The Google Squeeze: How Google’s Black Box Affects Partners’ Revenue -
Google’s black box of ad pricing makes it impossible to understand if partners are getting a fair share.
When Google (NASDAQ: GOOG) offered a “direct to consumer” domain parking option last month, many cheered. “Finally, we can cut out the middleman!” they exclaimed. But others worried about potential downsides. Specifically, domain owners realized that they have little bargaining power with Google compared to parking companies that aggregate significant ... read more ...
Tag Archives: adsense for domains
Thu 15th January 2009
Fri 12th December 2008
How “Google Direct” May Hurt You in a Long Run -
Google Adsense for Domains’ mass-market approach will strain domain name industry.
Almost all of us were surprised today when Google (NASDAQ: GOOG) said it was opening up its Adsense for Domains program. It used to offer domain advertising relationships only to people with massive traffic, then it shut down the application process completely, and now it’s offering it up to anyone with a domain. From talking to a couple sources, it sounds like Google partners ... read more ...
Thu 11th December 2008
Google Offers Domain Parking Direct to Publishers [UPDATED] -
Google lets customers bypass DomainSponsor, Sedo, and other domain parking companies.
[See update at bottom with latest information.] In a surprising move, Google (NASDAQ: GOOG) is now offering Adsense publishers the opportunity to park their domains directly with Google, rather than using a second-tier provider such as DomainSponsor or Sedo. Domain Name News caught on to this official Google post earlier today.
I’m personally shocked at this move, given the retreat ... read more ...