Company behind .sucks TLD wants everyone to know how classy it is

Have something to complain about but haven’t found a top-level domain (TLD) with adequate panache? Fear not.

Nearly six months ago, .sucks became available, and, sure enough, people have been using it in spades to gripe about stuff. But in a new Monday blog post, Vox Populi Registry, the company that owns the venerable TLD, says that it doesn’t just want to be the place for complaining. No, it has a far more noble purpose in mind.

"We view it as a platform for innovation, a magnet for conversation, and a hub for discussion of those things that stir passion," the firm wrote. "By these measures so far, we have exceeded our modest expectations for the company."

So what domains have been born as a result of this transformative platform?

Try thismeeting.sucks, or pdf.sucks, or TTIP.sucks, or even aircanada.sucks, which Vox Populi describes as "a community of shared discontent in hopes of drawing attention to passenger practices the airline ought to consider changing."

The company drew fire last year when it began charging companies $2,500 to secure their own .sucks domains to keep them out of the hands of the public.

The site, which is registered in the Cayman Islands and lists a phone number in the Dominican Republic, apparently has links to Canadian investors. Last month, the CBC reported that Canadian authorities declined to take any action after being approached by American trademark lawyers, who dubbed Vox Populi Registry’s sales pitch as being "predatory, exploitative, and coercive."