It’s been a great year for domain name owners, and it’s not over yet!
Owners of consumer-related domain names that use parking services have seen lots of traffic in December. More and more consumers are going to the web to buy holiday gifts and are landing on parked pages. But the shipping deadlines for most consumer web sites have now passed and traffic to consumer domains is slowing to a drip in the last couple days leading up to Christmas. (The exception is people trying to find information about a product before buying it at the store.)
But domain name owners can expect a spike on December 26 for a couple reasons:
1. After Christmas sales – I just received an e-mail from BrooksBrothers.com about an after Christmas sale. Web retailers are beginning to jump into the “after Christmas” frenzy much like bricks-n-mortar retailers.
2. Researching new goodies – people that receive new computers, MP3 players, video game consoles, etc. flock to the web to look for accessories and downloads. You will probably start seeing this traffic starting Christmas afternoon. As an affiliate of one related site last year, I found that the two weeks after Christmas were as good as the two weeks prior. With the number of iPods and XBOX 360s flying off the shelf this year you can expect the same this time around.
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