Tag Archives: Hershey

Wed 16th September 2009
Written by DomainNameWire in EN and tagged
Candy Maker Gets Hands on Hershey.mobi - Arbitration canceled — and Hershey gets the domain name. Hershey Chocolate Confectionery Corporation has picked up the domain name Hershey.mobi. The company filed a complaint with National Arbitration Forum, but has canceled the arbitration and the domain is now in its control. It’s unclear on if the registrant of the domain handed it over upon receiving the complaint or if Hershey purchased the domain. It will be interesting to see what, if anything, Hershey ... read more ...
Fri 10th July 2009
Written by DomainNameWire in EN and tagged
Why Hersheys Didn’t Buy Candy.com - Hershey’s = Old School, dependent on ad agency, old style marketing, slow to change (have they ever changed?), old fashioned “image” and not ready as a family-started corporate business to embrace “New Media”. My assessment is that two Hershey executives: Javier Idrovo, Sr. VP of Strategy, Business Dev; and Michele Buck, Sr. VP and Global Chief Marketing Officer, dropped the ball on this one (probably serving only as “yes-men,” due respect to the gender of Michele). Unfortunately, ... read more ...