Taylor Swift in Porn Domain Purchases; Singer Takes Preemptive Measure … - Haters gonna hate, hate, hate but songstress and New York City Global Welcome Ambassador Taylor Swift has already put claims on .porn and .adult web suffixes paired with her name. The non-profit Internet Corporation for Assigned Names and Numbers, or ICANN, has allowed a select list of people and firms to get the first pick before the new set of domain names are opened to the public this summer, a CNN report said. ICANN decided in 2011 to create more generic top-level domains, also known ... read more ...

Aiming to Increase the Appetite for New gTLDs a Free Sedo Food Truck Served … - We're used to getting sales reports from domain industry giant Sedo, but the data that came in today was a lot different than what we usually see with frozen ... read more ...

Filing Fee for .sucks Top-Level Domain Names Really Sucks for Brand Owners - The recent top-level domain name explosion has been of great interest to existing brand owners and new market entrants alike. No longer is a business limited to deciding which of a few top-level domains, such as .com, .net, .org., .us or various country-specific domains, to select when registering for a new Internet address. Under the new generic top-level domain (gTLD) program administered by the Internet Corporation for Assigned Names and Numbers (ICANN), the number of top-level domains available ... read more ...

Buying web addresses best protection for brands in light of expansion of domains – Out - Brand owners might have lost the battle to prevent the expansion of generic top-level domains (gtlds), but a bit of pragmatism now could massively reduce those companies' exposure to reputational risks. There will be a cost for businesses in registering web addresses rooted at the new domains, but it will be lower than the costs those businesses would face in retrospectively challenging ownership of web addresses that cause damage to their brands. Even then, businesses whose brands are protected ... read more ...

Taylor Swift And Microsoft Snatch Up .Porn Domains To Ward Off Opportunists … - It may sound strange, but one thing pop music star Taylor Swift and software giant Microsoft have in common is that both are feverishly acquiring .porn and .sucks domains. No, they're not looking to flip their respective brands upside down, nor are they collaborating on a new adult site to rule them all -- they're simply trying to pull the rug out from under the trolls. As the non-profit Internet Corporation for Assigned Names and Numbers (ICANN) continues to expand the number of generic ... read more ...

3 Reasons Why Buying Taylor Swift.porn Isn’t Going To Stop Trolls -

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Taylor Swift has bought all porn domains with her name - According to a CNN report, American singer Taylor Swift has recently purchased all the porn domains which feature her name. As a result of the move, Taylor now owns porn domain sites such as TaylorSwift.porn and TaylorSwift.adult, among others. Swift’s move to purchase the porn domains with her name is an evident effort by the singer to minimize the chance of Internet trolls – pornographers wishing to capitalize on her name, brand and image - ... read more ...

Taylor Swift Buys Up Porn Domain Names? - Is Taylor Swift getting into the porn biz? According to CNN.com, the pop star has purchased a pair of adult domains to prevent Internet trolls and porn companies from using her name to sell XXX-rated material online. Among her purchases include Taylorswift.porn and TaylorSwift.adult. The purchase comes after a 2011 decision by ICANN to expand top-level domains, or gTLDs, such as .com and .net. The number of gTLDs have increased from 22 to to over 547. Companies and anyone else who don't want their ... read more ...

Butterfly Twists Is Every New gTLD Operator’s Dream – Company Creates 100 … - Butterfly Twists is a shoe company based in the U.K. Steve Hall wrote a story on Marketing Land that should be of interest to those dabbling in the new gltd space. The company went out and registered 100 different new domains and created a custom website for each one. They even did a video which is basically an introduction to the new gtlds for their customers. Every registry should hope that other companies emulate Butterfly Twists.     The .com extension is celebrating its 30th anniversary this ... read more ...

So, Taylor Swift totally bought domain names for porn sites - (Larry Busacca/Getty Images) Ever the savvy businesswoman, Taylor Swift has gone and purchased the domain names TaylorSwift.porn and TaylorSwift.adult. Now before you get any wrong ideas, it’s clearly in Taylor’s best interest. According to CNN Money, the Internet Corporation for Assigned Names and Numbers has expanded its number of generic top-level domains (or gTLDs), which include the basics such as .com, .net and .org. With more repugnant domains like .porn, .adult and .sucks being added ... read more ...

IP Alert: Brand Owners Must Consider Whether to Pay Hefty Fees to Preempt … - Also facing March 31 Sunrise deadline for .ADULT and .PORN .SUCKS Make no mistake—the new generic top level domains (gTLDs) are big business. Witness Google’s purchase last month, at auction, of the .APP gTLD for $25 million. Nearly 550 new gTLDs have been delegated, with over 800 more still in the pipeline. Vox Populi Registry Ltd., which paid $3 million+ for the .SUCKS gTLD, completed its registry agreements with ICANN and announced a Sunrise Period of March 30, 2015 to May 29, 2015 ... read more ...

ICANN’s revenue estimate downgrade isn’t a new gTLDs disaster story - Trevor Little In its annual operating plan and budget for fiscal year 16, posted this week for public comment, ICANN has significantly reduced its estimated revenues from new gTLDs for the current fiscal year (FY). While a negative for the organisation, it shouldn’t be read as a significant statement on the gTLD programme. The draft FY16 document ... read more ...

