behind China in Domain Savvy ? - Kathy Nielsen did an article for Wired that took a look at the U.S. lagging behind China when it comes to gTLD awareness. From the article: The IDN movement is significant in China, which has 21.97% of the world’s Internet users, compared to just 9.58% of the world’s Internet users coming from the U.S. In an interview with the Wall Street Journal last year, Fadi Chehade, CEO of the International Corporation for Assigned Names and Numbers (ICANN), the Internet’s governing body, predicted that ... read more ...

gTLD’s: Now It Gets Interesting: .Pics, .Pictures, Photo, .Photos - Tomorrow the new gTLD .Pictures launches into general availability  status meaning it can be registered on a first come first served basis. We have been chatting about plural and singular new gTLD’s for a while as well as vertical competition but with the launch of this new domain name extension we can actually start to see what the effect of these different but similar strings have on the new gTLD program. .Photos .Photos was the first of the five to launch on February 26th an is a Donuts extension. .Photos ... read more ...

Sedo Plans to Shift Promotion of New gTLDs into High Gear at Europe’s Biggest … - Industry giant Sedo (a major service provider to new gTLDs) has decided to take ... read more ...

New Domain Names Now Outnumber Lions, Tigers and Bears -

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How brands are preparing to avoid a ‘.fail’ in the expanded gTLD space - In May we speculated that the looming sunrise for the ‘.fail’ and ‘.wtf’ gTLDs, which are prime strings for the creation of gripe sites, would likely be the focus of defensive registrations for companies seeking to keep their brands. The sunrises for both close on Saturday July 26 so we thought we would take a look at whether brands were securing their names in the two TLDs, either for marketing purposes or to keep them out of the hands of others.   For our search we focused on ... read more ...

Will the New gTLDs Spur Digital Innovation Away From the Home Page? - Tweet Buffer With the acquisition of new top-level domains, many brands are forced to think about how to reinvent their Web experience. Will this be the push they need to think outside the box about what they could do in their digital spaces? Half of the world's top brands applied for new top-level domains. While most are working their way through contracting with ICANN, my conversations with executives from top brands with new gTLDs indicate ... read more ...

DotBrand Social Media Report by SLAM Strategy Identifies Social Media … – Virtual - Glenelg, Australia, July 14, 2014 --(PR.com)-- SLAM Strategy, Adelaide’s leading digital strategy company, have revealed insightful findings in their DotBrand Social Media Report regarding the online presence of current ICANN brand top level domain name applicants. The study focused on 647 brands that applied for ICANN gTLDs to look at the social media channels these brands adopted to engage with their customers. SLAM Strategy’s report found that of these 647 brands, which are counted ... read more ...

ICANN continues to rapidly expand the Internet this summer — newest statistics … - As of July 4, 2014 ICANN announced that out of the 1,930 applicants received in 2012, 1,146 have been invited to contracting. Contracting is the process through which ICANN will contact eligible applicants and engage with them through execution of the registry agreement. Contracting is part of the transition to delegation phase of the New gTLD Program. To date, 464 registry agreements have been signed and those new gTLDs have entered the delegation phase of the program. Next six ... read more ...

Where Are the Registrars With New gTLDs on the Mobile Web? - As mobile usage of the Internet continues to increase (cf. Mobile apps overtake PC Internet usage in U.S.), I'm anticipating that new gTLDs will provide a better link (pun intended) from an ad to the web, from the offline to the online, when people see a meaningful domain name that they can remember to lookup on the go via their smartphone's mobile web. The mobile web is great for that instant real-time response to an ad's call to action. The mobile web is also great for immediate response ... read more ...

Company Holding Webinar On New gTLDs PR Is Full Of Errors: Google Owns … - CMSWire and ICF International are holding a one hour Webinar on Tuesday, July 22nd at 10:30am PDT/1:30pm EDT and put out a Press Release to get people to sign up for it. The problem is the PR is full of statements which are simply wrong The headline of the PR reads: “Google Enters Domain Market with .home, .blog and .hotel” Well as those that follow new gTLD’s know all applications for .home were killed off almost a year ago on the basis of the name collision issue. Strike 1 As far as the ... read more ...