How to beget bad broadside for your company -
Corporate attorneys aren’t always the best PR people. Take the folks at telecom provider BT Ireland.
BT Ireland found out about the web site BTIrelandSucks.com. Clearly the domain was set up as a gripe site. Very few people visited the site. But then BT Ireland sent a cease desist letter to the owner. The owner laughed it off and the press picked up the story. Now thousands of people are hitting the BTIrelandSucks.com site and reading the owner’s gripes ... read more ...