Rightside is right.
Last week I wrote about how signs were pointing to Demand Media calling its domain name spinoff Rightside.
Today the company formally announced that the name will indeed by Rightside.
Rightside Group, Ltd. will encompass Demand Media’s current domain name services (eNom, Name.com, United TLD, NameJet) as well as its large portfolio of domain names.
The publicly traded company will be led by Taryn Naidu, currently Demand Media’s Executive Vice President of Domain Services. Dave Panos, who came to Demand Media when it acquired Pluck, will serve as Chairman of the Board.
Why “Rightside?” The coming expansion to the right of the dot certainly played a role. Here’s what Naidu wrote in the company’s first blog post:
Our name – Rightside – in part reflects this exciting new way to navigate the web. But it also encompasses our commitment to have the technology, creativity and support in place to help guide people in the right direction as they navigate this new world of digital identity and online expression.
One thing Rightside does not have is the domain name Rightside.com. It will instead use the domain name Rightside.co, which is quite a statement itself. One option the company had for a brand was Name.com, but I suspect the fact that .com would be in the company name was a non-starter.
Kassey says
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