Sex, sales and video: the latest gTLD Sunrise Periods - There are several open gTLD Sunrise Periods that may be of interest to companies in the advertising, entertainment, fashion and retail, and sports industries who wish to prevent registration of their trademark as a domain name in the new adult-related gTLDs. These same companies also may be interested in the Sunrise Periods for the .sale and .video gTLDs. As we previously reported, each new gTLD operator must provide a window during which only owners of brands registered with the ... read more ...

Watch Out, Brands: The Controversial .Sucks Domain Is Almost Here - Marketing Land explains that early registration begins later this month, but brands that want to register their trademarked names before the general public can will pay a hefty price. Among the 500+ new, generic top-level domains (gTLDs) that have been approved, few have generated as much concern and consternation as .sucks. Before he left office, US Senator Jay Rockefeller told ICANN — the international organization that manages the internet’s domain name system — that the domain has “little ... read more ...

No Easy Solutions to TLD Branding and Labeling - The introduction of unlimited numbers of new generic Top-Level Domains (gTLDs) has increased customer and company confusion about the role of brand names and their product labels, as noted in an earlier post. This essay outlines the various possible scenarios for coupling TLD branding and labeling, and it explains why duplicating the benefits of branding under.com may be difficult. Let's look at the benefits of having default solutions for decision making. Harvard Law Professor Cass R. Sunstein ... read more ...

Donuts unveils marketing offensive in drive to promote gTLD expansion - Trevor Little This week Donuts, the largest registry for new generic top-level (gTLD) domain names, unveiled its first advertising campaign, aimed at spreading the new gTLD gospel to small businesses in the US. While unlikely to be the turning point in terms of wider public awareness of new gTLDs, the campaign will do no harm in spreading the gTLD ... read more ...

Would you buy $2500-a-year .sucks domain to protect your brand image? - New Delhi: One of the 500+ new, generic top-level domains (gTLDs) that have been approved, .sucks has generated quite a stir after .adult and .porn domains. Controversial by the name and the price, .sucks domain name is up for grabs for upto $2500 per year for trademark holders.Early registration for .sucks begins later this month, however, brands that want to register their trademarked names before the general public will be required to pay a hefty price.US Senator Jay ... read more ...

Do you want .fashion in your domain name‎ - Terms Conditions and Privacy Statement Mondaq.com (the Website) is owned and managed by Mondaq Ltd and as a user you are granted a non-exclusive, revocable license to access the Website under its terms and conditions of use. Your use of the Website constitutes your agreement to the following terms and conditions of use. Mondaq Ltd may terminate your use of the Website if you are in breach of these terms and conditions or if Mondaq Ltd decides to terminate your license of use for whatever reason. Use ... read more ...

“.sucks” registrations begin soon—at up to $2500 per domain - The number of generic top-level domains (gTLDs) available for use has climbed into the hundreds, and ".sucks" will soon be added to the list. However, angry customers eager to get their hands on brand-specific domains like "bestbuy.sucks" or "comcast.sucks" shouldn’t get their hopes up; according to MarketingLand, the domains will cost far more than most consumers will want to pay. The pricing situation around .sucks domain names is complicated. Companies with registered trademarks ... read more ...

Shocker? Latin American Telecom LLC Beats Google To The .Tube New gTLD - • Provide all those interested, world-wide, in disseminating or seeking information, whether non-commercial or commercial, about current issues, news, culture, lifestyle, entertainment, sports or any other topic with a convenient and recognizable domain name that associates them and⁄or their information with particular topics presented primarily through a video format.• Provide all those interested, world-wide, in selling or purchasing goods or services of any kind, or providing information, ... read more ...

Merchant & Gould hires Nancy Lutz - Merchant Gould has hired Nancy Lutz as partner in its Washington DC office. Lutz’s has spent her carer protecting clients' trademarks, copyright, and domain names, including within new gTLDs, on a global basis. She has filed and prosecuted trademarks in every jurisdiction in the world. She evaluates and counsels on acquisitions of intellectual property, and supervises investigations of infringers. Brian Batzli, managing director and CEO of Merchant Gould, commented: “Lutz is a nationally ... read more ...

Safenames Wins Multi-Complainant, Multi-Domain UDRP - ... read more ...

Thanks a lot, Google, for snatching .dev for yourself. It’s not like the rest of us … - Comment The internet is gradually gaining a whole lot of new top-level domain names, from the useful (.app, .dev) to the more whimsical (.ninja, .lol), thanks to ICANN's dot-word gold rush. Most of these dot-words are available to world + dog to register fresh domains, such as theregister.science. However, some owners are keeping their gTLDs to themselves – for example, Google has nabbed the rights to .dev domains, although it's for the US ad giant's ... read more ...

TheRegister.co.uk Publishes Story on New gTLD’s: They Think The Period To … - TheRegister.co.uk, just published a story today on the new gTLD program and it contains plenty of very basic factually inaccurate statements about the program. Here we go: “The internet is poised to gain a whole lot of new domain names in the very near future, from the useful (.app, .dev) to the more whimsical (.ninja, .lol).” Many of of the new gTLD’s  domain extension have already launched including .ninja. “Unfortunately, some of the more useful ones may end being locked up behind Google’s ... read more ...