Leonard Holmes of ParkQuick updates us on domain name parking.
May was a very busy month for domain monetization. Google announced early in the month that that they would no longer monetize adult domains as of June 1st. Some of the major Google-based parking companies signed-up for secondary feeds to monetize these domains. Sedo, for example, announced in May that they have signed-up with such a partner. Toward the end of the month Google reversed its decision and announced that adult names would still be eligible for their “AdSense for domains” service – which is only available to very high volume customers (but which others can participate in through TrafficValet and some other resellers). Does this mean that Google-based parking services can still use Google to monetize these adult domains? This seems to be the case. Someone at Google apparently crunched some numbers and discovered how much money they would be losing if they really dropped all adult domains. I expect that Sedo and other Google-based services will now use a mix of Google and other services for their adult domains.
Google also begin closing AdSense accounts for people who were doing strict arbitrage using Made-for-AdSense (MFA) sites. Jennifer Slegg broke the news on her JenSense blog. These MFA sites were always against Google’s terms of service, but they only recently starting enforcing this section strictly. If you use AdSense to monetize your sites make sure that they have substantial content. One page sites and sites that include “scraped” content (taken from other websites) put you most at risk. For now you should consider parking any domains that you monetize this way with one of the parking services recommended at ParkQuick. You could also consider Auction Ads as a drop-in replacement for AdSense. Auction Ads is a hot new system that pays based on eBay purchases and memberships, and the ad sizes are completely compatible with AdSense sizes. Your MFA sites can now be “Made for Auction Ads” sites.
Read more from the domain parking services, and the full scoop on Auction Ads in the June issue of Name Monetizer (now also available as a pdf file).
Thanks Again to Andrew for the occasional use of this space,
Leonard Holmes
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