Candy.com harm by Google penalty -
Company hit with penalty last year; Google continues to deny requests to lift penalty.
Candy.com has a sweet (and expensive) domain name, one that helped it get instant credibility in the candy industry.
But apparently the site is lacking good search rankings due to a manual Google penalty — and that has led the company to lay off some employees.
Candy.com co-founder Greg Balestrieri posted in the Google product forum for Webmaster Central about the company’s ... read more ...
Tag Archives: candy.com
Mon 25th March 2013
Fri 10th July 2009
Why Hersheys Didn’t Buy Candy.com -
Hershey’s = Old School, dependent on ad agency, old style marketing, slow to change (have they ever changed?), old fashioned “image” and not ready as a family-started corporate business to embrace “New Media”.
My assessment is that two Hershey executives: Javier Idrovo, Sr. VP of Strategy, Business Dev; and Michele Buck, Sr. VP and Global Chief Marketing Officer, dropped the ball on this one (probably serving only as “yes-men,” due respect to the gender of Michele).
Unfortunately, ... read more ...