Parking aggregater to shut down service at end of month.
Moniker’s TrafficClub will shut its doors at the end of the month.
TrafficClub allowed customers to maximize revenue from parked domains without moving domains between different parking companies. Traffic to domains was split tested across various parking services and eventually shown more on the feeds that had higher RPMs.
The service was not without controversy.
Last year DomainSponsor, citing a policy change by Google (NASDAQ: GOOG), yanked its feed from TrafficClub. This resulted in a public spat between Moniker’s Monte Cahn and DomainSponsor’s Ron Sheridan. Apparently the two made up their differences as Oversee.net (DomainSponsor’s parent company) bought Moniker earlier this year.
That left TrafficClub with essentially one feed — Skenzo. TrafficClub tried to recruit other parking companies. Domain Name Wire confirmed that Parked.com was on the list of new providers, but this never came to fruition.
Immediately after the purchase of Moniker, Skenzo announced it was leaving the program. TrafficClub initially said the service would continue, but likely ran into difficulty recruiting new parking programs given ownership by a competitor to these companies.
Customer accounts will be migrated to DomainSponsor’s system. Customers have until February 5 to download any stats and data from the TrafficClub system.
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