Tag Archives: company naming

Thu 18th September 2008
Written by DomainNameWire in EN and tagged
ItzBig.com Had a Big Naming Problem - Defunct company had a number of challenges. Its (domain) name didn’t help. A few years ago a new startup sprang onto the scene in Austin, Texas. Called ItzBig, it was a new type of job web site. It was backed by some big names in online job recruiting, including former executives of hire.com. Venture capitalists piled on board, throwing cash at the company. But there was one glaring problem: its name. When ItzBig.com was launched in stealth mode, I assumed ... read more ...
Fri 1st August 2008
Written by DomainNameWire in EN and tagged
Del.icio.us Rebrands as Delicious.com: A Lesson for Entrepreneurs - Awkward domain name slowed growth of site. Social bookmarking site Delicious has flipped the switch on its brand, encouraging users to visit the easy-to-remember Delicious.com instead of the often typod del.icio.us. On its blog, the site wrote: So why did we switch to delicious.com? We’ve seen a zillion different confusions and misspellings of “del.icio.us” over the years (for example, “de.licio.us”, “del.icio.us.com”, and “del.licio.us”), ... read more ...