Domain registrar GoDaddy made Business 2.0’s 2006 Smart List.
The list is in the January/February issue of Business 2.0. The magazine selected GoDaddy as the winner of the “Smartest Ad Campaign”:
“Cynics scoffed when the then-unknown Web hosting provider agreed to pay $4.8 million to air a 30-second spot twice during the Super Bowl. GoDaddy’s ad, a spoof of Janet Jackson’s “wadrobe malfunction,” ran during the first quarter, but Fox pulled it before it could appear again in the fourth. As news of the controversy mushroomed, traffic to GoDaddy.com soared; by April the company had passed Network Solutions to become the Web’s leading domain-name registrar.”
I think GoDaddy would have surpassed Network Solutions even without the ad. That said, it was a brilliant marketing move. But enough is enough.
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