Second round of private new TLD auctions closes.
Innovative Auctions has completed its second round of Applicant Auctions to settle new top level domain name contention sets.
8 contention sets were resolved in this round for a total of $9,651,000.
Here are the winners:
.guide: Donuts, Inc (beat TLDH)
.construction: Donuts, Inc (beat Dot Construction, LLC)
.storage: Extra Space Storage (NYSE:EXR) (beat Donuts)
.desi: Desi Networks LLC (beat Afilias)
.expert: Donuts, Inc (beat Red Circle, LLC)
.fishing: Minds + Machines/Top Level Domain Holdings, Inc (LON:TLDH) (beat Demand Media/United TLD)
.casa: Minds + Machines (beat Donuts)
.网址 (.wangzhi): Hu Yi Global (beat TLDH)
Losing bidders include Demand Media (NYSE:DMD), Afilias Ltd., Dot Construction LLC, and Red Circle LLC.
In the previous auction six contention sets were settled for $9.01 million. The last round may have gotten a higher amount because one of the auctions (.club) was a three bidder auction.
TLDs in the hand of search engines WILL NEVER HAPPEN says
Finally they understood that Google and all search engines CAN NOT run gTLDs, i.e. new or old TLDs different from their own trademarks.