Priority deadline is Saturday for Australia auction.
Domainers wishing to sell their domains in the upcoming Aftermarket.com auction at TRAFFIC Down Under should submit their domains by this Saturday. Domains can be submitted through the online system at Aftermarket.com.
The submission process is similar to the one used for the New York TRAFFIC auction.
“From a customer’s perspective, the submission process itself is relatively the same,” said Thought Convergence’s Susan Prosser. (Thought Convergence owns Aftermarket.com). “There are performance and backend database structure updates that will improve user experience but not necessarily functionality.”
Aftermarket.com will focus on no and low reserve domain names, so submitting domains without reserves may increase your odds of having domains selected.
“There is a strong investor base looking at competitively priced domains,” said Prosser. “Knowing that buyers are interested in ensuring sales transactions, our intent is to include up to half of the inventory at a no to low reserve entry point.” The primary method to increase odds of your domain being selected is setting a competitive reserve price, she added.
Although Aftermarket.com’s auction at TRAFFIC New York didn’t sell as much dollar value as competitors, both of the domains I had in the auction sold. Aftermarket.com will learn from its selections last time to have a higher sell-through rate in this auction.
The catalog for the November 20 auction will be released November 14.
Adam says
Don’t quote me on this Andrew, but if memory serves me right I think the “sell through” rate was one of the better at the last TRAFFIC. The dollar volume was obviously the lowest but I think over 50% of the names sold. btw congrats on your sales.
Susan says
You are correct Adam. The sell through rate was 53%. From available reported data and previous DomainTools auctions, that level has not been achieved lately. That is the definition of an auction – sale of goods/property to the highest bidder. We came, we sold. Also, of those in the NY Aftermarket auction, 74% sold above the starting price. By the numbers, the method used for selecting and pricing seemed right on for the sellers and buyers.