PartySupply.com and CookieGifts.com forward to category-defining domain names.
ClickVentures, the company behind Cookies.com and PartySupplies.com, continues to snap up category killer domain names as it builds out its web empire.
The company, led by Drew Sharma, made two big domain purchases this summer to solidify its brands.
First, it picked up PartySupply.com. This will complement its PartySupplies.com web site. It bought the latter domain for $360,000 in 2010. PartySupplies.com is a recently launched e-commerce site featuring 20,000+ party products including plates, costumes, balloons, and party favors.
Also this summer it bought CookieGifts.com from Frank Schilling and forwards it to its Cookies.com site. Sharma and his partners bought Cookies.com in 2009 and launched the site in 2010.
These domains may as well appear next to the definition of “category killer” domains.
Rich says
They didn’t get PartiesSupplies.com
Shane says
That’s because that is a terrible domain in relation to what they bought. PartySupply is a nice addition to their company as is cookiegifts. They don’t have the same value to others though.
Shane says
That first line was in response to Rich
Steven says
Nice pick-ups.
I had inquired about partysupply.com and they wanted 50K.