Tag Archives: direct navigation

Fri 2nd April 2010
Written by DomainNameWire in EN and tagged
Hallmark Cashes in with Easter.com, Frank Schilling for GoodFriday.com - Hallmark sees holiday traffic with generic type-in traffic. Big domainers get in on the action, too. Talk about a good use of a fantastic generic domain name — Hallmark owns Easter.com, and is cashing in thanks to direct navigation traffic. A visit to Easter.com forwards to Hallmark’s web site, where you’ll find a special section dedicated to Easter. Not only does owning this great domain result in more traffic for Hallmark, but it keeps it away from competitors. ... read more ...
Sat 30th January 2010
Written by DomainNameWire in EN and tagged
Why a iPad is Bad for Domainers - iPad means more web users will circumvent web addresses to get information online. It wasn’t a question of whether or not Apple would release a tablet computer this past week. It was only a question of the specs and name. What we’re left with is a device called iPad that is basically a big iPod Touch. But it could be part of a larger trend that will wittle down at direct navigation traffic on domain names. In the iPad’s case, it’s applications that access ... read more ...
Thu 15th October 2009
Written by DomainNameWire in EN and tagged
Adobe Direct Navigation FAIL - Dreamweaver.com forwards to the wrong URL. I was researching web design software this morning. Knowing that Dreamweaver is one of the more popular applications, I typed Dreamweaver.com into my browser. Here’s what I saw: Ouch. Yes, Adobe owns the domain name Dreamweaver.com, but it forwards it incorrectly. The correct URL for information about Dreamweaver is adobe.com/products/dreamweaver. ... read more ...
Thu 16th July 2009
Written by DomainNameWire in EN and tagged
Experienced Web Users Still Use Direct Search - My recent online car shopping experience is an example of an experienced web user using direct search. Do experienced web surfers use direct search, or is it limited to the inexperienced? I’d argue that both use it. I consider myself an experienced web user. I use direct navigation — typing a domain into the browser — all the time. But this is navigation, not search. It’s domain names like Amazon.com, StlCardinals.com, and DNW.com. As for direct search ... read more ...
Thu 4th September 2008
Written by DomainNameWire in EN and tagged
Could Google Chrome Actually Be Good for Domainers? - Was the initial reaction to Google Chrome’s Omnibox wrong? Earlier this week Google (NASDAQ: GOOG) released its browser Chrome, and my initial reaction was that it will hurt direct navigation. Chrome includes a feature called “Omnibox”, which essentially combines the address bar and search box into one. Start typing a domain name and it will suggest alternative web sites to visit. This clearly could divert traffic as someone types, say, DomainNameWire.com ... read more ...
Wed 9th April 2008
Written by DomainNameWire in EN and tagged
Is Direct Navigation Too Expensive? - High domain prices might make purchases for direct navigation too costly. At an entrepreneurs’ retreat in Mexico earlier this year, I stumped about domain names and how entrepreneurs can use them to their advantage. One of the topics was using generic domains for “direct navigation”. For example, an entrepreneur who sells sports equipment might use BaseballBats.com to direct targeted traffic to his site. One of the entrepreneurs in the room was a successful ... read more ...