.Org domain names saw eye-popping sales values in 2006.
A good friend e-mailed me earlier this week about a one word .org domain name he owned.
“I just received an offer for $4,500,” he wrote. “Do you think I should take it?”
If he would have asked me at the beginning of the year I would have told him to take it without hesitation. .Com is still king, and many of the new domain investors will only buy domains with significant type-in traffic.
But now, at the end of 2006, my response was wishy-washy.
DNJournal just reported two more 6 figure .org domain sales from SnapNames. Date.org sold for $150,349 and Loan.org for $105,500. University.org sold for $100,000 at the recent TRAFFIC conference in Florida. There were also many more .org sales this year that show the strength of the domain:
Red.org $50,000
WV.org $38,000
DU.org $28,500
UPF.org $11,250
Discounts.org 10,600
Alberta.org 10,500
These are just the publicly announced sales. The three six figure .org sales happened in this quarter, which means .org should continue its momentum going into 2007.
.Org has a lot of appeal. Even though anyone can register a .org for any use, many web surfers tend to associate .org domains with non-profits and view sites with .org TLDs as trusted sources. Also, a one word .org domain may fair better in search engines than a longer .com domain.
I think my friend will hold onto the domain given that he receives frequent offers for it. That might be a smart move.
SM says
You’re forgetting 18.ORG $11,500 Sep/06