A look inside the domain name thoughts of insurance agents.
In many ways insurance agents are in business for themselves. So it’s interesting to read discussions amongst agents about what makes a good or bad domain name. Many insurance agents are savvy about domains, understanding the importance of a short and easy-to-spell name and the traffic that these domains can generate.
Here are two threads from a popular insurance agent forum.
In the first thread, an agent is registering a domain for his business based in Kansas. But his business is right on the border with Missouri, and he doesn’t want to use a Kansas-centric domain name that would put off his Missouri customers. He’s having a tough time finding the right domain.
Another forum member responds with some good advice:
You want to keep it simple and easy to remember and spell.
Example, I own www.rosenthalfinancialservices.com but it is too long, hard to remember and some people can’t spell very well. SO I made others domain names that will forward you back to my main site. Example www.realfastservice.com . People can remember it better.
The second thread is about the importance of having a .com domain name. The poster wonders if he should register a .net, .org, .info, et al domain name because the .com is taken. The answers from his peers are a resounding “no”.
If there was one thing I’d want to impress upon insurance agents and other businesses, it’s that you don’t have to find a domain name that’s unregistered. You can often times buy a good quality domain that will drive traffic and business for $1,000.
Stephen Douglas says
Hi!
I’m new here, and I want to sell a decent domain!
InsurancePlanBenefits.com
It makes a little profit after paying for renewal costs.
Contact me, noobie at easywebpages (at) gmail.com
The money I make from the sale will be used by me, but a portion of it will be used to buy Andrew some knee-high moccasins and a Bob Dylan poster. This I promise!!
Jamie Zoch says
“You can often times buy a good quality domain that will drive traffic and business for $1,000”
I push this a lot Andrew and wanted to hear your take on it.. I send people to Whois.sc, as I think it’s the easiest.
What’s your take on the best place to tell the mass about where to go if the domain they are interested in is “taken”?
Leonard Britt says
It is kind of amusing or maybe even hypocritical that domainers will complain about the lack of demand for their domains. As we went about a marketing campaign to end users we found hundreds of real companies with so-so to even horrible domains. Those domains had to be reg fee but what do many domainers focus their efforts on? Looking for reg fee available domains or maybe on occasion paying up to $79 to Snapnames or Namejet. Most domainers are unwilling to pay for really good domains.
Andrew Allemann says
@Jamie – I usually tell people to go there (although I tell them DomainTools.com), look up the name, and see if it shows any listings at the top of the page.
Adam says
Leonard. There’s nothing hypocritical about domainers buying names at regfee. If you are talking about domainers not buying domains because they are expensive, I think you’re clearly referring to only a certain segment of domainers. Most domainers I know buy good domains and pay the premium for those.
Dan Sanchez says
I’ve been in this forum before, and if you post or advertise anything regarding domain names for sale you get bombarded with stupid comments and negative connotations about squatting.
Like alot of the end users, very few insurance agents understand the real value of a keyword domain.
MS2 LLC says
“Most domainers are unwilling to pay for really good domains.” Fix & Flip takes some imagination and can’t always be done for ‘reg fees.’
The following may interest your readers that think outside the pizza.com box
We’ve re-branded Numbers That Work into Crossover Business Names; clever crossover names designed to integrate marketing for web, phone and branding.
The domain name becomes the business name and brand that says, “Call us. We answer the phone!”