New Google Ad Formats Could Help Domain Name Parking -
Google trying new ad formats — could they land on a parked domain near you?
During the past two quarters Google has been rolling out a number of new ad formats for search ads on Google.com. On yesterday’s investor conference call, the company explained a few of them.
Site Links – these came online in Q4, and basically deep link to sections of an advertiser’s web site. For example, here’s an ad for Toys R Us:
Product Links – ads for specific products ... read more ...
Tag Archives: adsense
Fri 16th April 2010
Wed 10th June 2009
Publisher Who Sued Google Adsense Loses Appeal -
Man who originally won small claim against Google loses appeal.
Aaron Greenspan won a small claims court case against Google earlier this year. Google had canceled his Adsense account without providing a reason. The judge ruled that it can’t cancel accounts for any reason at all, and awarded Greenspan $761. Greenspan wrote an article for Huffington Post detailing the matter, which gained national attention. Google and appealed the case, which it won.
Although ... read more ...
Thu 15th January 2009
The Google Squeeze: How Google’s Black Box Affects Partners’ Revenue -
Google’s black box of ad pricing makes it impossible to understand if partners are getting a fair share.
When Google (NASDAQ: GOOG) offered a “direct to consumer” domain parking option last month, many cheered. “Finally, we can cut out the middleman!” they exclaimed. But others worried about potential downsides. Specifically, domain owners realized that they have little bargaining power with Google compared to parking companies that aggregate significant ... read more ...
Tue 15th July 2008
Google Sued Over Parked Domain Names -
Lawsuit alleges ads on parked domains are low quality and unlikely to convert.
A lawyer has sued Google claiming that none of his ads on parked domain names converted into leads, and that Google didn’t provide an easy way to opt out of domain parking, writes Information Week.
The lawyer spent $136.11 on ads on parked domains and error pages. He got 668 clicks and zero conversions, according to the lawsuit. According to the article, the lawsuit alleges that “Google ... read more ...
Mon 21st April 2008
A Google – Yahoo Partnership That Makes Sense -
How can Yahoo team up with Google? Think international.
News reports suggest Yahoo’s two week trial running Google ads is going very well. So well, in fact, that the companies are discussing expanding the relationship. That news should scare anyone in the domain name industry and any publisher that uses Google Adsense. If Yahoo exits the stage, look for payout percentages to decrease.
But there is one partnership deal Yahoo (YHOO) and Google (GOOG) could strike ... read more ...